From the convenience of shopping, the emphasis on product display is visual convenience and convenient for consumers to take. For example, the best selling height of robes is 120 cm to 160 cm, and the best visual height is 10 cm in the head-up situation. The horizontal viewing angle of the product is 30 degrees, and the vertical viewing angle is 45 degrees.
Shop design should pay attention to several key management skills, that is, how to let customers enter the store, how to let customers walk into the store, how to let customers stay in front of the goods, and how to let customers buy. Generally speaking, the psychology and behavior of customers who shop in the store can basically be summarized as the following order: entering the store \ entering the store \ staying \ examining and associating \ touching \ buying \ satisfying the above shopping psychology and behavior of customers in the store. When designing a store, at least four questions should be seriously considered. (1) How to get customers into the store Any retail format starts with inviting customers into the store, so how to make customers easily shop in the store has become the first problem to be considered in the store design. The image of a supermarket in the eyes of customers depends on the following factors: 1, the geographical location of the supermarket and the traffic conditions of the accessories. 2. The size and location of the parking lot. 3. The color, logo and lighting of the store. 4. Location, access and accessibility of the entrance. 5. The store is transparent. 6. Layout and display of import and export commodities. 7. Cleaning and rectification of the main entrance. (2) How to get customers into the store How to get customers into the store is actually a question of how to configure the goods in the store, that is, the layout of the goods. Commodity layout should achieve three purposes: first, let customers walk naturally in the store and take the route expected by the store, which is the so-called passenger flow route control; The second is to let customers know the location of the goods in the store, which is convenient for purchase; The third is to make customers feel satisfied after shopping and willing to patronize again. The realization of the above three purposes depends on the following technical applications: 1, the design of passenger flow route. 2. The design of the channel, especially the design of the main channel. 3. The setting of magnet points in the store. 4, the classification of goods, both repeated purchases of goods, impulse purchases of goods, and joint purchases of goods in the store. 5. Popular advertisements. (3) How to make customers stay in front of the goods, how to make the goods in the supermarket attract customers, how to make the mobile customers stop, take the goods away and enjoy them and put them in the shopping cart, which are the tasks that businesses must strive to explore. This includes: 1, what is the product on display (can it attract customers). 2, the location of the goods display. 3, the form of commodity display. 4, the number of goods displayed and the display surface. 5. The color of the goods. 6. Lighting and popular advertising. (4) The principle of how to make customers buy displayed goods is to facilitate customers to see, choose, take and buy. According to customers' purchasing psychology, it is a necessary stage for customers to get in touch with goods before making a purchase decision. Therefore, this requires merchants to pay attention to the display and performance of goods, but also to consider the form of commodity display and develop display equipment that conforms to the physical movement of customers. In addition, in order to attract customers to buy, we must also consider the following issues: 1, repeated purchase, and the placement of joint goods. 2. The display position and form of new products and products on sale. 3. Show and taste the goods. 4. Show it in the form of life proposal. In short, for supermarket enterprises, it will be a long-term and sustained effort to develop the management technology of stores. This is because the market environment is constantly changing, and consumers' buying behavior is also constantly changing. Only by adapting to this change can enterprises maintain and develop.