1. Marketing major: whether it is undergraduate or junior college level, it is basically to cultivate marketing talents. The courses offered are mainly sales, and rarely involve marketing planning courses, just to let students know something about planning. Therefore, most graduates of this major are engaged in sales work.
2. Marketing and Planning Major: This major is only offered at the junior college level, while chongqing technology and business university and other business planning majors are offered at the undergraduate level. There is no business planning major in the enrollment catalogue of the Ministry of Education at the junior college level. Therefore, colleges and universities can only choose marketing and planning majors to offer. In fact, many colleges and universities in China offer marketing planning majors (not marketing majors), which are essentially no different from marketing majors, or mainly focus on sales courses, and the students trained are still sales talents. However, some colleges and universities already have marketing majors, and then set up marketing and planning majors, such as Anhui Business Vocational and Technical College, so its goal is to cultivate planning talents in marketing. The curriculum is mainly planning courses, and students are mainly engaged in marketing planning after graduation. In fact, colleges and universities that only offer marketing planning majors have realized the large demand for planning talents in society and started to change marketing planning purposefully.
Second, the comparison of employment.
1, graduates majoring in marketing, if they can choose a good industry and enterprise after graduation, can earn more in a short time with certain sales conditions, but as the new marketing teacher Zhang Li said, good marketing talents are born. This tells us that not every graduate, even a graduate majoring in marketing, is necessarily suitable for sales.
2. Graduates majoring in marketing and planning are suffering in the initial stage of employment (if they are determined to engage in planning work), and their income can't earn as much as sales in the short term. This major needs to be accumulated and its development needs long-term consideration. If you can make up your mind and stick to marketing planning for 3-5 years, it will be a very promising career, and your future income and working status will be relatively good.
Therefore, first of all, you need to carefully analyze your gender, personality and pursuit of the future; Secondly, consider your family conditions, including financial situation.