First, master the technology.
Flower arrangement is a technology and an art. As a flower for life etiquette, we must first master the techniques of wrapping flowers and arranging flowers. To understand flower language, what flowers to send to whom, what flowers to use on what occasions, opening flower baskets and making wedding floats, you can learn from professional florists through books, arranging flowers, and practice makes perfect. The first time a flower shop recognizes your bouquet, it determines whether it will become your old customer. Secondly, the flowers you sell must be fresh, and business should be as sincere as being a man!
Second, choose a good store location.
The retail profit of the flower industry is 50%-70%, which is enough to meet one month's rent, water and electricity, employees' wages and taxes. From this perspective, stores should be located next to hospitals, hotels, photo studios or entertainment centers to avoid affecting the overall performance in the off-season from June to September. Considering the improvement of wholesale and retail performance, because the wholesale profit is about 10%-30%, the store can be located in the wholesale street of the flower market or the area where the flower shops are concentrated. During the peak season from September to May, all flower shops and buyers are your customers. Because of the herd mentality of customers, you will get a lot of business that others can't get. At the same time, you can also try to make other small shops become your wholesale customers.
Third, the store decoration
The decoration of a flower shop is mainly reflected in the word "flowers bloom". To achieve this goal, there is only one way, that is, put more reflective glass to make the storefront space bigger, so that one flower becomes two flowers and a bunch of flowers becomes two. Of course, in order to reflect the gorgeous flowers, the color of the lights is also very important. It is suggested that pink tubes can be decorated properly, but it is necessary to avoid excessive light to accelerate the fading of flowers. If you still do wholesale business, you can consider decorating the front yard of the store and using the backyard as a warehouse to reduce the decoration cost.
Fourth, the purchase channel.
Purchase channel is another key to do a good job in flower wholesale and retail shop, because the quality and price of flowers are your magic weapon to win the market. Finding the source of self-produced and self-sold goods can maximize your profit space and be guaranteed. Yunnan has the largest production base and flower market in China. Before opening a shop, you might as well go to Yunnan. After finding a suitable supplier, you can guarantee your own interests through the form of general agent or direct sales store. It's best to win over enterprises waiting for inspection in aviation and railways, and try to reduce transportation costs.
Verb (abbreviation for verb) business strategy
The business of a flower shop depends on the quality and price of flowers and the quality of service. If the quality and price of flowers are controlled by buyers, the main consideration as a store is the quality of service. In order to increase competitiveness, we can consider increasing service items. In addition to store sales, you can also establish a stable customer file and accept free door-to-door delivery from registered customers. Designing various services for customers, such as arranging flowers for wedding banquets, conferences and birthday banquets, can help you build a gradually expanding credit system customer base. Avoid waiting for him and realize diversification. On the basis of mastering the preliminary flower arrangement technology, further study the art of flower arrangement, set up small flower arrangement art classes among regular customers, adopt membership system or one-time charge, and increase profitable projects. In addition, flower arrangement in star-rated hotels is a good business no matter which city. Change flowers every 3-5 days, ranging from a few hundred to several thousand yuan, which brings a lot of business invisibly. Recording studio bars and dance halls will also broaden their business markets, cooperate with radio stations, and make cumulative returns on sales. These are your magic weapons to occupy the market. Paul Squidward Tentacles, you can look at your city first, make a forecast of the demand for flowers, then open an image shop in a place with good environment and popular people, and find a supplier in Kunming Chenggong Flower Market. The rest is that your market has expanded, and there are flowers all year round, depending on how you master this art.