Look at the renderings first.
Today, our tutorial is to make a cool geometric stacking poster with PS.
First, let's analyze this poster. The background is a simple gradient, and the whole poster is made up of geometric shapes, so the difficulty is very simple, and the emphasis is on the placement of geometric shapes and levels.
Ok, let's start our tutorial.
1. First, we create a new canvas of any size. Fill the canvas with gradient, any color. Drag the material into PS
2. Select the shape tool and create two new regular triangles (covering the position you want, and then we will crop the picture) in any color.
3. We click the mouse to select the figure layer, hold down the CTRL key and click the layer corresponding to the triangle on the left to confirm the selection, then CTRL+C, CTRL+V copy one layer, and copy the three layers on the right in the same way. Then we hide these two white triangles and the human layer. Put the previously copied layer in place.
4. Adjust the size and position, and add lines to the top two layers to increase the layering.
5. We found two previously hidden triangular layers, copied them, changed the color, changed the size, adjusted the position and order to decorate our whole poster.
6. Create a new layer Select the shape tool to create two new dark trapeziums, and select the straight line tool in the shape tool to create a new dark line segment, and adjust the order.
7. Create a new layer, select the shape tool, create a new triangle, fill it with transparency, and the 30-pixel stroke is white. Click OK, right-click the layer blending option, and select the stroke color, preferably dark and three pixels.
8. Continue to create new layer selection shape tools, and create more perfect circular layers with random colors to match the theme. Adjust the transparency, size and order appropriately.
9. Continue to create a new layer, click the brush, and select a soft-edged brush with a size of three pixels and a dark gray color. Select the pen tool, draw a line at will in the blank in the lower left corner, then right-click the stroke path, select the brush, and see the simulated pressure below. Click OK.
10. Finally, you can add your favorite text and LOGO according to your own preferences.
In fact, the colors, shapes, values and positions involved in the above tutorial can be changed at will. Mr. San here just gives you an idea, and you can be free and unconstrained style.
That's all about the PS series that Bian Xiao, a Deep Space Game, brought to you today. If you want more exciting information, come to the deep space game!
Creative poster design analyzes different poster styles, learns and draws lessons from their outstanding points, and enhances the aesthetic ability of posters! 0 1, Music-themed illustration poster design-This set of illustration posters by Korean designer Ye Jiyun is designed with music as the theme. Designers like to connect themselves with the world and describe that moment on drawing paper, which is the uniqueness of designers' unconstrained style.
02. Creative Font Poster Design-Swiss c2f Design Studio C2F is a Swiss visual communication design studio, which was founded in 2006 by CybuRichli and FabienneBurri. Its font poster works are designed in various styles, mostly with three-dimensional effect display.
03. Flower Poster Design-The poster of Spanish designer XavierEsclusaTrias is mainly composed of flowers and copywriting, which skillfully mixes plants and flowers with graphic design elements and words, which is retro and fashionable, reflecting a different aesthetic feeling.
04. Poster design of traditional culture and art This is a set of non-legacy handicraft exhibition posters with the theme of "Wen Gu". The size contrast of the copy is strong, which highlights the themes of "cloth", "bamboo" and "lacquer", partially enlarges the handicraft exhibits, shows the patterns and rich details, and is a set of traditional cultural poster design with strong characteristics.
05, creative graphic segmentation poster design-Molwerk This is a group of creative posters that use simple graphics and lines to segment elements. Contrast colors, such as red, black, red, blue, Rayna Sue and so on, are often used in color matching to attract users' attention and give people a comfortable feeling as a whole.
06, creative brain hole poster design-Molwerk This group of posters has a wide brain hole, mainly red and black, and each poster has a theme story scene. The first four posters are superimposed with simple red graphics to form the focus, and the overall visual impact is very strong.
07. Paper style poster design The use of paper texture makes the poster three-dimensional and unique, and the theme scene enhances the interest of the poster. This performance style is worth learning and using for reference.
08. Design of Bright Paper Style Poster The Bright Paper Style Poster is one of the three-dimensional posters. Stereo vision and paper thickness are the keys to the design of paper effect posters.
This group of paper posters uses a lot of bright colors to create an active atmosphere, which is outstanding in the use of colors.
9. Overlapping effect style The application of overlapping effect style in poster design can not only enhance the visual effect of posters, but also add mystery to typesetting through the overlapping of words and shapes or words, which can quickly attract people's attention and make people want to explore the mystery.
10, rectangular element poster design rectangular elements generally give people a solemn and rigorous feeling. The clever use of rectangular elements makes the overall poster design not boring. Combined with the contrast of typesetting, superposition and rotation, the poster adds a lot of liveliness.
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12. Illustration font poster design of famous scenic spots-Japanese designer SeeVisual This is a set of colorful illustration posters and font visual design posters with distinctive characteristics of famous Japanese scenic spots. The overall use of rich color matching, scenic posters full of artistic conception, concise and prominent copy, unique font design, worth savoring.
13, creative circular geometry constitutes poster design-designer PosterladThis is a group of creative poster designs composed of geometric figures. Designers give full play to the circular elements, handle and display them in many different ways, and the application of projection enhances the three-dimensional sense. Silhouettes and copywriting add a lot of color to the poster.
14. Poster design of retro fashion figures collage. This is a set of retro poster designs that are not short of fashion. It uses different geometric shapes and abstract graphics to mix and match portraits with low saturation, and uses a variety of rich colors to make the overall vision of the picture full of pleasure, interesting, concise and beautiful.
15, retro poster design-Danish designer MadsBerg's commercial poster has a unique style, like an older work, with the feeling of ancient elements and printed matter, forming a strong retro style. The designer's poster is characterized by transforming the classic poster art into a modern and eternal style.
16, collage poster design This is a set of creative collage poster design. The elements of this group of posters include graffiti, illustration, photography, vector graphics, collage elements and so on. Its manifestations are mostly geometric figures and irregular shapes.
17, WWF advocates the design of public welfare posters to protect animals. Figure 1 and Figure 2 are shown in the form of realistic illustrations, which can truly show objects and pay attention to details.
Posters in the back are mainly displayed in the form of graphic illustrations, which are simple, interesting and colorful, in contrast with the background, and effectively convey the concept of protecting animals.
18, illustration poster design-Dawidryski This set of illustration posters uses vector illustration combined with simple geometric figures to show bright and interesting scenes, which is full of creativity.
19, creative poster design-French designer MichaelSallit This is a group of creative poster designs that use a lot of lines to combine dots and faces. Its main feature is that designers express the outline of characters in the form of lines. Even if there are many lines, it will not make people feel confused, but the rhythm is orderly.
20. Creative poster design-Byelisavendramin This is a creative poster designed by a group of new generation designers. ElisaVendramin is an illustrator. When designing posters, she combined abstract concepts with rich color matching to form a perfect combination.
Graphic Creative Features of Graphic Advertising Design
Graphic creativity is one of the manifestations of graphic advertising, and it is the most eye-catching part. The following are the graphic creative features of graphic advertising design I shared. Let's have a look.
Creative Features of Graphic Design of Print Advertisement
1. novelty
Novelty is the expression of personalized advertising design. The novelty of graphic creativity not only refers to the novelty and strangeness of designers' creativity and ideas, but also refers to the novelty of expression methods. We should not only break through people's traditional thinking and cognitive habits, but also attract the audience through ingenious creativity and unique modeling, convey the design concept of advertising works to them, and satisfy the audience's psychology of seeking novelty and novelty.
Step 2 visualize
Image is the most basic requirement and feature of graphic creativity. As mentioned above, a beautiful advertising copy is far less visually impactful than an advertising picture. People can often understand the information that needs a long speech to explain clearly through a picture, especially creative advertising pictures, which can make the information transmission more clear, accurate, vivid and vivid, more convincing than written statements, and more arouse the audience's * * * and deep thinking.
Step 3 be simple
Although graphic creativity should attract the attention of the audience with its strong visual impact and instant shock, "strangeness, strangeness and strangeness" is not the goal pursued by designers, and its ultimate goal is to convey information quickly, accurately and clearly. Therefore, graphic creativity should be concise, vivid and easy to understand, and transform complicated information and profound themes into simple and easy-to-understand images.
4. Symbolism
The symbolism of graphic creativity means that the designer makes the audience experience the hidden theme and connotation through an image or a group of images, and uses the color of the graphic, the symbolic meaning of the graphic and its internal relationship with objective things to attract the audience's approval. The symbolic embodiment of graphic creativity is that it can widely express all kinds of general things and those abstract ideas and concepts.
Graphic creative expression of print advertising design
1. Isographic composition
Isomorphic graphics is the creative combination of two or more graphics to form a new graphic, but this process is not a simple addition of various elements in the original graphic, but a clever combination of various elements into a new image through a transcendence or mutation, which makes the audience feel "like but not happy" and "like but not happy", thus attracting their visual and psychological attention and guiding the audience to make more detailed observations. Designers also hope to bring visual pleasure and freshness to the audience through this new image, or experience a new concept. For example, the logo of McDonald's, a fast food brand with stores all over the world, is a yellow capital "M". The designer deformed the letter "M" and used the method of isomorphism to design "M" into two open golden Double Arch, symbolizing joy and exquisiteness. Simple and clear graphics make people unforgettable. As soon as people saw this sign, they knew it was McDonald's. However, it is not satisfied with this conventional isomorphic graphic expression. In a McDonald's poster design, the designer designed a creative picture with children's teeth as the performance object.
Under normal circumstances, children will change their teeth when they are seven or eight years old. Two lost front teeth will form a black gap, and the curve of gums and this black gap will form a deformed "M". Inspired by this phenomenon, designers created and processed artistically, and combined it with McDonald's logo, which not only made McDonald's logo have a brand-new performance, but also implied McDonald's food. Although teeth and McDonald's logo are two unrelated things, they are isomorphic in the tooth space through the creativity and design of designers, which is the concrete expression of isomorphic graphics in graphic creativity. For another example, AMD's posters also use the creative technique of isomorphic graphics. AMD is a company that specializes in designing and manufacturing information processors for computer, communication and electronics industries, so its advertisements should reflect the characteristics of fast and strong information processing ability of its products. Based on this idea, the designer designed a work: at first glance, there are five kittens sitting on the floor in a plane space, but after careful observation, one of them is a little tiger. This arrangement broke the original sense of order in the picture, which led to people's thinking. It turns out that the tiger is AMD. Compared with the four kittens, it highlights the characteristics of the little tiger, which is also the characteristics of AMD brand. As can be seen from the above cases, isomorphic graphics attract the attention and curiosity of the audience in the form of "old elements+new combinations", so that the audience can obtain relevant information and understand the designer's creative intention, thus achieving the design purpose of print advertisements.
2. Repeat * * *
Repetition refers to the repeated use of a graphic in graphic design, so that the picture presents a continuous graphic relationship and dynamic effect, achieving visual impact and picture effect that a graphic does not have. * * * refers to the use of certain parts or contours between shapes, which are interdependent and mutually beneficial, and integrate multiple graphics into an inseparable whole in an extremely close way. Simply put, repetition is multiple numbers, and * * * is a number. Designers show their creativity and design intention through the comparison and combination of multiple graphics and one graphic. For example, in the United States, a print advertisement about "No Smoking" used repeated expressions. The main body of the picture is an ordinary face, but he has four mouths, and these four mouths represent different people, from top to bottom, including old people, children, women and men. The bottom male has a cigarette in his mouth, and the burning cigarette floats up and enters the mouths of the other three groups. The theme of this non-smoking advertisement is that the consequences of a person smoking will not only endanger his own health, but also endanger the people around him, and soon more people will inhale "second-hand smoke". In this poster advertisement, four mouths are repeated, and they use a facial contour, which is * * * health. A smoking mouth is aimed at different people, realizing the organic combination of repetition and health. Another example is the logo designed by the famous Hong Kong designer Chen Youjian for his studio. Its creativity comes from the traditional auspicious pattern "Sixi Doll" in China. At first glance, there are two doll heads and four legs in the picture, but if you look closely, you will find that from different angles, each doll head corresponds to two body postures, namely, sitting posture and crawling posture, that is to say, there are actually four dolls and eight legs in the picture, and each doll head and each leg is *.
3. Different shadow graphics
Different shadow graphics refer to the shadow graphics formed by the designer placing the original graphics under the light source. Although "shadow" is a natural phenomenon in daily life, it has been given a new form of expression through the expansion of the creator's thinking and careful design, which makes it have independent value and significance. As the name implies, "different shadows" are different shadows. It is the designer who turns the original shadow of the object into another projection shape with the help of artistic treatment, which makes the original plain picture have unimaginable visual impact, thus making the design theme more vivid and profound. In print advertising design, there are two different forms of shadow graphics. First, the shadow in the picture is similar to the actual thing. For example, the advertising poster "Strange Shadow" by the famous Japanese graphic design master Fukuda is the representative of this kind of creative graphics. In the picture, the shadow on the ground is consistent with the shape of the task as a whole, but from the details, the angles of the characters and shadows are different, so the shadows in the works are different from those in life. Another kind of shadow figure is that the shadow in the picture is not similar to the actual thing, or even completely divorced from the prototype of the thing. As can be seen from the above cases, different shadow graphics are very suitable for expressing the internal relations, or contradictory relations, or virtual and real relations, or causal relations between things. No matter what kind of relationship, it emphasizes and highlights the design intention, leaving a broad imagination space for the viewer.
4. Contradictory graphics
Contradictory graphics means that graphic designers recombine objects existing in different spaces according to the principles of optical illusion and perspective, so as to combine two-dimensional and three-dimensional spaces, break the boundary between subjective and objective, and then make viewers have optical illusion and guide them to experience the designer's creative intention in the seemingly absurd and abnormal visual world. For example, escher, a famous Dutch graphic designer, designed a poster for a book with contradictory graphics. The main body of the picture is only a book, but the designer uses the principle of optical illusion to bring different visual feelings to the viewer: from left to right, a book is placed obliquely on the desktop, and the audience can clearly see the cover and spine of the book, which belongs to the display of two-dimensional space; From right to left, the book is upside down, and the original cover has become the back cover, which is also a two-dimensional display. However, if the two perspectives are combined, the audience will not know whether it is a two-dimensional space or a three-dimensional space, but only feel that the two books are in the same two-dimensional space and have their own independent three-dimensional performance. From this work, we can see that designers can show their creativity through contradictory graphics, which will give more display space for graphics, bring unexpected visual feelings and brand-new visual feelings to the audience, and impress them with the designer's creativity.