Some people think that you can get a basic understanding of the wedding venue layout by watching a few more games. However, in the actual venue layout process, some wedding companies are either careless or inefficient, and can only take one wedding a day. In one case, they dare not take orders during the wedding season, and they can't receive orders in the off-season. There are still many seemingly simple jobs, which is why many entrepreneurs choose excellent wedding services. Even some small wedding companies can't break through the bottleneck when they develop to a certain stage.
Summarize five core issues in the development of wedding companies. Only by solving these five core problems and making a breakthrough can the cause develop sustainably.
Positioning of wedding company
What exactly does a wedding company do? What is the profit model of the wedding company? Where is the sustainable development space of wedding companies? These three problems are to solve the survival problem, profit growth problem and sustainable development problem of wedding companies. Many wedding companies have not considered this point deeply. In fact, at present, the business of wedding companies often involves some celebration business, even film and television creative planning business, which has suddenly opened up the scope of its products and services, laying a good foundation for expanding the celebration business and film and television creative planning in the future.
What is the profit model of Jubilee Company? Most holiday companies charge planning service packages, but due to fierce market competition, price competition is inevitable. Therefore, in addition to maintaining the main business position of planning services, we can also broaden the services of festival supplies and even tobacco and alcohol agents. Once the couple is locked, a series of wedding room layout, ornaments, festive supplies and even baby products will be new profit points in the future.
Regarding the sustainable development of festive companies, most wedding companies consider increasing customers, which greatly restricts the sustainable development. If the company's development does not grow every year, it will gradually lose the motivation to start a business, so it is necessary to start with the profit model and cultivate new profit growth points. By locking in customers, expanding products and forming continuous consumption or repeated consumption, the company can meet the problem of sustainable development.
Management problems of wedding company
How does the wedding company operate? Some people say it is planning; Some people say it is sales; Some people say it is brand culture; Some people say it's a team ... to list, these statements are not wrong, but they are not accurate.
A few years ago, themed weddings became popular. Every wedding has made great efforts in planning and creativity, either grand or gorgeous, but these plans have not really considered the feelings of the newcomers and guests. Obviously, we have complicated the wedding, which is a misunderstanding and makes the outside world mistakenly think that only a good planning can make the wedding company succeed.
So, what should we do for the wedding? Since 2006, we have seen many wedding companies in the country quietly disappear in the market. Of course, there are many reasons for the disappearance, but the key factor is poor management. First, the internal management of the company, second, the management of the integration of external resources, and third, the service management of event planning is not in place. Most entrepreneurs set up their own wedding companies with temporary passion in the early stage of their business, but they can't keep their wedding companies developing continuously because of the lack of systematic management and service system.
At this time, it is necessary to form a human resource management system internally, stimulate the enthusiasm of employees, form a complete workflow in matters, have complete work standards and service standards, and have a good cooperation system as a guarantee in external resource cooperation. In the management process, everything should be beneficial to management. Therefore, the company's development has been carried out in an orderly manner as planned, which is also the core factor of sustainable development in this century. Therefore, it is an urgent problem for many wedding companies to establish and improve a good and perfect operation management system.
Planning and management of festival activities
It is particularly important to make a good plan when taking orders in the early stage of holiday activities. How to attract customers without increasing workload and revealing specific plans is a science, and summing up a complete set of orders is also an important reason why ordinary wedding companies can not operate sustainably. In the process of operation, these seemingly unmeasurable things are standardized, forming a standard process.
Event planning needs innovation, continuous innovation, the same festival activities, and the improvement of customers' aesthetic vision, which puts forward higher requirements for the planning of festival activities, but innovation can not be divorced from the root. This is the demand of guests, considering their feelings, and achieving the expected effect through limited budget. However, ordinary wedding companies rarely communicate with guests the expected effect of holiday activities. Because there is no evaluation standard, after the holiday activities, all kinds of service complaints make the wedding company miserable, but the Millennium Festival Society can rarely avoid this.
The organization, implementation and service of holiday activities are also the highlights of word-of-mouth publicity, which is why ordinary wedding companies rarely recommend customers, and most of them come from old customers. In the process of implementing on-site activities and services, it is necessary to integrate the recommended service elements, on the one hand, to improve customer satisfaction, on the other hand, to improve the conversion rate of customer recommendations, which will naturally reduce the pressure brought by business expansion.
Xiqing company brand maintenance
Establishing and perfecting a good and perfect service system is an invincible eternal theme! This is also an important factor in the formation of benign publicity of word-of-mouth effect.
As the long-term development of the company, the company also needs to carry out continuous brand promotion and maintenance, and brand promotion and maintenance, on the one hand, should be achieved by improving services, on the other hand, it is more important to spread through the media. The so-called media communication is not a simple advertising, but a continuous delivery of the company's business philosophy and services to customers through the media or other channels.
In addition, it is also an important way to promote the brand by constantly reporting the company's festival activities through the media. Of course, in the process of operation and management, a complete set of reports on opening, service and festival activities, as well as various plans reported by key figures of the company, quickly spread in the region.