Food and beverage planning 1 1. Preface

"Know yourself and know yourself, and win every battle", find the entry point of competition, establish appropriate market positioning, and thoroughly shape the corporate image, which has become the magic weapon for enterprises to win.

Dajutong Food City will build the aircraft carrier of Guangxi catering industry, and will launch advertising marketing with scale advantage, regional advantage and comprehensive advantage as the main selling points. Its opening is bound to set off a gourmet consumption boom. In order to quickly occupy the Nanning catering market, improve the popularity of Dajutong Food City in Nanning catering industry, win the trust and recognition of consumers, and achieve the purpose of long-term prosperity of business. In order to achieve this goal, this plan is formulated for the reference of Dajutong Food City.

Second, market research.

The market research work of this planning case is divided into the following aspects: market background analysis, consumer psychological deconstruction, successful case analysis of news hype, market positioning, brand building and product route analysis.

1. Market background analysis

What excites investors in the catering industry is that the adverse effects of SARS ended earlier than expected. With the gathering of various food factions, the food industry is bound to rise again, and the consumer market has the possibility and space to heat up. From the analysis of the operating conditions of several food industry leaders, it can be predicted that there is still considerable profit space for investing in the food industry, which undoubtedly enhances investors' investment confidence.

2. Deconstruction of consumer psychology

Lejiadi's Brazilian barbecues, green cafes, Little Sheep, Old Sichuan and Miben Japanese cuisine all meet the consumer psychology of Nanning consumers seeking benefits, novelty and enjoyment, thus obtaining gratifying sales performance. From these successful cases of market verification, we can make clear the main commercial promotion strategies and operational ideas of this planning work.

3. The focus of news hype appeal

In Nanning's food industry, brands that have achieved success through appropriate news hype, such as Sanpinwang, Carriage Six Hot Pot City, and recently Little Sheep, Sunshine Breakfast, etc. There are countless examples of investors gaining commercial value in news hype.

-"sensational effect" and "topic effect" have been important ways in the process of commercial promotion, and are also important guarantees for market recognition and sales performance.

summary

Based on the analysis and guidance of the above successful experience, it is not difficult to find that the way to enter the food industry in Nanning is mainly to satisfy the consumption psychology of Nanning consumers seeking benefits and styles, to carry out more detailed and practical advertising planning schemes through novel hype gimmicks and various activities that benefit consumers, plus layered consumption connotation, rich cultural color and clear market positioning.

To sum up, the focus of this planning work should be divided into the following aspects:

1 further analyze consumer psychology. Formulation of news hype scheme. 3. Forms and specific implementation of organizational activities

Scheme. 4 brand image setting.

Therefore, this case believes that the specific contents of the above work focus need further detailed communication and cooperation with your company, and a more feasible and correct advertising planning scheme can be completed on the basis of more in-depth and objective market research and analysis.

Third, the overall situation and competitive strategy of Dajutong Food City:

Dajutong Food City is a super-large aerial food plaza in Guangxi at present. Located on the eighth floor of the North Building of Nanning Department Store, it belongs to the center of Nanning, with superior geographical location, dense population and large passenger flow. Its business area is 5000 square meters, with seafood city, leisure bar, performing arts cafe, Japanese cuisine, Korean barbecue and local snacks. Multi-level catering services can meet different consumer groups.

According to the characteristics of various foods in the food city. Combined with the concept of shopping center, this paper puts forward the concept of one-stop food city, makes full use of consumers' favorite shopping habits, and establishes Dajutong Food Plaza as a gathering center of food culture in consumers' minds through indirect soft publicity.

Fourth, the market prospect analysis:

Based on the above analysis of the advantages of Dajutong Food City, the consumption demand of the food city can be roughly divided into the following categories:

1. Psychological characteristics of general consumption

(1) Profit-seeking psychology. (2) seek comfort. (3) curiosity. (4) the psychology of seeking names.

2. Social (public relations) consumer demand

3. Leisure diet needs

Verb (abbreviation of verb) Suggestions on the planning scheme of opening celebration activities.

According to the above market research and analysis, in view of the fact that Dajutong Food City is a super-large multi-level aerial food plaza in Guangxi, the opening activities focus on establishing a good reputation and reputation, and the direct purpose is to inform the society that Dajutong Food City will welcome customers with a brand-new image.

Specific suggestions for opening activities are as follows:

1. Invite relevant government officials, social celebrities and Nanning media reporters to attend the opening ceremony.

2. 1 1.7 to1.1.4, carry out activities with the theme of "taste Chinese and foreign food and listen to traditional folk songs".

5 countermeasures: 1. Donate or establish a foundation;

2. Sponsor the benefit performance of the art troupe.

Sixth, advertising strategy suggestions.

1. Advertising target

(1) Inform Nanning Citizen University to open Jutong Food City.

(2) Attracting customers with new, strange, special, different and comprehensive food culture and leisure culture features, and successfully opening up multi-level and multi-directional markets.

(3) Enhance the service characteristics of Guangxi humanistic food city, and cultivate customers who prefer humanistic customs.

2. Advertising objectives

(1) Business people. Almost all public money consumption and entertainment are related to it.

(2) urban white-collar workers. All leisure and cultural curiosity are based on him and their interpersonal relationships.

The influence is also greater.

3. The focus of advertising appeal

According to the specific provisions of the above advertising objectives and advertising objectives, in the different stages from the opening of Dajutong Food City to the future, the following key points should be grasped in the pursuit of the brand culture of "Greentown with a variety of cuisines":

(1) Dajutong Food City has a unique dining environment, strong atmosphere, inexpensive dishes, thoughtful, exquisite and enthusiastic service.

(2) It is meaningful to meet friends and celebrities in Dajutong Food City.

4. Advertising performance strategy

Because this planning case is based on the long-term development of Dajutong Food City, focusing on the enrichment and promotion of corporate brand connotation, we strive to grasp the advertising appeal systematically, accurately and pertinently; In the implementation of advertising and the concrete expression of advertising appeal, we should choose the expression mode that conforms to the brand cultural characteristics of Dajutong Food City according to different stages, different objects and different advertising objectives, specifically:

Seven. Overall communication strategy

Advertising promotion depends on advertising media. The advertising target of Dajutong Food City, that is, the composition of the advertising audience, is complicated, which should not only pay attention to the phased effect, but also meet the needs of long-term brand promotion. Here is a brief introduction to the basic strategy of media selection.

1. Newspaper advertisement

(1) The focus of newspaper advertisements

A. On the occasion of the opening of Dajutong Food City, announce this information to the public, and fully display and introduce the service content, brand culture and promotion methods.

B. promotion during various festivals.

C. release other publicity information and public relations activities.

2 newspaper advertising mode 1- commercial advertising

One of the advertising series of opening newspapers:

(3) Newspaper advertising mode-Jutong food truth advertising

Opening: Jutong Food Truth Advertisement-True Feelings

Within three days of the opening ceremony, customers will get discount cards whether they come for dinner or tea.

(4) advertising volume

165438+1October 4th South China Morning Post, A2 or A3, 1/2 color version, hard advertisement;

2. TV advertising

Television advertisements are vivid and direct, which can fully display the environment and various dishes of Dajutong Food City, and are more mandatory. The release of TV advertisements is mainly used in the following aspects:

(1) On the occasion of the opening and promotion of Dajutong Food City, it is used to show the pattern and characteristics of the food city, to show the feeling of eating Jutong food, especially to show the unique service and unique scene of Jutong food.

(2) On the occasion of holiday promotion, it is used to show the holiday environment decoration and various entertainment supporting services of Jutong cuisine during the holiday.

Advertising investment:

It is suggested that Dajutong Food City cooperate with Nanning TV Station and adopt the following advertising methods:

Subtitle advertisement

3. Outdoor advertising

Outdoor advertising media has the characteristics of long aging, which can be used to remind potential customers of department stores to do leisure shopping, especially personal catering customers, pedestrians walking and sightseeing in Chaoyang Park,

It has good consumption prompting function.

(1) It is recommended to advertise large light boxes in department stores all the year round.

(2) Choose the road section with large passenger flow to advertise street signs. It is recommended to use it for many years.

Outdoor advertising: outdoor billboards/street sign light boxes

Point of sale POP: posters/sales light boxes/models/hanging boards and various printed materials.

Gift advertising: gifts for consumers; Gifts for dealers;

Print advertisement:

Advantages: Disadvantages:

Step 4 broadcast advertisements

At present, radio advertisements have the advantages of fast communication speed, convenient production, certain compulsion and good inflammatory language.

Advertising investment:

165438+1October 4th to165438+1October 7th, the traffic fax column of Nanning Radio Station, every day at 8: 30- 16: 30, 13 times.

It is suggested that Dajutong Food City cooperate with Nanning Radio Station to launch column title advertisements.

5. Media soft advertising

(1) Management mode of catering industry

-Interview with General Manager of Dajutong Food City

(2) The reason why Dajutong Food City has become a hot spot.

(Release time to be determined. )

Eight, Dajutong Food City Advertising Language

Main slogan:

1. True feelings are infinite, gather food.

Or: when food meets, the true feelings are infinite.

Jutong catering service will benefit thousands of households.

Nine, advertising investment strategy:

At present, the overall business structure and business objectives of Dajutong Food City have been defined. The overall strategy of advertising in Dajutong Food City can be divided into three stages: before opening, after opening and after a period of operation. Among them, the opening period is the strategic focus.

X. CI Declaration of Dajutong Food City

Dajutong Food City pursues the service tenet of "customers are always right" and "treat customers as warm as spring", presenting and carrying forward the true feelings of the world, and Dajutong Food City is willing to be the "server" of every customer.

XI。 Advertising budget

leave out

Twelve. Advertising effect prediction

The second part of catering planning I. Activity ideas:

During the May Day holiday, the catering industry has obvious holiday business opportunities. Many wedding banquets, birthday banquets, family banquets, etc. Will be held during this period. First, during the holidays, relatives and friends seldom get together; Second, during the small holiday, people's travel demand is strong, so mobile consumption will also bring great performance space to the catering industry.

Second, the name of the activity: "Steal a half-day leisure and have a good meal during the May Day holiday".

Three. Activity time: May 20xx1-May 7.

Four. Activities:

1, "Eat spicy Sichuan food and send cool drinks".

During May1-May 7, all guests who come to our restaurant for dinner for more than XX yuan will be given a selected sweet fruit (or a cup of sour plum juice) at each table.

2. "Fine Sichuan cuisine, people-friendly price".

During May1-May 7, our store specially launched three packages of "Fine Sichuan Cuisine at People's Price": 188 yuan Parent-child Package, 588 Yuan Happy Six-person Package and 880 yuan 10 Family Photo Package.

3. "How much do you know about classic Sichuan cuisine" quiz.

During the dinner, ask some questions about Sichuan food (not too simple). Customers send the answers to the SMS platform of the restaurant, and those who answer correctly get exquisite small gifts worth X yuan, and the restaurant also gets a large number of customers' mobile phone numbers, which will become the goal of future publicity services.

Chapter III Catering Planning Please bring your own food to the event on May X, and let's share the happiness of Mother's Day. Sincerely invite you to participate in the activity and leave unforgettable memories!

activity theme

Mom, I love you!

I-word duration

May of x-x year

Activity purpose

1, combined with Mother's Day, let children know some hard stories about mothers taking care of themselves during pregnancy.

2. Through the game, feel the love given by mother, and increase the deep affection between mother and child, mother and daughter.

Activity flow

1, May X.

The origin of mother's day

(1) Children know the origin of Mother's Day.

(2) Know that the second Sunday in May is Mother's Day every year.

(3) Cultivate children's concern for Mother's Day and gratitude to their mothers.

Make a questionnaire

Make a questionnaire for your mother to get to know her better.

2. May 10th.

Be able to introduce your mother in the group according to the questionnaire.

3, May X day

(1) Teachers and children talk about the topic of "loving mom".

(2) Learn the song "Only mothers are good in the world", feel the love given by mothers, and increase the affection between mothers and children.

4, May X day

(1) Parent-child production: make a gift for your mother to express your blessing.

(2) Experience the hard work of taking care of yourself when your mother is pregnant.

May, May X.

(1) shows that mother is cooking. Ask the children to introduce what food their mother is cooking. (Mom must have made it herself)

(2) Share the food cooked by mom with your partner.

(3) Children perform programs for their mothers.

Gong Li Dam has beautiful water features and various customs. The success of the first and second phases of Gong Li Daba Business District has given investors strong confidence and attraction, and has become a gathering place for Suzhou business district, especially high-end catering and entertainment brands. The accumulation in the early stage, the formation of a high-level business circle, and the complete follow-up development of Rong Yuan Group have laid the foundation for the vigorous tourist source and sustainable consumption capacity of Gong Li Daba business circle. Gong Li Dam Phase III European-style commercial street introduced the streetmall model for the first time, which will be another concentrated place for high-end consumers in Suzhou in the future.

About Wudi people

Wudi Renjia Hotel, as a very competitive dark horse in Suzhou catering in recent years, has formed an indissoluble bond with Gong Li Dam. In XX, when the first phase of Gong Li Dam was flourishing, Wudi Renjia Hotel took the lead in entering Gong Li Dam with a unique vision and was famous for its refreshing cultural dining. When Wu called others, the dam also heated up rapidly. At that time, Wudi Renjia Hotel Gong Li Daba Store was rated as Suzhou cuisine, the best flagship restaurant and the top 50 restaurants in Suzhou.

At present, Wudi Renjia Hotel, which meets the market demand, has nearly 10 chain stores in China. "Wudi brand" is getting louder and louder, and enterprises have started listing projects. Dalian Kaida Venture Capital Co., Ltd. signed an investment agreement with Wudi Renjia Hotel Management Co., Ltd., and a promising domestic high-end catering brand is maturing.

About the Gong Li Dam.

As a European-style commercial pedestrian street, the third phase of Gong Li Dam will be a multifunctional commercial complex. For the first time, the concept of central leisure business district was introduced into Suzhou to realize the close combination of "eating, living, traveling, shopping". Just as the development of the first, second and third phases of Gong Li Dam is constantly innovating, the outstanding problems that Wudi people must solve when landing in the third phase of Gong Li Dam. First of all, Wu Di's family already owns a flagship store in Gong Li Dam. In the third phase, we must jump out of the original mode and create fresh charm, otherwise we will copy and clone ourselves, lacking brand freshness and customer attention, opening new old stores and lacking vitality. Second, as the developers are worried, there are many catering enterprises in the first and second phases of Gong Li Dam, and the requirements of catering enterprises in the third phase will be higher, so they must embody the characteristics of "leisure business district" and integrate the style of "European customs".

brand introduction

Wudi people will give full play to their own advantages, implement the "face-changing strategy", build the brand of "Jade House-Classical Fashion Restaurant" with brand-new ideas, scientific management technology, strong financial strength and profound cultural heritage, and settle in the European-style commercial street in Daba, Gong Li.

If you are interested in toad light, go to the Jade Palace first. At the beginning of A Dream of Red Mansions, Jia Yucun's description of the beautiful scenery is the prologue of Fisherman's House Restaurant, which also lays the foundation for the whole restaurant style-elegance and classical beauty. "Twenty-four bridges on a moonlit night, where can jade people teach Xiao"-this has upgraded the cultural heritage of the restaurant to a higher level. Yuren Building will not only provide exquisite food, but also provide pleasing decorations, comfortable services and various performing arts to satisfy the appetite, eyes and hearts of guests.

Rooted in classical, but beyond classical, is the brand positioning of "Jade House". Based on the extensive and profound culture of the East, at the same time, it captures the highlights of western art, and combines Chinese and western to create a classical fashion concept that spans time and space, which has become a highlight in European-style blocks.

"Jade House" is a brand-new and dynamic catering brand based on Wudi Renjia Hotel Management Co., Ltd. The restaurant "Yourenlou" is planned to be located in Block r5, Island B, Eurostyle Street, with a construction area of 1.800 square meters. The aim is to create a romantic, elegant, exquisite and noble cultural catering atmosphere, provide a new concept of elegant diet, health care and beauty diet, and integrate the functions of catering, tea narration and business banquet.

Brand setting

Brand: Renren Mansion-a classical and fashionable restaurant.

Brand slogan:

Brand moral: If Toad Light is interested, go to Renren Building first. Jade people themselves give people a pure, classical and romantic artistic conception, which integrates food, beauty and beautiful scenery on the first floor.

Target group: high-end customers, with consumption standards above 150 yuan.

Style: Republic of China style+gentle style element+food culture+fashion culture experience.

Decoration style

The keynote of "In People's Mansion" is China's classical culture, while the third phase of Gong Li Dam is European style, so the architecture and interior style will be eclectic and unique. The Republic of China was the stage of the greatest integration of western culture and China local culture, and the architectural style at that time left a beautiful stroke. With a quaint European appearance, it is full of western-style splendor, while the interior will adopt the style of the Republic of China, which seems simple and the details are extremely luxurious. Lighting will occupy an important position in interior decoration, and all kinds of gorgeous lighting will be used to create a colorful and magnificent texture. Using modern materials to create decorations with classical charm forms a unique visual style of human architecture.

Dishes: Subang Cuisine, Creative Cuisine and Western Classic Cuisine.

The dishes in "Fisherman's Building" are the first to promote creative dishes. The dishes are innovative and surprising, while ensuring the taste and beauty. They are light and delicate. Based on the improved Subang cuisine, supplemented by snacks in tea restaurants, improved western food, desserts and novel drinks, and at the same time paying attention to health and beauty dishes, we advocate a healthy and fashionable diet concept. The combination of Chinese and western dishes, the pursuit of simple, healthy and green materials and content, the weight of a single item is small and exquisite, and the artistic setting is emphasized. The names of dishes, side dishes and tableware must be novel and pleasing to the eye. All adopt a separate meal system.

Service: high-end catering, high-end service.

Service personnel: pay attention to artistic service, and the waiter is both internal and external. Enthusiasm, elegance, innocence and atmosphere. Service mode: combining Chinese and foreign countries, introducing western-style meal sharing system, Japanese and Korean cooking services, etc.

The overall image of the waiter will refer to the image of the waiter in the western restaurant during the Republic of China in dramas such as "Golden Powder Family" and "Half Life". The design is simple and generous, and the details reflect the grandeur of the palace. The uniform of the delivery waiter is different from that of the special waiter in the welcome room and VIP box, and the clothing of the VIP box service specialist is more exquisite and gorgeous, which should conform to the high-end consumption psychology of the guests.

In terms of service characteristics, strengthen the implementation of cultural experience service. This is the distinctive feature of "Jade House" that distinguishes it from other restaurants. To this end, we propose that the Jade House is not just a place to eat. It is also an elegant place to experience Chinese and western cultures, pick up fashion elements and accept artistic edification.

In line with the concept of Gong Li Dam Phase III Central Resting Block, which lies in the People's Building, customers will feel the aristocratic family-style service in the Republic of China. From the moment they enter the door, they will travel through time and space and go back to 80 years ago, and feel the stirring sense of the times when China entered the world. At the same time, I experienced the pleasure of aristocratic families in the Republic of China.

"In People's Mansion" integrates cultural elements into the interior, dishes and services, allowing consumers to enjoy delicious food in the store, immerse themselves in an elegant, simple and fashionable atmosphere like going back in time, and complete a wonderful journey of taste buds and soul.

The fifth part of catering planning, a brief introduction to planning

The economic situation has a decisive influence on the catering industry. In China, with the development of economy and the acceleration of people's life rhythm, people tend to eat out more and more to save time. Although there has been a global financial crisis, economic depression, domestic enterprises have closed down, but only the catering industry will be a growing industry. It can be said that the catering industry is an industry that is little affected by the financial crisis. Restaurants can be classified in many ways, including style, menu or dishes, market segmentation, theme or consumer awareness. Shops are set up in various ways, from traditional pilot projects to convenient western-style fast food or luxury hotels. According to the service type, there are full-service restaurants, ordinary service restaurants and limited service restaurants. How to keep the century-old shop running without being replaced by other new restaurants? How to make a century-old shop develop better than before? This is the top priority of our planning this time.

Second, the target analysis

In the economic downturn, ordinary table service restaurants are a good choice.

1, economic factors: economic factors have a direct and extensive impact on the catering industry, especially on full-service restaurants. In school, students pursue economy and benefits, so that they can really see the benefits. Most people don't think going to a restaurant is a luxury, so even when the economy is depressed, you won't see ordinary restaurants being left out in front of the door. In a special environment like school, consumption will not be affected by social and economic level. On the contrary, with the improvement of national economic level, students will get more pocket money from their parents, which will also bring more frequent transactions to restaurants and get more objective returns.

2. Corporate environmental factors: Our advantage lies in our long history, which is often seriously worn out. We can make use of our long-standing historical value to think creatively in decoration and get unexpected results. Many restaurants have a common problem, that is, the management connection is not good enough, and a major feature of our restaurant with a long history is that behind the classical nostalgia, there is the most advanced technical support to achieve real modern management. This is our great advantage in management, and it will become a long-term advantage. According to the survey, the profits of most restaurants are very high, so we can work hard on the cost and not fight the price war, but it gives people the impression that it is worthwhile to eat in our restaurant, and there will be a very perfect management model and supply chain management, thus reducing the logistics cost, and then using advanced technology to reduce the prices of some dishes that are traditionally regarded as luxury foods for popularization. In short, when a restaurant comes out, the most important thing is how to grab the market with a large number of competitors and firmly occupy the market, which is always a difficult problem for our old-fashioned restaurant.

Third, the target market

1. Market analysis: describe the target market according to the characteristics of population, geography, psychology and product use. Now, thanks to the long-term population trend, the catering industry will certainly continue to develop and develop very well. According to the latest census in China, the population of China will continue to grow until 20xx. Large population is a long-term trend.

Target market 1: Corporate customers Corporate customers need fast food. We take the restaurant as the center, and provide food delivery service for working and studying people within two kilometers of Fiona Fang, because their lunch and dinner time are very limited. Students often need to order food in the dormitory, because some students often prefer to play computer in the dormitory rather than go downstairs to eat. Timely delivery and exquisite meals will be the key factors for their satisfaction.

Target market 2: repeat customers are a little early for a restaurant that has not been built yet, but we contact new customers by issuing coupons and business cards when we open. Those who have these benefits are called repeat customers. The development cost of old customers is much lower than that of new customers, so we should make full use of this resource. Effective customer relationship management is to use the customer information you have, take different and targeted services when customers contact you, and add value to this relationship.

Target market 3:: Chinese food seems to be unattractive to young people, but it is not. Young people are a group pursuing novelty. Chinese restaurants may seem quaint and not exciting, but our restaurant does not have this common problem. This century-old shop has adopted a different strategy from its competitors. While pursuing the return to classicality, we position ourselves as "the land of adventurous diners", develop China's ancient recipes, give people a new kind of Chinese food, and make young people willing to try and love to try.

Target Market 4: Get more customer share from existing customers. Loyal customers are willing to buy more products and services from our center. The consumption of loyal customers is two to four times that of leisure consumers, and their demand will further increase with the growth of loyal customers' age, economic income or their own business. Target Market 5: Reduce the cost of sales. New customer groups need a lot of money. For example, various advertisements and their public relations expenses. Customers are more and more familiar with the hotel's products or services, and the hotel is also very familiar with the special needs of customers, so the cost of relationship maintenance becomes very limited. We should provide the customer files to the marketing department for reasonable daily visits and communication.

Fourth, the marketing strategy:

1, product strategy

The dishes of our century-old shop are designed according to different famous cuisines in China, which are authentic and delicious. According to different cuisines, we

Divide different cuisines, design for different customer groups, divide the market into three grades: high, medium and low, tailor-made for customers with different economic abilities, and lay a foundation for customers with complete varieties, good taste, thoughtful service and distinctive feeling. And according to the different needs of customers, innovative dishes give people a feeling of innovative dishes.

2. Pricing strategy

There are many factors that affect our pricing, including pricing objectives, cost, market demand and competition. Our pricing goal is to occupy the market, and our unit product price is not lower than the variable cost, so we should set the lowest possible price. Using cost-oriented method to reduce profit rate and improve technical level can control costs and reduce prices well. Then design three grades of dishes, low-grade profit rate, medium-grade profit rate and high-grade profit rate. Arrange different prices through the adjustment of these three grades and customer demand. We will also know the quality and price of competitors' products in an appropriate way, and compare them to arrange our prices more accurately. More than 80% of us can have an advantage in quality and lower the price than our competitors, which is beneficial to us. Of course, we should also be wary that too low a price cut will violate the relevant laws and regulations of the government. Managers should seriously study relevant policies. And use discount pricing, psychological pricing, differential pricing and some preferential pricing to improve competitive advantage.

3. Promotion strategy

There are many competitors to create a restaurant model with the theme of retro appearance and modern elements. After being elected as an address with a large flow of good people, restaurant signs are of strategic significance in attracting customers. The goal of building the exterior is to make the signboard look brighter and higher, and to make the indoor architecture and decoration give people a kind and simple feeling, which is an ideal dining place. In short, it is to leave a deep impression, that is, a good impression.

Verb (abbreviation of verb) abstract

The above plan is feasible, and these strategies and tactics can help our century-old shop to gain a foothold in this catering market. The methods mentioned in the plan will make our restaurant more competitive, attract customers and improve its value. If the above measures can be implemented, and within the predetermined period, our brand will become louder and louder. Comprehensive analysis, it is estimated that the profit will be higher and higher. Because the sales situation of the catering industry is changeable, the current economic situation is very turbulent, and various factors will have a considerable impact on the catering industry. We regard this marketing plan as a war plan, and we will adjust ourselves in time with the changes of the environment and our own conditions.