The first article: 520 jewelry store activity planning scheme
First, the theme of the activity is silence-true love lasts forever.
Second, the activity time
20xx May 20th.
Third, the venue.
Storefront and surrounding areas.
Fourth, the theme.
The theme highlights the grand theme of online Valentine's Day, in which jewelry stores send warm and romantic service wishes to customers.
Verb (short for verb) The purpose of the activity.
It focuses on warmth, romance, carnival and game activities, which is in line with the trendy theme of online Valentine's Day. Close the relationship between the company and new and old owners and customers, establish the company's reputation and enhance customers' recognition of the company. Establishing activities during the online Valentine's Day affects the strong brand of the store. Through this activity, the company's image and social reputation will be further enhanced.
Specific activity plan 1: I will be happy when I enter the door.
On the day of the event, all former 10 shoppers presented a diamond ring worth 688 yuan.
On the day of the event, 65,438+000 colored gold rings in 68 yuan were sold within a limited time.
Send a rose.
Specific activity plan II: Table Tennis Exhibition Competition
Theme: The Secret of Attraction
Award: Attraction Award
Organization: Four groups of lucky couples/families were randomly selected from all the people on site. One person in each group is responsible for sucking table tennis from one place to another with a straw, and the other person is responsible for holding a tray or a small basket to hold the sucked table tennis for three minutes. The couple/family who smokes the most is the winner. The competition is divided into two rounds, with four groups in each round, and the winner can get the attraction prize.
Reward mechanism: the winner can get exquisite diamond ornaments issued by the company.
Specific activity plan 3: the lady covers the red hijab and binds the man.
Theme: Our love is so tacit.
Award: tacit lover award
Organization: 4 couples or lovers were randomly selected. The lady covered her head with a red hijab and tied a bow tie for the masked man. Anyone who peeks is considered illegal, and the person who cancels the game and hits it the fastest is the winner. The competition is divided into two rounds, with four pairs in each round, and the winner can get the tacit lover award.
Competition supervision: on-site customer registration or random selection.
The second article jewelry store 520 activity planning scheme
I. Activity Background May 20th Online Valentine's Day is a love festival in the information age, which is scheduled for May 20th and May 2nd1every year. This festival originated from the metaphor of "520" in the digital love of singer Mavis Fan and the close relationship between "I love you" and "online lover" in the online songs of musician Wu Yulong. Later, "52 1" was gradually given the meaning of "I do, I love you" by couples. Online Valentine's Day is also called "auspicious wedding day", "confession day", "coquetry day" and "courtship day".
In this young, spiritual and subtle festival, "520 (521)14 I love you (I will) all my life" is its classic numerical quotation, and Wu Yulong's Online Lover is the title song of the festival. These two days, people boldly say (show) love through the Internet (mobile phone, PC tradition) (based on WeChat, QQ, Weibo, forums, etc.). ) or text messages on mobile phones, or even gifts (red envelopes) to express love and find a date. Countless couples get together to register for marriage and hold a grand wedding reception. Many merchants also took the opportunity to carry out group buying, discounts and other promotional activities, causing waves online and offline. With the increasing number of festival participants, 520, 52 1 "online Valentine's Day", "confession day" and "coquetry day" have become popular reports in various media (newspapers, television, internet, etc.). ).
Second, the theme of the event
"Heart to Heart Star Wish" borrows a romantic star and makes a sincere wish to continue the fate of his or her previous life.
III. Purpose of the activity
1, the ultimate goal: to increase product sales.
2. Direct purpose: improve brand awareness and reputation through activities.
Fourth, the activity time
May10-May 20th
Verb (abbreviation for verb) activity place
* * Jewelry selling points in North China
Organizer of intransitive verbs
* * Jewelry Co., Ltd.
Seven. Event details
Divided into three parts:
1, dedicated to lovers who can spend Valentine's Day.
2. Dedicated to lovers who can't spend Valentine's Day.
3. Dedicated to single aristocrats.
Details are as follows:
1, dedicated to lovers who can spend Valentine's Day.
Write a romantic poem with him (her) * * *, make a sacred covenant with him (her) * *, share deep language with him (her), hold hands with him (her) * * * in this life, and continue the fate of previous lives.
Love recommendation: "Heart Talk"
2. Dedicated to lovers who can't spend Valentine's Day.
There are you and him (her), unchanging true feelings and eternal expectations, just because love is in our hearts. Give him a blessing, and it will come true, because it is the embodiment of love.
Love recommendation: Heart Sea
3. Dedicated to single aristocrats
On the day when the color plates are paired, let's put down our burdens for a while and have a date with the meteor. I believe it will fly to the place where our dreams come true with our wishes.
Love recommendation: Kiss of an Angel
Highlights 1
"heart to heart, star to star"
Make a sincere vow to him or her, and let the meteor carry your true feelings and travel through every corner of the world. I believe the dream in your heart will come true.
(Purpose: To create a romantic atmosphere for lovers and let them feel the uniqueness of * * jewelry. )
Prop preparation: the meteorite, placed in a delicate glass box, represents the eternal love of one percent, one thousandth, one thousandth and one billionth of a meteor.
Activity highlight 2
"True Statement Collection"
The third article jewelry store 520 activity planning scheme
I. Activity Time: May 20th, 20xx.
Second, the theme of the event
Time is silent-true love lasts forever.
Third, the theme.
The theme highlights the grand theme of online Valentine's Day, in which jewelry stores send warm and romantic service wishes to customers.
Fourth, the venue
Storefront and surrounding areas.
Verb (abbreviation of verb) is the expression of topic communication.
? Run through the activities and form the main performance.
? Effective interactive interpretation and content dissemination.
? All supplies are marked.
? All the publicity performances.
? Social influence and word-of-mouth communication.
Activity of intransitive verbs
There is joy in the door:
On the day of the event, all former 10 shoppers presented a diamond ring worth 688 yuan.
On the day of the event, 65,438+000 colored gold rings in 68 yuan were sold within a limited time.
Send a rose.
1, table tennis exhibition
Theme: The Secret of Attraction
Award: Attraction Award
Organization: Four groups of lucky couples/families were randomly selected from all the people on site. One person in each group is responsible for sucking table tennis from one place to another with a straw, and the other person is responsible for holding a tray or a small basket to hold the sucked table tennis for three minutes. The couple/family who smokes the most is the winner. The competition is divided into two rounds, with four groups in each round, and the winner can get the attraction prize.
Person in charge: on-site host
The winner can get a beautiful diamond ornament from the company.
2. Beautiful love stories
1) When "Yuan" comes.
Choose customers or owners at random and tell their first wonderful acquaintance with her (him).
Award: the most beautiful encounter award
Person in charge: on-site host
The winner can get a beautiful diamond ornament from the company.
3. The lady covers the red veil and ties the man.
Theme: Our love is so tacit.
Award: tacit lover award
Organization: 4 couples or lovers were randomly selected. The lady covered her head with a red hijab and tied a bow tie for the masked man. Anyone who peeks is considered illegal, and the person who cancels the game and hits it the fastest is the winner. The competition is divided into two rounds, with four pairs in each round, and the winner can get the tacit lover award.
Person in charge: on-site host
Competition supervision: on-site customer registration or random selection.
The winner can get a beautiful diamond ornament from the company.