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The reasons why wedding companies face the low-end market
1.

Anyone who wants to enter this industry will easily get the resources needed to enter. For example, he usually buys all kinds of items needed to decorate the wedding scene. Other wedding cars, master of ceremonies, photography and sound systems have professional institutions to provide services for them, and they do not need to buy and train themselves, which makes the capital demand for entering this industry relatively low. Moreover, the entry period is also very short. From the beginning, I plan to enter this industry. Generally, opening a store will not exceed 2 months.

2.

The product differentiation is very small, and the services provided by each family are basically the same. There are no technical secrets in it, and it's easy to get started.

3.

The channels for obtaining orders are basically the same, including storefront, network and word of mouth.

4.

The exit threshold of wedding companies is also very low, even if they are not well managed, they will buy the east if they quit.