It refers to patents, trademarks, copyrights, copyrights, etc. Produced by the author's intellectual creation. It can refer to a song, an online novel, a drama, or a character image, or even just a name, a phrase, a symbol, a value concept, a group with the same characteristics, and some content with its own flow.
In fact, there are many types of IP, which are found in all fields. Most people know IP from movies, comics, TV series and novels. The most familiar IP works are movies, comics, TV series and other fields, such as:
Foreign countries: Harry Potter, Marvel comic series (Iron Man, Thor, Captain America, Hulk, Hawkeye, Jue, Spider-Man, Panther,).
China's: Journey to the West series, Ghost Blowing Lantern series, Tomb Raider Notes series, Kyushu series, etc.
How to build personal IP:
1, with distinctive personal characteristics:
To build a personal IP, we must first make clear our own characteristics and advantages, and determine our own image and style.
2, establish a personal brand:
To build personal IP, you need to build your own personal brand, including personal website, Weibo, WeChat official account, Zhihu and other social platforms, and build your own brand image and professional field.
3. Create personal content:
To build a personal IP, you need to create unique content, including text, pictures, videos and so on. Establish your own content ecology.
4. Apply personal influence:
To build personal IP, you need to exert your influence, establish contact with experts and institutions in the industry, participate in related industry activities and lectures, and improve your visibility and influence.
5, constantly updated and maintained:
To build a personal IP, you need to constantly update and maintain your own image and content, and keep it active and fresh.