Implementation conditions of FD mode
1, must have a good brand image and market visibility, so that a group of retailers can willingly follow suit and form an "alliance" advantage;
2, the product line must be rich, that is, it needs long-term planning and research and development. China has a vast territory, and its rich product lines can meet the local "trend" to the greatest extent, ensuring market stability;
The most important point is the quantity of shipment. The FD model must take the huge market volume as the core guarantee. If you can't do this, FD mode will lose its advantage.
4. Have a good fighting team. These four basic conditions complement each other and are indispensable. Only with these conditions can we provide corresponding "guarantees" for all links and ensure the loyalty of channels.
Extended data
Sales channel is one of the most important assets of an enterprise, and it is also the most changeable asset. The path taken by enterprises in the process of transferring products to consumers. This path includes sales organizations, agents, distributors and retail stores set up by enterprises themselves. For products, it is not to add value to the product itself, but to increase the added value of the product through services.
For enterprises, sales channels play the role of logistics, capital flow, information flow and business flow, and complete tasks that manufacturers are difficult to complete. Enterprises with different industries, different products, different scales and different stages of development have different forms of sales channels, and most sales channels go through these two links from dealers to retail stores.
In order to meet the needs of retail stores and maximize their own profits, few dealers only represent one product, but have their own product portfolio.
Baidu encyclopedia-channel sales
Baidu encyclopedia -FD mode