At present, the price of gold is rising all the way, and the price of gold jewelry in Huizhou supermarkets is also rising. When the reporter visited the major gold banks, he found that although the price of gold is high, this year is the year of double spring, and there are many celebrations. Many newcomers have entered the wedding hall, and the demand for gold ornaments is strong. Therefore, the impact of the price increase of gold ornaments on the purchasing power of the market is not very prominent.
The price of gold is high and the market is prosperous.
Recently, the reporter learned in some gold jewelry stores that the price of gold in our city has been on the rise recently due to the rising price of gold at home and abroad. Although there was a slight drop in the first two days, the price of thousands of gold like Chow Tai Fook reached 235 yuan per gram that day, while the price of gold ornaments of different brands in most shopping malls in Huizhou was around 188 to 198 yuan the next day, and the price of thousands of gold was above 200 yuan.
According to the sales staff of the gold jewelry store, although the price of gold is on the rise, the enthusiasm of Huizhou people to buy gold has not been greatly affected. In addition to consumers' psychology of "buying up and not buying down", there is another important reason that this year is the wedding year, and the market demand for gold and silver jewelry is relatively large. Gold ornaments, as wedding consumer goods in traditional weddings, are the necessities of the couple. Mr. Su is going to get married this year. He said that in addition to buying a diamond ring, he also planned to buy a dragon and phoenix bracelet. Last time he saw his friend get married, he wore a very beautiful dragon and phoenix bracelet.
Diversification of jewelry consumption.
In recent years, although various kinds of ornaments have emerged in an endless stream, according to industry sources, from the consumption ratio of platinum, gold, diamond ornaments, jadeite and other ornaments in the market, gold consumption accounts for the largest proportion.
Since the 1990s, with the improvement of people's living standards, diamonds have gradually entered people's lives. However, due to their scarcity, the price is quite expensive. The biggest consumers are newlyweds who are ready to get married. A pair of wedding diamond rings can represent two people's "everlasting" feelings. The main body of platinum consumption is the self-wear of young men and women. However, the price of platinum is higher than that of gold, but the proportion of high-wage people in Huizhou is not particularly large at present, so the market capacity is still not as large as that of gold.
Jade, as an ornament and a collection, has the characteristics of China traditional culture and has entered the homes of ordinary people in recent years. Nan Baoyu's salesman told reporters that because wearing jade jewelry generally has no distinction between age and sex, and according to the traditional point of view, it has the meaning of wealth and good luck, and the consumer groups are also relatively wide. Especially after the recent rise in the price of gold, many consumers who want to buy precious jewelry began to turn their attention to jade. However, many citizens said that jade appraisal needs certain professional knowledge, and its value performance is not as obvious as that of gold. Jade consumption is still at a low price, and the acceptance of high-grade jade has yet to be tapped.
In terms of gold consumption, Huizhou people have shown good spending power. On the one hand, Huizhou people are influenced by the traditional consumption concept for many years, and many citizens think that gold can preserve its value, especially the rising price of gold, which makes more and more citizens more optimistic about gold consumption; On the other hand, many citizens think that gold symbolizes auspiciousness, which will bring you wealth and even ward off evil spirits, and it is more convenient to circulate than other ornaments. Children like to give gold at the full moon, old people to give gold, and Chinese New Year to give gold. At the same time, at present, there are more and more styles of gold ornaments, and the craftsmanship is becoming more and more exquisite, which is no longer "vulgar" and has won the favor of many people.