An epidemic has disrupted the pace of many enterprises, making it more difficult for enterprises with fierce competition. After the epidemic, some enterprises disappeared, and those enterprises that survived in the cracks also faced marketing difficulties. Under the epidemic situation, how should corporate brands be marketed and promoted?

1. Online communication: During the epidemic period, the offline marketing model was impacted, and online marketing promotion is a feasible way. You can choose to expose on various online platforms to enhance brand awareness;

2. Focus on customers: after the epidemic, the brand marketing budget may be cut, and it is necessary to focus on accurate customer groups, accurately expose high-quality content to attract consumers, and revitalize private domain traffic.

3. Optimize delivery: increase brand exposure. Facing the cautious choice of traditional marketing, we can choose the creative direction and media channels to make appropriate adjustments;

4. Promotion bottom line: In a special period, we should not regard the epidemic as marketing opportunities, and bind the epidemic marketing in the name of public welfare, and should establish a positive brand image to attract consumers;

5. moderate marketing: don't ignore the overall situation because of short-term interests. Excessive marketing is easy to arouse consumers' disgust, and putting the cart before the horse will make enterprises fall into greater difficulties;

6. offline drainage: online promotion offline drainage is an efficient brand promotion method. The epidemic has led to online promotion, but after the epidemic, marketing activities will inevitably return to offline again.