Old customer marketing, in short, is how to maintain customer relationship with emotion, so that customers feel warm, willing to be friends with enterprises, willing to spend again and introduce friends to buy. Here, emotional communication is an important way to maintain customer relations.

Daily visits, holiday greetings, wedding activities, a birthday greeting and a bunch of flowers will make customers feel warm and let them know that she is an important customer of the enterprise. In order to further make customers feel warm, customers can participate in activities organized by enterprises and feel the corporate culture.

For old customers, you can also introduce more preferential measures, such as quantity concessions, gifts and so on. , and increase the willingness of old customers to introduce business by giving gifts, paid introduction, etc.

In short, the maintenance of old customers is gradual: from standardized service stage to personalized customer participation stage, so that customers can feel sincere warmth.