Also known as workshop beer or craft beer, its advantages are: handmade, natural raw materials, no irrelevant substances added, and outstanding flavor. Disadvantages: high concentration, strong and bitter taste and long fermentation time. Market trend: there are more entrants and fewer survivors. The whole industry has developed into a new choice for young people to drink, with a certain number of audiences and cultural lovers.
Crafted beer+coffee
Used in coffee pubs, home-brewed products: own home-brewed rooms and provide high-quality draft beer product lines. Selected imports: According to the selected imported or domestic fine wines, the wine list is not fixed or updated. Taste improvement: independent research and development of different levels and styles of fine brewing, or special blending with coffee to cater to emerging young consumers.
Used in coffee pubs, home-brewed products: own home-brewed rooms and provide high-quality draft beer product lines. Selected imports: According to the selected imported or domestic fine wines, the wine list is not fixed or updated. Taste improvement: independent research and development of different levels and styles of fine brewing, or special blending with coffee to cater to emerging young consumers.
Have you ever tasted a good drink made from coffee beans?
With the integration of coffee and beer, various kinds of coffee-brewed beer have appeared in the market, satisfying people's pursuit of the quality of coffee and brewing. The rich taste and malt aroma of Yunnan coffee complement each other, and with the upgrade of Yunnan coffee, it has become a new trend in China.
Stores don't look at size, as long as they are complete.
Lite-style and bar-store urban craft coffees emerge in an endless stream, and the convenient scenes present new fashions for young people. The simple decoration concept highlights the product quality, and the "outdoor feeling" on the roadside highlights the atmosphere of drinking.
Beer flavor, no beer flavor, personalized boutique brewing choice.
The White Paper on Tmall Beer Trends shows that sour beer, fruit beer and PA have the fastest growth, leading the overall situation with young people's tastes. In addition, the store also recommends coffee concentration and alcohol content according to users' tastes, as well as customized packages to meet the new needs of young consumers.
Coffee+craft+? Cultural shock of diverse youth
Retro, tattoo, jazz music, hairdresser, hardcore scenes fit the cultural style of American minorities and become a gathering place for young people's personalities. Through the display, in addition to meeting the social needs of young people to take photos and punch cards, cultural symbols enhance the tonality of the brand.
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Category: The consumers of craft beer began to turn to younger groups. While catering to consumers' demand for the taste and taste of craft beer, the emergence of Yunnan Coffee Monument Wine also represents more subdivided and diversified consumer demand. Store: Compared with the traditional self-brewed bar in the front store and back factory, it has become a clean bar and coffee shop with convenient bar stores. It focuses on the concepts of [high-quality goods] and [agility], which breaks through the limitations of traditional consumption scenes and greatly attracts the participation of the audience.
Culture: Fine wine belongs to Parisians. In addition to developing its own wine culture, wine coffee is very inclusive of other foreign cultures, which greatly promotes the localization and quality development of fine wine processing. Future: Compared with cold modern bars, the gathering atmosphere of small-scale craft bars is more attractive. For craft wine, the formula is not the most important, and the love for products and professional talents make the brand unique.