After "Jin Jiu", the global sales crown of "Silver 10" electric vehicle is still Tesla model? 3, * * * sold 22,755 cars, but one car bit the model with a small gap of about 2,000 cars. 3. Is that Wuling? Hong Guang Mini? EV, the total sales volume is 2063 1 vehicle.
According to official data, the sales volume of this scooter exceeded 30,000 units in the last month of 165438+ 10, which means that the first one is likely to beat the Tesla model? 3 of the electric car.
Wuling Hong Guang MINI? EV is A00 pure electric vehicle, which was just listed in July this year. Its sudden popularity is not accidental, but an outbreak of rigid demand in the micro-electric vehicle market.
While the new car-making enterprises headed by Tesla push the high-end electric vehicle market to a new height, the relatively neglected micro-electric vehicle market is also quietly brewing a big bull market.
Wuling Hong Guang MINI? EV became an instant hit, which indicates that the micro-electric vehicle market has matured and entered the harvest period, and the era of micro-electric vehicles is unstoppable.
Wuling Hong Guang MINI? EV？
Never has an electric car posed such a big threat to Tesla Model? 3 status, although this is a price lower than the model? The fraction of "scooter".
Wuling Hong Guang MINI, which was listed at Chengdu Auto Show on July 24th this year? EV became an explosion as soon as it went on the market. It is said that more than 30,000 orders were won in the pre-sale stage, and more than 7,000 vehicles were sold in just 7 days.
According to the data released by the Federation, in September this year, Hong Guang MINI? EV sales in China reached 14495, while Tesla models? 3 is 1 1329 vehicle; 10 months, the gap between the two is further widened, Hong Guang MINI? EV*** sold 2063 1 vehicle, while Tesla model? 3 is 12 143 vehicle.
Just a few days ago, Wuling Automobile officially announced that Hong Guang MINI? EV？ 165438+ 10 achieved another success in monthly sales, with a monthly sales volume of 33,094 vehicles, making it the only vehicle in the domestic new energy market with a monthly sales volume exceeding 30,000 this year.
The hottest electric car in China changed hands from now on.
Tesla model, which one easily won the first prize because of domestic production? 3. Author Hong Guang Minnie? exceed
In the global electric vehicle market, Tesla models? You can't keep your crown and throne.
10 month, Tesla model? 3 Wuling Hong Guang Mini has a global sales volume of 22,755 vehicles? EV is 2063 1, and the difference between them is only 2 124. 1 1 Tesla model? 3' s global sales have not yet been released, but with its performance in the past few months, the high probability will not exceed 30 thousand. Hong Guang Mini, so to speak? EV is a shoo-in
Wuling automobile, which shouted the slogan "Wuling must build for people's needs", also responded quickly, increasing the output of this car from 25,000 vehicles/month to 30,000 vehicles/month and 33,000 vehicles/month in1month and February to meet the market supply.
Hong Guang Mini? The popularity of EV has not only restored the confidence of SAIC-GM-Wuling, whose sales volume has been fluctuating and declining in the previous two years, but also benefited a series of companies in the upstream supply industry chain. Many companies, such as Sara, Yilida, Wanan Technology and Chuanhuan Technology, have indicated that they have received new orders.
According to Cailian, Sara is building a new production line to supply Hong Guang MINI? EV； Yilida plans to deploy a production line to support this model; At present, the number of vacuum brake hoses provided by Chuanhuan Technology to Wuling Hong Guang has risen to 40,000/month; Wan 'an Technology also said it won the Hong Guang MINI? A new order forever.
Hong Guang Mini? Why is it red?
Wuling Hong Guang MINI? It is no accident that Once became a hit.
Do you still remember the brilliant achievements of Hong Guang, a generation of wonder car Wuling? Wuling Hong Guang MINI? EV is replicating the success of Wuling Hong Guang. It must be said that SAIC-GM-Wuling is "quick, accurate and ruthless" in capturing business opportunities.
Let's take a look at how Wuling Hong Guang got on fire at first.
On June 5438+1October 65438+April, 2009, the policy of automobile going to the countryside was formally implemented. The government gave farmers a one-time financial subsidy to scrap three-wheeled vehicles and low-speed trucks for light trucks, and bought minibuses with displacement less than 1.3 liters, which prompted the rural market to usher in a wave of three-wheeled and four-wheeled vehicles, and Wuling Hong Guang, whose price was close to the people, became the best successor of three-wheeled vehicles.
Thanks to this favorable policy, the annual sales of SAIC-GM-Wuling once flew from 600,000 to 2 million.
Wuling Hong Guang MINI? EV became an instant hit because it has the same time, place and people as Wuling Hong Guang.
Since the beginning of this year, the central and local governments have introduced many policies to stimulate the consumption of new energy vehicles, including subsidies and restrictions on direct green licenses for regional pure electric vehicles. It provides fertile soil for the development of new energy vehicles. However, due to the small scale, unlimited and good economy, the rigid demand of the market began to brew and precipitate, which ushered in a good opportunity for development. This is "time".
Hong Guang Mini? After EV entered the market, SAIC-GM-Wuling copied the old road of Wuling Hong Guang, deepened the sinking market, and launched an offensive against quasi-consumer groups in the third, fourth and fifth tier cities. This regional strategy of sinking the market is one of the factors contributing to the success of this scooter, which is "favorable location".
"In Liuzhou, this car sells very well, and there are mainstream markets for low-speed cars in the past, such as near Xuzhou, southern Shandong and southern Hebei. Yu Yang, a partner of Bailing Research, said.
After accurately locating the target area, Wuling Hong Guang MINI? Eve's next job is to grab people's hearts. At this point, the car's own conditions have a fatal attraction to the target audience.
First of all, Wuling Hong Guang MINI? The target consumer group of EV is highly sensitive to the price. The official guide price of this car is 288-38,800 yuan, which is almost the lowest among all micro electric vehicles. The price range overlaps with low-speed electric vehicles, and the product strength and safety are obviously higher than those of low-speed electric vehicles, which can achieve dimension reduction competition.
Secondly, this car is petite, with a body size of 2917 *1493 *1621mm, a wheelbase of 1940mm, and a cruising range of 120 km.
Unlimited, low-cost and practical, these characteristics are combined together, just like Wuling Hong Guang, which quickly captured a large number of people's hearts and was regarded as "harmony between people".
So, Wuling Hong Guang MINI? It is inevitable that ev will become popular.
The era of micro-electric vehicles officially kicked off?
Wuling Hong Guang MINI? The hot sale of EV marks the outbreak of micro-electric vehicle market. The protagonist aura of the new energy vehicle market no longer only revolves around the mid-to high-end models of joint venture brands such as Tesla, Weilai and BBA, but also appears at the top of micro electric vehicles.
At present, there is a great demand for low-speed electric vehicles in many areas of China, but the safety of low-speed electric vehicles is poor. According to statistics, at least 40,000 traffic accidents come from low-speed electric vehicles every year. To this end, a number of ministries and commissions jointly issued the Notice on Strengthening the Management of Low-speed Electric Vehicles to encourage the elimination of unqualified low-speed electric vehicles that seriously affect road traffic safety through replacement, repurchase and scrapping.
In addition, the economic fluctuations after the epidemic have made people tighten their consumption expectations. Consumers who originally planned to buy a car of 6.5438+10,000 yuan may buy an electric car of about 50,000 yuan instead. In addition, during the epidemic prevention and control period, micro-electric vehicles became the first choice for ordinary people to travel short distances, which brought new market opportunities to micro-electric vehicles.
The era of a micro electric vehicle has officially arrived.
What is worth exploring is how big is this market?
The Report on the Present Situation and Future Forecast of Micro-electric Vehicle Industry in China (version 20 18) issued by Limu Information Consulting predicted that the number of micro-electric vehicles would reach 6 million by 2020. More than 5 million new energy vehicles; The price of each micro electric vehicle is between 20,000 yuan and 50,000 yuan. Based on this, it can be predicted that the "cake" of the micro-electric vehicle market will reach 1000 billion in 2020.
Yang Wei believes that "it is possible to have a market space of 300,000-400,000 vehicles a year, and the dividend period will last for some time".
With the gradual elimination of low-speed electric vehicles, the market explosion of micro-electric vehicles will continue for a long time, and the annual sales volume is expected to reach 500,000.
500,000 vehicles, 1000 billion market, this is not a small cake, and it can't be monopolized by Wuling, which is bound to attract more OEMs to enter the market. Although Wuling Hong Guang MINI? EV hasn't met its opponent yet, but after next year, some car companies may learn from SAIC-GM-Wuling's style of play, and it is not ruled out that they will meet strong opponents.
In fact, there are many MINI electric vehicles on the market at present, except Wuling Hong Guang mini? EV, as well as Euler black cat and Chery eQ 1. Even Brilliance Auto, which was recently ruled bankrupt and reorganized by the court, has built a mini electric car (Brilliance Nippon brand) with Nippon.
It is worth reminding that the outbreak of the micro-electric vehicle market does not mean that all micro-electric vehicles can be profitable, and the consequences of rushing into it may be chicken feathers everywhere. The main engine factory that is eager to move should be vigilant.
30,000-50,000 yuan mini electric car has a low profit. How to achieve profitability and healthy and sustainable development is a challenge for these car companies.
Under this goal, the main engine factory should do at least three things: first, do a good job in quality control; Second, incite the private consumer market; Third, realize large-scale production and control the cost within a certain range.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.