Designing logo seems simple-because it seems so few on the surface, but in fact, it is one of the most difficult jobs for graphic designers. A mature logo is made up of a number of graphics and characters after screening, mixing, compressing and refining, and it is by no means enough to draw it several times with a software. ? Professional people do professional things. You won't be called a designer just because you know a few design software. The theoretical basis is very important. Because it is the experience summarized by predecessors, it has a guiding role. The basic theory of logo design: logo is the core part of brand image (commonly known as logo in English), and it is a sign that shows the characteristics of things. It takes simple, obvious and easily recognizable objects, figures or text symbols as its intuitive language, and it has the functions of expressing meaning, emotion and indicating actions besides expressing what and replacing what. Logo design is not only a practical design, but also a graphic art design. It not only has similarities with other graphic arts, but also has its own artistic laws. To give full play to its functions, it is necessary to embody the above characteristics. Because of the strict requirements for simplicity, generalization and perfection, that is, perfection is almost impossible to find a better substitute, which is much more difficult than any other graphic art design.

On the question of "Chinese style", let me cite a case I completed three months ago: after receiving the task, I spent three days thinking: since it is a heart failure center, I should first consider using a heart shape; Use the combination of heart-shaped and Chinese knots to take the meaning of peace; The overall structure of the pattern is a closed curve, which corresponds to the circulatory function of the heart ... After I conceived it, I painted it intermittently in CorelDRAW for about two days. I wanted to go in the direction of "Chinese style", so I used red from the beginning. But I think the effect is strange. The first scheme seems to be a little warning. I felt a little corny when I switched to the second red and yellow scheme. Finally, I changed it to a blue-green scheme, which is easy to give people a quiet, relaxed and soothing feeling.