When domestic consumers mention luxury cars, the most recognized ones are China Trident: Mercedes-Benz BMW and Audi. These three luxury car brands are not only luxury car brands in China, but also have high popularity and recognition in the global automobile market. According to the previous big data, the global sales volume of Mercedes-Benz brand was 23 10 and 185, which was a record for the eighth consecutive year and became the best-selling luxury car brand in the world for the third consecutive year. BMW sold 2.49 million vehicles worldwide, including 6.5438+0.6 million motorcycles and 360,000 MINI cars. Audi's global sales decreased by 3.5% to 6.5438+0.86.5438+0.0000 vehicles. The sales of the three luxury brands in China contributed almost 70% of the sales in the Asia-Pacific region.
Advantages of each brand:
The design of Mercedes-Benz may not give you too many amazing feelings, but you will know what is a sense of grade and luxury when you open the door and enter the car. Moreover, the interior design is quite in place in terms of details, especially the feeling of riding in the back seat. It is definitely more comfortable and refreshing than BMW Audi, because Mercedes-Benz feels more attentive than driving.
The logo of BMW is a circle consisting of four squares of blue sky and white clouds. BMW is famous all over the world for its super driving sense. The 50:50 body proportion standard is also not available in many luxury cars. This is unique to BMW. The most important thing to drive a BMW is to have super driving confidence, and the appearance feels that BMW is a mature beauty.
In recent years, Audi has begun to build a calm and low-key character. In addition, Audi's biggest product technical label is high technology content, especially in headlights. As the most famous lamp factory in the world, Audi has led the world trend in headlights, and has gradually become an industry phenomenon, which has been imitated by major brands.