He is a shareholder of several media companies in Shandong. Shi Xiaohong is the legal representative of Shandong Shengteng Culture Media Co., Ltd., Shandong Caiyi Film Media Co., Ltd. and Taian Legend Advertising Culture Communication Co., Ltd., and is a shareholder of Shandong Shengteng Culture Media Co., Ltd., Shandong Caiyi Film Media Co., Ltd. and Qingdao Rong Tai Huitong Asset Management Co., Ltd.