Based on the Tik Tok platform, there are some problems in the short video communication of Yili tourism, such as repetition of short video content and lack of depth.

1, short video content repetition: Many short videos of Ili tourism are very similar, and some of them are even shot directly from the same scenic spot, which lacks innovation and personalization, resulting in the audience's interest gradually decreasing.

2. Lack of depth in short videos: Some short videos of Yili tourism simply show the scenery, lacking in-depth excavation and introduction of scenic spots, which can not meet the audience's needs for a deeper understanding of Yili tourism culture.