1. Online communication: During the epidemic period, the offline marketing model was impacted, and online marketing promotion is a feasible way. You can choose to expose on various online platforms to enhance brand awareness;
2. Focus on customers: after the epidemic, the brand marketing budget may be cut, and it is necessary to focus on accurate customer groups, accurately expose high-quality content to attract consumers, and revitalize private domain traffic.
3. Optimize delivery: increase brand exposure. Facing the cautious choice of traditional marketing, we can choose the creative direction and media channels to make appropriate adjustments;
4. Promotion bottom line: In a special period, we should not regard the epidemic as marketing opportunities, and bind the epidemic marketing in the name of public welfare, and should establish a positive brand image to attract consumers;
5. moderate marketing: don't ignore the overall situation because of short-term interests. Excessive marketing is easy to arouse consumers' disgust, and putting the cart before the horse will make enterprises fall into greater difficulties;
6. offline drainage: online promotion offline drainage is an efficient brand promotion method. The epidemic has led to online promotion, but after the epidemic, marketing activities will inevitably return to offline again.