Analysis of Coca-Cola Industry
1886 In May, Coca-Cola first appeared in Jacob's drugstore in Atlanta, Georgia, USA, with a history of 12 1 year. Coca-Cola Company is the largest beverage company in the world, and also the leader and pioneer in the soft drink sales market. Through the world's largest distribution system, it sells well in more than 200 countries and regions around the world, with daily consumption of 10 billion cups.
Pepsi Company "19 19" was born in new york, USA, and rose rapidly after World War II. By the end of 1940s, Pepsi had developed into a successful professional soft drink enterprise. By 1996, PepsiCo has formed eight major components: PepsiCo North America and PepsiCo International. Frito-Lay Daddy Company, Pepsi Food International Company, Pizza Hut Pizza World Company, Tyco Bell World Company, KFC Fried Chicken Company and Pepsi System World Company. Now, their business scope has expanded to 65,438+034 overseas countries. According to statistics, 3 billion people around the world have tasted Pepsi.
Coca-Cola
The largest soft drink company in the world. The company is headquartered in Atlanta, USA. 1989 has assets of $8,282.5 million and more than 20,000 employees. Coca-Cola Company 19 19 was established in Delaware, USA on September 5th. 1960 ranks among the largest 100 industrial companies in the United States; 1983 ranked 48th. From 1960 to 1983, the average annual growth rates of the company's sales, assets and net income were 12.2%,1/0.5% and 12.3% respectively.
Coca-Cola Company produces and sells concentrated soft drinks and fruit juices. Its product, Coca-Cola, is a beverage made of juice extracted from Coca-Cola and its leaves and fruits. As the main department of the company, the annual sales of soft drinks account for about 80% of the company's total sales. Soft drinks account for 88% of the company's total profits. Coca-Cola America is the largest seller of Coca-Cola Company. The food department of the company produces and sells frozen concentrated citrus and various fruit juices, lemon crystals, coffee and tea. The Liquor Department produces and sells various brands of liquor, mainly in the domestic market. It is the fourth largest producer and seller of alcohol in the United States. The company also produces plastic films and other consumer goods, such as deodorants and wet tissues.
Coca-Cola Company is a world-famous soda king. It sells more than 500 kinds of products all over the world, among which Coca-Cola, Diet Coca-Cola, Sprite and Fanta account for four of the five best-selling sodas in the world. Coca-Cola's advertisements are all over the world. The company attaches great importance to the international market, manufactures locally abroad and sells locally, making huge profits. 198 1 year, the company's sales abroad account for 62% of the company's total sales, and its sales activities are distributed in 145 countries and regions. In beverage and food, the company has eight subsidiaries abroad. There are 15 bottle factory companies abroad, and two subsidiaries in Delaware, Coca-Cola International Company and Coca-Cola Export Company, which participate in the export activities of Coca-Cola Company.
Coca-Cola established bottling plants in China, Tianjin and Shanghai as early as 1927, and returned to the China market in 198 1 with the reform and opening up of China, and successively established joint-venture bottling enterprises in Beijing, Dalian, Nanjing, Xi 'an, Wuhan, Hangzhou and Guangzhou, and in 1,
Carbonated drink Coca Cola Diet Coke Sprite Eye-catching Fanta
Still drink, a non-carbonated drink
Water, Snow Dew, Heaven and Earth, Water, Sen and Hua Yiquan.
Product name: Coca Cola
Product type: soda
Product information: [Coca Cola] was born in 1886. It is the number one carbonated beverage in the world and one of the most famous products in the world. With its cool and refreshing taste and free and energetic brand image, it is welcomed by consumers, especially young consumers. Nowadays, [Coca Cola] is not only a refreshing drink, but also a part of popular culture. In 2005, vanilla flavor [Coca-Cola] went on the market and was favored by consumers for its smooth and sweet taste. At present, it is available in some parts of the country.
Existing flavors: [Coca-Cola], vanilla flavor [Coca-Cola]
Sales city: the whole country
Product name: Diet Coca Cola
Product type: soda
Product information: Diet Coca Cola is the third largest soft drink in the world. The perfect combination of classic taste and almost zero calories makes Diet Coca-Cola deeply loved by healthy people. Lemon flavor [Diet Coca Cola] provides consumers with another low-calorie choice with its refreshing and pleasant taste.
Existing flavors: [Diet Coca-Cola], lemon flavor [Diet Coca-Cola]
Selling provinces and cities: the whole country
Product name: Sprite
Product type: soda
Product information: Sprite was born in 196 1 year and officially entered China in 1984. Sprite, as the leading brand of lemon-flavored carbonated drinks, sells well in 190 countries and ranks fourth in the world. Consumers love Sprite not only because of its clear and transparent taste and relaxed thirst quenching function, but also because of Sprite's free and frank brand attitude.
Existing flavors: [Sprite] lemon flavor, [Sprite] ice mint.
Sales city: the whole country
Product name: eye-catching
Product type: soda
Product information: [Eye-catching] is a China brand successfully developed by Coca-Cola Company, and it is also a model for Coca-Cola Company to implement localization strategy. [Eye-catching] brings you delicious and refreshing apple-flavored carbonated drinks, and fresh green apples make your eyes shine; Its refreshing apple flavor awakens your curiosity; Energetic and refreshed, it drives your pulse and stimulates your potential. [Eye-catching] allows you to break through the routine and drive friends around you to experience the fun of mining.
Existing flavors: apple flavor, grape flavor, orange flavor, watermelon flavor and peach flavor.
Sales city: the whole country
Product name: Fanta
Product type: soda
Product information: [Fanta] is the best-selling fruity soda in the world. Its name comes from the word "fantasy", which means "fun, fun". In 2005, [Fanta] established Fanta Laughter Garden, which brought a different life to the standard daily life and became a "source of happiness" in the eyes of consumers. [Fanta] Orange juice carbonated drinks bring you a different campus life, where you can find surprises all the time, and you can create unexpected happiness by yourself and bring it to your friends. [Fanta] Attractive colors and exciting fruit flavors free you from daily affairs and make your happy pulse faster. Come and enjoy a different taste of happiness!
Existing flavors: orange flavor, apple flavor, grape flavor and lime flavor.
Sales city: the whole country
Product name: Minute Maid
Product type: fruit juice beverage
Product information: Minute Maid, as an honorary product of Coca-Cola Company, is a world-class juice brand. At present, three kinds of fruit juice drinks rich in pulp fiber have been introduced:
"Fruit orange", "beautiful fruit" and "cool orange". All three kinds of drinks contain particularly soft sun pulp, with rich fruit aroma and mellow taste.
"Fruit orange" contains fragrant orange juice, and at the same time, the product contains vitamin C and fruit fiber, which brings you health from the inside out and makes your mouth like it and your body like it.
"Beautiful Fruit" is a mixed juice of grapefruit and orange, and it also contains real honey and rose fragrance, which contributes to the health and beauty of skin.
"Cool Orange" adds traditional and natural Siraitia grosvenorii, honeysuckle and chrysanthemum to delicious orange juice, bringing you a refreshing and cool taste. While enjoying the mellow and sweet orange juice, you can also refresh your mind, regain your balance and get the best care for yourself.
Existing flavors: "Fruit Orange", "Beautiful Fruit" and "Cool Orange"
Sales city: it can be used in most parts of the country.
Product Name: Healthy Workshop
Product type: herbal beverage
Product information: [Health Workshop] is a brand-new herbal beverage, which is jointly made by Coca-Cola Company and Hong Kong [Health Workshop] experts who are committed to promoting herbal medicine, and selects natural fruits. Flowers? Leaves? Roots, combined with the wisdom of China herbal medicine and advanced modern technology, extract herbal ingredients from nature to create a sweet and delicious brand-new herbal drink.
"Shuang source": triple cool, not afraid of getting angry. Bring the triple coolness of cool and selected herbs, moisten Siraitia grosvenorii and flower essence, sweep away troubles and make you feel comfortable. More unique "natural convergence" sweet formula, with Siraitia grosvenorii to bring out natural sweetness, will not feel too sweet.
"The source of beauty": sweet and ruddy. It contains Zizyphus jujuba. ) There are also red dates, which are sweet and ruddy and beautiful from the inside out.
Existing tastes: "cool source": herbal tea flavor, "beautiful source": jujube flavor.
Sales cities: Beijing, Chengdu, Chongqing, Dalian, Harbin, Kunming, Nanning, Qingdao, Shenyang, Taiyuan and Wuhan.
Product name: Queer
Product type: fruit juice beverage
Product information: Queer, 200 1, is the first fruit juice drink for children in China market. It is not only delicious, but also rich in vitamins and calcium, which helps children grow up healthily. In addition to the product itself, the frank and lovely Qoo cartoon image also makes children and mothers fondle it. In recent years, [Queer] has become one of the most popular beverage brands in China.
Existing flavors: orange flavor, apple flavor.
Sales city: it can be used in most parts of the country.
Product name: Nestle iced tea
Product type: tea beverage
Product information: Nestle iced tea is a product of "Global Beverage Partner Company" (BPW) jointly established by Coca-Cola Company and Nestle Company. Fresh and delicious lemon-flavored black tea drinks bring consumers a cool feeling!
Existing taste: lemon flavor
Sales City: Most cities in China.
Product name: Tea Research Studio
Product type: tea beverage
Product information: Tea research workshop made of selected green tea and various herbal essences is not only green tea, but also helpful for beauty and clearing fire, and there are four varieties for consumers with different needs to choose from.
Existing flavors: Qing Yan, Qingben, Huoqing and Light Fiber.
Sales cities: Some cities in China.
Product name: Shuisenhuo
Product type: pure drinking water
Product information: [Shuisenhuo], which went on the market on 200 1 August, is a pure drinking water. It comes in 8 packages, ranging from 350ml to18.9l. ..
Existing taste: pure water without seasoning.
Sales cities: Shanghai, Zhuhai, Dalian, Guangzhou, Hangzhou, Hefei, Nanjing, Xiamen, Xi 'an, Zhengzhou, Gansu, Guizhou, Hainan, Inner Mongolia, Jiangxi, Jilin, Ningxia, Qinghai, Tianjin and Xinjiang.
Product name: Tiandi
Product type: mineral water
Product information: 1996 The [Tiandi] bottled water listed is mineral water with minerals such as sodium, potassium and magnesium added. It comes in five packages, ranging from 550ml to18.9l. ..
Existing taste: pure water without seasoning.
Sales cities: Shanghai, Zhuhai, Beijing, Dalian, Harbin, Nanning, Qingdao, Shenyang, Taiyuan, Wuhan, Guangzhou, Hangzhou, Hefei,
Nanjing, Xiamen, Xi, Zhengzhou, Gansu, Guizhou, Hainan, Inner Mongolia, Jiangxi, Jilin, Ningxia and Tianjin.
Product name: ice dew
Product type: pure drinking water
Product information: [Ice Dew], launched at 20011,is a pure drinking water. It comes in four packages, ranging from 350ml to18.9l. ..
Existing taste: pure water without seasoning.
Sales cities: Beijing, Chengdu, Chongqing, Dalian, Harbin, Kunming, Nanning, Qingdao, Shenyang, Taiyuan and Wuhan.