1, understand the positioning and purpose of the enterprise, and the actual situation of the enterprise itself, such as scale, advantages, mode, product characteristics, etc.
2, to understand the needs of consumers, whether the company's own products can meet the needs of consumers, can find a breakthrough point. In addition, we need to know the situation of consumers, such as gender, age, income, how to obtain network information in general, and which platforms are active.
3, understand the situation of the industry and competitors, mainly the development trend of the industry, understand the context of industry development, understand the situation of competitors, advantages and disadvantages, so as to help find out their own advantages and create differentiation.
4, understand and learn from the same industry and cross-industry enterprises that have done well in online marketing, and improve and innovate according to their own situation.
5. Plan operation and choose a good platform. Knowing ourselves and knowing ourselves, based on the understanding of the industry, ourselves and consumers, requires effective analysis, planning and operation, informationization of demand and selling points, and forms various forms such as words, pictures, videos and audio. At the same time, we need to choose a good platform, that is, a platform with high accuracy, or we can build our own official publicity channels.
6, do a good job of division of labor, put it in place, do a good job in assessment and rewards and punishments, and carry out online marketing work in an orderly manner.