Whether in business or politics, Ceng Xianzi is regarded as a legend. He went to middle school and university with the support of New China. He moved to Hong Kong and founded the world-famous brand "Goldlion" which enjoys the reputation of "the king of ties". After entering the political arena, 13 was elected as a member of the National People's Congress Standing Committee (NPCSC), known for his outspoken views. The most amazing thing is that he was thrifty all his life. He has never gambled or danced in Hong Kong for 44 years, never spent money in nightclubs and other places, but donated 630 million yuan to his motherland.

Ceng Xianzi, 1934 was born in Meixian County, Guangdong Province in February. His father Zeng Rongfa died young at the age of 4. 1963 In May, Ceng Xianzi resigned from the Guangdong Academy of Agricultural Sciences and went to Thailand to deal with his father's legacy. Instead of competing with his uncle for his inheritance, he learned the skills of making ties from him. Knowing that Hong Kong is a big market for ties, he came to Hong Kong with a family of five. I bought a ruler, a pair of scissors and a "butterfly" sewing machine with 6000 Hong Kong dollars given by my uncle, and started to tie my wife.

Ceng Xianzi's method of enhancing brand awareness is a legend. 197 1 This year coincided with the visit of China table tennis team, which won the world championship. He spent HK$ 30,000 in one breath to buy the TV broadcasting rights of the table tennis exhibition game, and inserted an advertisement for Goldlion tie in the game. The ratings have brought a sensational effect to the advertisements of Goldlion. Later, he made TV advertisements in special programs such as Miss Hong Kong election and Nixon's visit to China. Since then, "Goldlion" has become famous.