1. Hangzhou has gathered 80% of e-commerce enterprises in Zhejiang Province, ranking first among the top ten cities in Taobao live broadcast, with the number of anchors accounting for more than 10%. It is a veritable live broadcast e-commerce capital.
2. Hang Cheng has existing head live broadcast platforms such as Taobao Live, Tik Tok, Mushroom Street, Zan and Jubo; There are about 400,000 anchors, including Victoria, Lear Baby, Yu Dagong and Sydney. Well-known MCN institutions include nearly 50 such as Han, Tisu, Chen Fan, Wang Yao and Micro-reading Technology. There are dozens of live broadcast e-commerce bases and parks with a certain industrial scale.