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Zhuhai state-owned assets invested 2 billion in FF. Can Jia Yueting make a turnaround through FF?
According to media reports, Jia Yueting's Faraday Automobile (FF) will be listed soon, and Geely, the leader of our domestic automobile, will also invest tens of millions of dollars in Faraday to help FF build a production line. After the news broke, both Geely and FF remained silent and made no statement. However, this is only an appetizer, and then came a bigger news, that is, Zhuhai's state-owned assets also began to invest in FF, and this time the investment amount reached 2 billion. The news of FF is not strong these days, and the investors involved are also heavyweight. Seeing this, we can't help wondering, is Jia Yueting going to make a comeback this time? Jia Yueting left the United States after the LeTV incident and was once judged as a renegade. Domestic evaluation of Jia Yueting is basically one-sided, so what about his current FF car? Things need to start from the beginning.

In May 2020, Jia Yueting saved his tens of billions of dollars in LeTV through bankruptcy reorganization in the United States, so Jia Yueting in the United States has no debt, so he is not a deadbeat in the United States, and Jia Yueting is very comfortable, but the life of these domestic investors and suppliers who are entangled with LeTV is not so good. The history of blood and tears can really write a book.

Let's take a look at the current situation of FF. Compared with Weilai and Tucki, FF was born in the same era, but FF has never been mass-produced, so it is a pity that it missed the first year of this wave of new energy vehicles last year. Seeing the scenery of Wei Lai and Tucki in China, FF is also heartbroken now, focusing on China, which is why Geely and Zhuhai state-owned assets participated in this round of financing.

In this way, Jia Yueting may have a turn for the better, but personally, it may be a bit difficult for FF to seize the China market, because FF's positioning is too high. At the press conference of 20 17, Jia Yueting released the production car FF9 1, which looks very powerful. It seems that Tesla can be defeated in battery life and technology, and the price is as high as 2 million. I really don't know who gave Jia Yueting courage. Tesla, which is now a little famous and prestigious in China, has to adopt a marketing strategy of crazy price reduction. Even if your new car in Jia Yueting has a lot of black technology, it will always be a latecomer, nobody, not so high.

Now is a good year for the development of new energy vehicles in China. I think Jia Yueting's ambition will kill him. Besides, the investment of 2 billion Zhuhai state-owned assets plus several hundred million Geely is really not enough. Personally, I think Zhuhai's state-owned assets are more likely to turn over this time, and Jia Yueting will not turn over.