It is reported that the Tesla Center Store in Shijiazhuang (Tesla? Center) is the highest level, integrating sales, delivery, after-sales and maintenance, close to the functions of traditional 4S stores, similar to Jinqiao and Hongqiao stores in Shanghai.
The new store was put into trial operation on June 10, and will be officially opened on October 25th 10. Hebei International Automobile Park, located in the North Second Ring Road of Shijiazhuang, is a gathering area of 4S. Tesla's shop used to be Renault 4 S.
1. How weak is Tesla in Shijiazhuang?
This is really a bit surprising. Although Shijiazhuang is the capital city with a population of 1 1 10,000, it has always been a low-key existence. The outside world knows little about this and has not left much impression on the outside world.
Its business culture is naturally closed and conservative, like an island in the middle of Hebei Plain.
In terms of automobiles, Shijiazhuang sold 254,000 passenger cars in 20 19, accounting for 1.2% of the total number of passenger cars, ranking 16 in the country. The results are not bad. However, its sales of electric vehicles rank only 36th, which shows the low acceptance of new things here.
The four best-selling models in Shijiazhuang in September were LaVida, Santana, Bora and Sagitar.
As for Tesla, cars that are common in Beijing, Shanghai and Shenzhen are rare in Shijiazhuang. In September, the number of insured vehicles was only 1 1, ranking 35th in China. To make matters worse, there is one less than the same period last year, which is also the only two cities in Tesla's top 50 sales.
This can't be entirely attributed to. Tesla has only deployed one overcharge station in this provincial capital city at present.
In contrast, there are 2 in Jinan, 7 in Zhengzhou, 6 in Tianjin, 3 in Hefei, and even 2 in Shenyang in Northeast China and 2 in Xuzhou, a non-provincial capital. There are also nine coastal cities like Ningbo, which is not the capital city, while another northern capital city, Xi 'an, has 1 1 Tesla super charging station.
As for service centers or experience stores, it was zero before that.
"Within us, the level of Shijiazhuang should be B2, behind B 1 cities such as Dongguan and Nantong." A former Tesla employee recalled this.
In Tesla's territory, Shijiazhuang is a dispensable shadow. What are the consequences?
Does Che Jujun have no models? Yao, also from Shijiazhuang, joined a "Hebei Tesla Motorsports Association". Unexpectedly, I soon received a warm test drive invitation from Li and his party. It turns out that many people in the group are Tesla and ideal double car owners.
In September, Li will explode TMD at the user activity meeting, forming a hot event in the industry. Che Jujun wrote an article and threw it in the group. As a result, a bunch of riders were besieged and finally kicked out of the group.
It's hard for you to imagine that among the owners of brand A, they were criticized by a bunch of people for criticizing brand B.
Later, I learned that the boss of Tesla Hebei Group is an ideal agent in Shijiazhuang. You see, Tesla's organizations in second-and third-tier cities are so weak. What's the fight?
Therefore, Shijiazhuang delivered 65,438+065,438+00 vehicles in September, which was 65,438+00 times that of Tesla.
Why are you interested in Shijiazhuang?
Then why did Tesla suddenly become interested in Shijiazhuang, a "barren land"?
Because of sales. Elon? Musk plans to achieve sales of 500,000 vehicles by 2020.
In the first three quarters, China delivered 87,000 vehicles, accounting for 27% of global sales. In order to achieve the goal, the China market must deliver 6.5438+0.8 million vehicles per month in the fourth quarter, which is 50% higher than the current performance.
Where is the potential? Presumably Zhu Xiaotong's team also saw this table:
Che Jujun got the model according to the insurance number and China city classification. The distribution ratio of 3 and BBA three musketeers
Obviously, models? 3 is a serious partial student. 48.8% of its sales come from first-tier cities, and 37.3% of its sales come from 15 new first-tier cities. Only in the first-tier cities, it achieved 86. 1% sales. In second-tier cities, the share is only 9.7%.
On the other hand, BMW 3 Series achieved 26.8% sales in second-tier cities. Even if it sinks to the fourth-tier and below cities, it can still harvest the sales of 10. 1%; Tesla only has a symbolic sales volume of 1.8% here.
In reality, it is unrealistic to let more than 200,000 electric vehicles like Tesla directly enter the fourth-and fifth-tier cities. Then, the second and third lines became its main goal.
The proportion of BMW here is 40.9%, Mercedes-Benz is 42.4%, and Audi is 43%.
If Tesla can occupy the traditional market of second-and third-tier BBA, its sales will naturally increase exponentially.
Therefore, second-and third-tier cities such as Shijiazhuang, Taiyuan, Nantong, Shaoxing, Weifang, Langfang and Linyi have been included in Tesla's expansion in China. In the next month or two, they will welcome the experience center and service center and become a bunker for the sinking of Tesla channel.
Not only that, Tesla also has a big move in Shijiazhuang: V3 overcharge station!
According to a staff member of Shijiazhuang Store, there will be a V6 charging station with 16 piles in the underground garage of Shijiazhuang Vientiane City. At the same time, the city exhibition hall will be opened on the first floor of the mall.
NIO from Weilai? House happened to be in Vientiane City, and it was the first service center of new power in Shijiazhuang, which once caused a sensation.
On May 1 this year, Ideality opened a service center in Vientiane Tiancheng, not far away. In this way, within one kilometer of Fiona Fang, the channels of Weilai, Ideality and Tesla are densely distributed.
It seems to be an unspoken secret that those who get the second and third grades get the world.
Jeju tubercle
Shijiazhuang is the first liberated city in New China, and Tesla also hopes to break into the second and third tier markets in China and gain more sales by liberating Shijiazhuang.
According to people close to Tesla, the number of Tesla stores is expected to double next year, because its sales volume is also planned to double. A series of radical actions, in the process of systematic advancement.
This is probably why someone suddenly came out of Weibo today, isn't it, model? 3 will be reduced to 6.5438+0.99 million yuan. Although Tesla soon officially announced that it would sue bloggers as rumors, people who eat melons already know that a sharp price cut will become a model? 3 Inevitable fate.
Because it will enter the second and third tier cities in China.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.