In order to ensure the orderly and effective activities, it is usually necessary to make a complete activity plan in advance, which refers to the planning documents made for an activity. How should the activity plan be made? The following is the activity plan I collected for the 20021campus tanabata, which is for reference only and I hope it will help you.
Campus Tanabata 1 Planned Activity Plan I. General situation of the enterprise
Blue chocolate is one of the series products launched by xxx Co., Ltd. in China and entered China in 20xx. "Milky and silky" has become a classic advertising slogan. Chocolate has long been the first choice for people to convey their feelings and enjoy beautiful moments.
Two. Background of planning activities:
The Lunar New Year's Eve in China is coming, and chocolate still plays a very important role on this special day-a Valentine's Day belonging to China people. On the romantic Valentine's Day, I hold the warmth and sweetness of chocolate, pour out my heart to the person I have long admired, and share my beauty and love with the person I love most. On Valentine's Day in Chinese Valentine's Day in xx, Blue fell in love with hundreds of millions of warm and sweet lovers and friends and sent them care and coolness. Tell your story, share happiness, share beauty and convey love in your heart-they belong to each other's unswerving true feelings. In the hot summer, blue will accompany every couple to cool down the summer, moisten every day, sweet every day, give each other a special Valentine's Day, and work together for a happy life. Blue is wonderful because of love, and special because of love. In the season full of love, in the festival of lovers, blue will join hands with all lovers and friends to build a palace of love and firmly express its true love.
III. Purpose of the activity
1. Take advantage of the special atmosphere of Valentine's Day to promote this blue chocolate, expand your brand awareness and market share, and create a good corporate image.
2. With this Valentine's Day promotion, increase the sales of blue chocolate and increase the sales this quarter.
3. This kind of promotion will help to formulate corresponding competitive strategies to deal with competitors in the same industry.
4. Strengthen the long-term purchase of old customers and form loyal customers; Attract new customers to buy our products and form satisfied customers.
5. In the off-season after Valentine's Day, establish confidence in selling points, gain support from selling points, and form sales growth. Therefore, in the design of activities, we should pay more attention to attracting attention, promoting memory, reaching a good impression, improving the market competitiveness of our chocolate, further increasing the market share, and making a big breakthrough in sales.
Fourth, the active object.
16-23 couples, in love, pay attention to romance, mainly college students. This kind of consumers are the main group of Valentine's Day consumers. They are passionate, romantic and fashionable, like fantasy, and can accept new things quickly. They are a fashion class that never tires of innovation and change. Moreover, their consumption habits are immature and easily influenced by advertisements, so they are the main targets of advertisements. They are a group that likes to miss, so it is doomed that they are easily influenced by such consumer groups and follow the footsteps of such groups to spend Valentine's Day. Therefore, we can strongly stimulate such groups to buy, so as to drive their consumption behavior.
Verb (abbreviation for verb) Activity time and place
(1) Activity time: three days before and after the seventh day of the seventh lunar month. The activity time is 10 ~2 1 (where 1 1~ 13, 19~2 1 is the peak of people flow).
(2) Location: Main campuses of universities in Yunnan.
Sixth, the theme of the event: Meeting Youth-Sweet Time
Seven. Activities:
1. Free trial.
2. Preferential buying and giving activities.
The specific benefits are as follows: buy chocolate worth xx yuan, give away: a pair of exquisite couple rings.
Buy chocolates worth xx yuan, and give them away: a pair of personalized couple cups. Buy chocolate worth xx yuan, give away: a pair of fashion couple watches. Buy chocolates worth xx yuan, and send: a bunch of roses for lovers.
3. Have a chocolate activity while playing games.
Game 1: Ladies wear red hijab and men wear ties. Theme: Our love is so tacit. Awards: Best tacit lover award.
Organization: Four couples were randomly selected. Girls cover their heads with red hijab, and boys tie bow ties with masks. Anyone who peeks is considered illegal, and the winner is the one who cancels the game the fastest and plays the best. The competition is divided into two rounds, with four pairs in each round. The winner is a couple, and both sides can win the best tacit lover award.
Person in charge: two presenters at the scene.
Competition supervision: on-site couples sign up or randomly draw.
Game 2: Best Partner (Couple Station Newspaper) Theme: Wisdom and Magic of Love Award: Smartest Love Award
Organization: 4 couples were randomly selected. First, couples stand on the newspaper, and then the newspaper is folded in half. The newspaper area is getting smaller and smaller, but the couple standing on the newspaper can't touch the ground with both feet, nor can they use external forces or foreign objects. Otherwise, it will be regarded as a violation, and they will automatically quit the competition, and the last one will be the winner. The competition is divided into two rounds, each with four pairs. The winner is a couple, both of whom will win the cleverest love prize. Person in charge: MC on site.
Supervision: On-site couple registration or random selection
Game 3: cooperative word guessing game
Theme: However, I feel the harmonious heartbeat of the sacred unicorn.
Awards: Best Lover Award
Organization: four pairs are randomly selected or voluntarily registered, one pair is facing the screen and the other pair is facing the screen. People facing the screen can perform the contents displayed on the screen or use language to prompt, but if the prompt language involves specific pictures or words displayed on the screen, it is considered illegal; The person with his back to the screen says what is displayed on the screen for one minute, and the person who says it most correctly wins. The competition was divided into four rounds, and only one couple got the closest lover.
Person in charge: On-site MC.
Supervision: On-site couple registration or random selection
4. Launch * * * degree Tanabata, couple chocolate package promotion.
5. Couple friendship chocolate diy, students make chocolate activities on the spot.
Eight. Activity mode:
Buy any chocolate gift box (160g) at the event site, and draw a lottery on the spot with the receipt. Our awards are set to:
The first prize is the 50 yuan blue chocolate coupon. Three 30 yuan blue chocolate coupons for the second prize. Third prize, five coupons for 20 yuan blue chocolate. Ten fourth prizes, one blue chocolate coupon for 10. Fifth prize, 20 pairs of exquisite key chains.
Nine, the way of advertising
(A) advertising creativity
(1)pop advertisement. Make a plastic blue chocolate model and put it at the event site to attract consumers' attention. At the same time, some decorations such as balloons are added to add some romantic atmosphere, which is also in line with the romantic theme of "Do you love me" of blue chocolate, so that more consumers can join the activities under the impetus of beauty.
(2) Theme slogan: Meet youth-sweet time.
(3) Subtitle "Let every day be Valentine's Day".
(2) means of publicity
(1) Poster promotion. Show the rules and rewards of blue chocolate activities in the form of posters to attract people coming and going.
(2) Distribute leaflets at the event site. The leaflet also clearly indicates the activity time, lottery rules and rewards.
X. Preparation of promotional materials:
(1) Personnel arrangement
1 Each school asks several part-time workers to distribute leaflets.
Every school has several part-time salesmen.
Each school invited two people (a man and a woman) to be the master of ceremonies that night. The two introduced blue chocolate and announced the start of the activity.
(2) Material preparation
1. Rent space from school.
2, leaflets, 5000 copies.
3. Posters, 300 copies.
4.pop advertisement, including a blue chocolate model and 200 balloons around the venue. (300 pounds)
5. There are three tables, three temporary scaffolding and a lucky draw box (spare 2) in the activity venue; There are 30,000 lottery tickets, 7. Prepare enough chocolate products and chocolate samples.
XI。 Cost budget (per campus)
Flyer xx0*0.04=800 yuan live poster banner 500 yuan booth 200 yuan chocolate model: 100 yuan balloon: 300*0.3=90 yuan pen: 30*0.5= 15 yuan.
Lottery box: 8*2= 16 yuan lottery card: 30000*0.02=600 yuan total: 232 1.
Twelve. accident prevention
When handing out leaflets and preparing gifts, we prepared more than planned. In addition, customers who disturb the order at will and have complaints need to be persuaded out of the event site for friendly negotiation and explanation. If the other party ignores it, further measures will be taken, and serious cases can be handled by contacting the door. Ensure that our activities can be carried out normally and smoothly, so that consumers, manufacturers and the site can also benefit and achieve a win-win situation.
Thirteen. Effect estimation
During the three-day promotion, the sales of blue chocolate will increase to a certain extent. As a high-quality leisure product, blue chocolate uses high taste and spiritual products that other chocolates do not have, as well as persistence and romantic charm for love. We stimulate consumers to buy through rich prizes and interesting lottery links, giving the purchased products a certain entertainment color. Romantic popular advertisements and on-site decorations will attract the attention of young people who pursue romance. During the activity, every participant can experience the eternal blue, the lingering fragrance like chocolate and the deep affection like lovers holding hands. This not only conforms to blue chocolate, but also conforms to the expression of deep affection between people in today's society.
The activity plan planned by campus tanabata II. Summary of activities
Hold a theme party of "Show Your Love" for the whole school; The content includes laughing on the same stage and flying hope; And provide students with sales of roses, lanterns, T-shirts and other Valentine's Day special accessories.
Second, the purpose of the activity
The purpose of this activity is to create a sweet and warm atmosphere for students on Valentine's Day, so that students can feel the romantic atmosphere of Valentine's Day. Enrich students' after-school life and guide students to establish a correct view of love. At the same time, students participating in the activities can exercise their abilities in all aspects and enhance their sense of cooperation.
Three. Programme of activities
1. Activity time: 7: 00 p.m. on the day of 20xx.
2. Location: New Plaza (to be determined)
3. Detailed process of activities: xx planning in the early stage of Valentine's Day activities.
3. 1. 1. Looking for sponsors
(1) Time: 20xx years x months.
(2) Content: The Planning Department assists the International Liaison Department in writing a good business plan to promote the activities.
3. 1.2. Look for partners in optical shops and jewelry stores.
(1) Time: 20xx years x months.
(2) Content: The International Liaison Department contacts relevant merchants to negotiate the supply, return and price issues and sign a contract.
3. 1.3. Pre-publicity and preparation
(1) at the beginning of X.
Content: The Planning Department and the Propaganda Department discuss posters, banners, slogans (with certain connotations) and the decoration of the "wishing wall".
(2)x month xx days ago
Content: The Secretariat assisted the Propaganda Department in making posters and banners and preparing purchase orders, and the Propaganda Department began to prepare online publicity.
(3)x month xx days ago
A. Arrange the personnel, place and source of sales during the two-day activity. Among them, the personnel arrangement includes: cleaning up the site after the end, cleaning up the turnover and collecting the remaining items.
B. determine the prices of roses, lanterns and other trinkets; Preferential scheme; And sales methods: such as door-to-door, buy now and send now;
(4) xx，X-XX。
A. put up posters in obvious places on campus;
B. All staff write on the blackboard to expand publicity.
(5)x month xx day
Prepare the items (decorations) needed for setting the dining table; Small stickers; Prepare to order advertising banners and purchase orders; Political party registration form; The wishing wall; 10 black gel pen and ballpoint pen; Camera (the order advertisement includes necessary descriptive words, such as price and contact information)
(6) xx to xx in X month
Set up a table at the entrance of the canteen to promote the event, place an order (it can be delivered directly to the door on the day of the event), and sign up for the theme party (continuous promotion for several days).
(7)xx year X month xx day
Inform all members of the regular meeting to discuss personnel, goods, sales plan and mode arrangement. On the day of the event.
4, the venue layout
(1) Some boys move desks, poster boards, etc. Arrive at the designated place at 7: 00 in the morning, while the girls bring stools from the dormitory and are responsible for the venue layout (all members arrive two hours in advance).
(2) All members should arrive at the stage setting place at 1 1 dressing the to follow the arrangement. Assigned personnel:
A. Audio debugging
B Stop, register, introduce activities and answer questions.
C introduce activities, guide registration and sign banners.
D. Photographing and recording activities
(3) After the event, clean up the event site, collect the registration form, and make unified arrangements by the secretariat.
During the activity:
1, x month, xx day
(1) From 4: 30 pm to 5: 20 pm, collect the things to be sold in the evening.
(2) At about 5: 30, we began to sell roses and trinkets to couples.
A. preferential schemes, such as a. buy 9 flowers and get a trinket.
B. Buy two accessories and get a flower.
C. deliver the flowers to your door in the previous order (flowers are accompanied by small cards with sender, blessing, etc. )
(3) Hold the theme party of "Show Love" (the activity plan is attached).
(4) After the activity:
A. clean up the site; Inventory item
B. the settlement turnover shall be kept by the secretariat first.
2.x month xx day
After the Kongming lanterns were sold out, everyone was relatively concentrated in one place and then released together.
A. Each member should carry two lighters to prevent the lighters from working normally;
B. Before sales, members should know how to use Kongming Lantern by themselves;
C. Understand the fire safety at the site before the activity and determine the safety plan.
After the event:
1. Discuss how to deal with profits, such as donations.
2. Counting and returning items
3. Activity statement and report: Post the signed "5.2 1 Valentine's Day" on the bulletin board and post the wishing wall at the entrance of the canteen.
4. In the form of questionnaire, survey students' satisfaction with this activity and collect opinions.
5. Hold an experience exchange meeting.
Four. resource demand
Existing resources: balloons, flowers, ribbons, decorative plastic flowers, stickers, required resources:
A, there is a big stage provided by sponsors, as well as stage equipment such as lighting and sound;
B, two hosts; , enliven the atmosphere of the venue;
C. wishing wall (board); Four banners;
D, two canteen entrance sites;
E, flowers, lanterns and other couples ornaments (such as rings, necklaces, bracelets, key ring couples cups, etc.). ).
Verb (abbreviation of verb) activity emergency plan
(1) If there is any conflict in the activity, it can be advanced or postponed for a few days as a whole.
(2) How to deal with unsold items, especially roses, should be coordinated with the merchants in advance.
(3) Check the weather conditions on the day of the event a few days in advance, and adjust the date of the event on a small scale if it rains.
(4) If the marker is hung on the tree and blown away by the wind after the dormitory building, it should be replenished as soon as possible.
(5) If the campus Valentine's Day party cannot be implemented due to sponsorship and other issues, it should be changed to a Valentine's Day party and other similar activities.
Person in charge of intransitive verb activity
xxx
The activity plan planned by the campus Tanabata 3 I. Theme background of the activity
The theme of this activity is to highlight that xx Literature Society is not only a literary group, but more importantly, to show that xx Literature Society is the home of all people who like literature and art to a certain extent ... Here, love is in xx, love makes us grow, love makes our dreams come together, pour our hopes, fly our dreams and sail together.
Second, the purpose of the activity
Internally: contact members, social affairs, readers, etc. Strengthen emotional communication and promote the development of literature and art;
Externally: promote xx Literature Society, build brand, establish image, expand influence and improve popularity.
Third, the activity time
20xx x month xx day
Fourth, the theme of the event
Love is in xx.
Verb (abbreviation for verb) theme element
Songs, guest singing, love poetry reading, confession, games, entertainment.
Location of intransitive verbs
Xx literature club YY channel
Seven. Expected goal of the activity
Objective 1: to promote the emotional communication among members, social affairs and readers through activities; Promote the enthusiasm of literary lovers for creation and work.
Goal 2: Through activities, establish the excellent image of xx Literature Society and develop the literary status of xx Literature Society.
Goal 3: Through activities, expand the positive influence of xx Literature Society and enhance the popularity of xx Literature Society.
Eight. work arrangement
(1) Moderator: xx, xxx
(2) Field control: xxx
(3) subtitle: xx
(4) reception: xx, etc.
(5) Participants: special guests, ordinary tourists, members, social affairs, readers, etc.
Nine. Specific arrangements for the evening of the event
(1) 19: 30: Warm up, the host is in place, and the field director is responsible for the music, (the tune should be mainly soft as far as possible).
(2) 19: 55: The host announced the countdown to the event, and the field controller was responsible for the music (music is mainly tense and urgent) and began to brush words.
(3) 20: 00: The host announced the official start of the activity, read the opening speech, and the president of xx Literature Society gave a welcome speech.
(4)20: 10; Play the recording of the guests who can't be present (the on-site controller will play the recorded audio after the host reports that the guest name can't be present), and the subtitles will also play the guest information.
(5) 20: 15: The activity officially started and was sung by social affairs in the society.
(6) If there is a special singer present during the social service duet, the receptionist and the field director should deal with the emergency, stop the social service singing politely in principle, and welcome the special singer and invite him to sing in time.
(7) 2 1: 00: live confession activity (the host pays attention to randomly playing sensational songs, such as "Wedding March" or "You will marry me today". Note that the volume should be adjusted to not affect the speech of the host and the confessor)
(8) 2 1: 20: Reading love poems with music.
(9) The host and the person in charge at the scene should do a good job of inciting the atmosphere at the scene, and can play games appropriately to enliven the atmosphere at the scene.
(10) On the afternoon of the event, all event staff and singing organizations are required to rehearse, and YY must be online during the event, so as to timely communicate and adjust the order of the event columns.
(1 1) 22: 00: The activity climaxes and the activity continues.
X. Person in charge of event planning
Xx, xx, xxx, etc.
Eleven, Blue Moxuan Literature Club special recruitment
YY staff, such as front desk, subtitle group, field controller, resident singer, etc. , please sign up to join; YY Working Group of xxx Literature Society, group number: xxxxxxx.
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