The development prospect of advertising design specialty is incompatible with the vigorous development of advertising industry, which is the lack of professional advertising talents. There are no fewer than 200,000 advertising employees in China, but less than 20 of them have really received higher vocational education and systematic training, and many advertising employees "give up halfway". Of course, this does not mean that people with non-professional backgrounds will not do well in advertising, but on the whole, the advertising production teams seem to be uneven, and most of them are not very tall. To catch up with the advanced level in the world, China's advertising must fundamentally improve the quality of the advertising team, and selecting outstanding talents from higher education graduates is the most fundamental way to improve the quality of the advertising team. Judging from the distribution of the graduates majoring in advertising in the School of Journalism of China Renmin University in recent three or four years, the graduates majoring in advertising design are far from meeting the needs of employers because of their few personnel and high quality, and the distribution is very optimistic, even surpassing other popular majors.

1, social demand

Under the condition of modern market economy, enterprises and their products pay more and more attention to image packaging. Advertising design is an important position in any enterprise and company, and excellent designers will contribute to the company's image and market development. More and more enterprises realize that it is not enough to have good products, but also need excellent advertisements to improve their popularity and produce better economic benefits. Good advertisements must be done by good designers. Therefore, there is a great demand for advertising art design talents in modern society, and the demand is increasing linearly year by year. The prospect of advertising design is very bright.

2. Employment channels

Advertising companies, TV stations, film and television advertising production companies, all kinds of enterprise planning departments, propaganda departments, magazines, children's palaces and other schools, public relations companies, e-commerce beauty media operation departments, network companies, wedding companies.

Step 3: Main course

Modeling basis: sketch, color and composition design;

Professional foundation: graphic creativity and training, photography, advertising design software (photoshop, Illustrator, coreldraw, Flash);

Professional theory: design introduction, design history;

Core courses: logo design, graphic design, graphic advertising design, film and television advertising design, advertising media and planning, packaging design, photography, corporate image design;

Practical courses: landscape painting, professional investigation, graduation design, internship, etc.