First, an overview of the basic situation:

At the beginning, we focused on establishing an online campus flower shop, taking flower distribution as the market, taking into account the long-term market share of the website and the short-term rate of return on capital, taking seizing the market and satisfying personalized consumption as the theme, and taking flowers as the pilot to promote other products.

Second, achievements and experience:

So far, we have made some achievements, but it is not obvious. At the same time, we are losing some customers, because the price we set is not wide enough and the price is a bit high. Then, our publicity is not enough, the website we founded is not well-known enough, and the information in the station is not updated quickly enough, which leads to insufficient information attraction. Coupled with the tight time, lack of its own characteristics, lack of a certain atmosphere and feeling, resulting in the inability to grasp the needs of customers.

Re-understand the real needs of college students' friends, and in view of the special requirements of the current flower market for college students' friends, we designed a series of service products by ourselves, such as short message ordering flowers, attaching greeting cards, making phone calls, and set reasonable prices. At the same time, we also set up a forum to provide suggestions for different groups, which not only meets the actual needs of young students, but also meets the needs of consumers of different ages in society!

Three. Problems and lessons:

As our enterprise has just started planning, due to the tight time, the whole planning is inevitably lacking and needs to be enriched and improved. In terms of website design and production, we have great difficulties in website design because our team members don't know enough about this related knowledge.

Fourth, the development prospects:

First of all, I think the business scope of the flower company includes: flowers, potted flowers, dried flowers, craft silk flower, floral installations and wedding services. As a team, the most basic problem is operation. I have the following views on the operation of the group:

(1) marketing, business problems

Business is the core of the group, so we should be far-sighted. If you want customers to find it difficult to choose us, you should think more about customers, such as price and quality. We should explore customers through personal observation, such as a flower show being planned somewhere. These are our potential customers, and we need to take every order seriously. Finally, you can exchange resources with other flower companies and enjoy it.

(2) the marketing problem of the website

Constantly improve our website, improve the popularity of the website through the information provided by successful websites, and cooperate with the related activities of cooperative businesses to increase the credibility of the website. Enrich the content of the website, increase the promotion efforts and attract the attention of different groups. Let the website run in a short time and prepare for the future profit of the website.

(3) personnel training

We should constantly improve the level of floral art to meet the growing appreciation of consumers. We pay attention to learning and accumulating knowledge and skills, communicate with peers, and selectively participate in various short-term training studies according to our own economic situation in order to learn from each other's strengths. Innovation is mainly reflected in floral design, which is also the source for flower shops to establish service brands and create their own characteristics.