Little Red Book is a lifestyle platform and the entrance of consumption decision. The founders are Mao and Qu Fang. Xiaohongshu accurately and efficiently matches massive information and people through machine learning. Xiaohongshu has e-commerce business. 20 17 12 xiaohongshu e-commerce was awarded the "China Brand Award" by People's Daily, representing the consumer technology industry in China.
On June 20 19, xiaohongshu was selected as "20 19 Forbes China Most Innovative Enterprise List"; In July, Xiaohongshu app was removed from several Android app stores; In August, following the Android AppStore, Xiaohongshu could not be searched and downloaded in the App Store; 5438+ 10, Xiaohongshu was re-launched in application stores such as Huawei, OPPO, Appstore and Apple App Store. One month after it was put on the shelves, Xiaohongshu was more than 654.38+billion. 165438+ 10, Xiaohongshu once again appeared at China International Import Expo (CIIE), and will jointly hold a forum on "New Consumption-Reshaping the Future Form of the Global Consumer Market" with the Center for Globalization (CCG). On August 4th, 2020, "Suzhou High-tech Zone 2020 Hurun Global Unicorn List" was released, and Xiaohongshu ranked 58th. 20211The Ministry of Industry and Information Technology notified 38 illegal apps, involving issues such as asking for permission beyond the scope and over-collecting personal information of users. Xiaohongshu APP is listed. In April 2022, Xiaohongshu announced that it planned to gradually open the function of "Personal Homepage Display Account IP Domain".