Municipal Radio and Television Bureau, Hunan Cable TV Network (Group) Co., Ltd., and various radio and television transmission agencies in the province:

Recently, after the overall translation of digital TV, some radio and television network transmission organizations use the time of each turn-on of digital TV set-top boxes to broadcast commercial advertisements without approval. What is particularly serious is that most of these commercial advertisements are medical drug advertisements that are explicitly prohibited by the state, which have caused serious adverse effects in society. At present, when the National People's Congress and the National People's Congress are being held, the relevant state departments are vigorously rectifying medical drug advertisements. According to the provisions of the Measures for the Administration of Transmission and Broadcasting of TV Programs (Order No.33 of the State Administration of Radio, Film and Television) and the Interim Measures for the Administration of Radio and Television Advertisements (Order No.1 17 of the State Administration of Radio, Film and Television), we hereby notify you of the matters concerning regulating the broadcasting of digital TV advertisements based on set-top boxes as follows:

First, radio and television network transmission institutions must adhere to the social benefits in the first place, and resolutely implement the relevant provisions of the State Administration of Radio, Film and Television Order No.33 and Order No.4 in 2006. 17. You are not allowed to use the digital TV set-top box to play commercial advertisements during startup.

Second, the radio and television network transmission institutions should, in accordance with the spirit of the instructions of the provincial party committee and the provincial government on strengthening the propaganda work of digital TV, vigorously publicize the relevant policies of digital TV, promote the related contents of digital TV value-added services and business expansion, and the operation and use methods of digital TV during the start-up of set-top boxes.

Three, the radio and television network transmission institutions after receiving this notice, should immediately carry out self-examination and self-correction, and completely stop the commercial advertising based on the set-top box. At the same time, the municipal, state and county (city) radio and television bureaus should earnestly perform their duties, strengthen the supervision of cable TV network transmission institutions, and resolutely stop violations once they are found.

Four, the provincial bureau will conduct a special inspection in the near future, found the problem, will be dealt with seriously.

Hereby inform you

March 6(th), 2009

Hunan case:

If you open the commercial, you can complain.

"Every time I open it, there will be a commercial advertisement, which is very boring. In addition, these two remote controls are also very troublesome to use. " Mr. Huang Fei, a reader who lives in Wujialing, Kaifu District, Changsha City, said that what he hates most is the commercial advertisements before starting the machine.

For the case of long boot time and advertisements, the waiter in this business hall on Cai E Road said that we never have boot advertisements, and there are only small advertisements on the menu screen. "Our home is national security, and there are obviously commercial advertisements. Why don't you say no! " A citizen who handles business at the scene said. The waiter walked away in silence.

"At the beginning of March, the Provincial Bureau of Radio, Film and Television issued the Notice on Standardizing the Broadcasting of Digital TV Advertisements Based on Set-top Boxes, requiring all radio and television network transmission agencies to immediately stop broadcasting commercial advertisements based on set-top boxes." Lu Manling introduced that users can complain when they encounter problems when starting commercial advertisements. The provincial cable group announced three service commitments: first, charging in strict accordance with the price policy; Second, the user fault report responds within 2 hours and is repaired within 24 hours; Thirdly, in order to facilitate the use and operation of users, a "simple" remote controller was developed within half a year for users to choose from.

A viewer in Guangdong encountered a similar problem (sending a message to the director's mailbox through the Radio and Television Bureau):

It is suggested to ban TV advertisements based on set-top boxes:

Hello, director! I am a cable digital TV user in Zhuhai. Every time we turn on the set-top box, change the channel, increase or decrease the volume, we are forced to watch commercial advertisements, which stay for 5-8 seconds, seriously affecting normal TV viewing. At the same time, after the set-top box is implanted with these advertising contents, the response is particularly slow every time the channel is changed and the volume is adjusted, which is at least 5 seconds slower than that of the set-top box without hard advertising. Through online understanding, almost every city in Guangdong Province, radio and television network transmission companies are doing such things. In my opinion, set-top boxes are purchased by consumers to receive TV programs. Radio and television network companies have no right to publish commercial advertisements with set-top boxes as carriers. Of course, in other provinces, the same problem plagues countless users, not just Guangdong Province. Fortunately, however, I found that Hunan Provincial Radio and Television Department can pay attention to this issue and issued the Notice on Standardizing Broadcasting of Digital TV Advertisements Based on Set-top Boxes, prohibiting local radio and television network companies from forcibly broadcasting advertisements with the help of set-top boxes. Then, can our radio and television departments in Guangdong Province learn from the practice of Hunan Province to regulate and rectify the behavior of local radio and television network companies to insert advertisements with the help of set-top box platforms? As a very weak ordinary consumer, we really hope to have this day. Thank you.

Letter reply:

Hello, please leave your contact number for details. Thank you for your cooperation.

Wang Sheng:

Hello!

Your letter to the "director's mailbox" on our website has been received.

Our bureau has been handed over to Zhuhai radio and television administrative department for handling according to the principle of territorial management. After receiving the notice, the local radio and television administrative department attached great importance to it and immediately conducted investigation and verification. After investigation, the digital TV electronic program guide (EPG) advertisement was produced by zhtv Advertising Department and has legal advertising qualification. After technical testing, EPG advertising has little effect on the normal use of digital TV set-top boxes; Because there are some product differences in digital TV set-top boxes, network companies will maintain and deal with the problems existing in the use of individual users according to the actual situation.

To sum up: it is suggested that the landlord can Baidu search Fujian Radio and Television Bureau or Quanzhou Radio and Television Bureau. After entering the website, you can consult our province online. Is there a notice similar to that of Hunan Radio and Television Bureau, which means to ask if you can turn on the TV and broadcast advertisements? If so, the landlord can complain. For example, like Guangdong compatriots, on the above two websites, send an email to the director, or send an email to the leader, or leave a message to the public, or report a complaint. In addition, there is a complaint phone number on the website, and you can also call directly (I have never called). If it is not correct, we can also check the telephone number of the Broadcasting and Television Bureau 1 14. Of course, we can also complain to the Straits Metropolis Daily.