Tianchao Shangpin official introduction: Tianchao Shangpin expensive liquor is produced in Guizhou Maotai Distillery Group Science and Technology Development Company and belongs to soft maotai-flavor liquor. China initiated 53-degree soft maotai-flavor liquor, which is world-renowned for its unique technology, typical style and excellent quality, and is unique among China liquors. Although the official introduction is very good, is it really that good? Let's discuss it.
Implementation standard:
It can be seen that the executive standard of making top-grade products in China is Q/MTJK0001s. Q- enterprise standard prefix. MTJK- enterprise name Maotai technology development abbreviation. 000 1s- serial number issued by the Bureau of Quality and Technical Supervision. Because this is the enterprise standard, it does not reflect the technology of solid grain wine.
Market price:
The retail price of wine tasting on Tianchao in official website is 699 yuan, and the price of scanning code on the bottle is also 699 yuan. However, the prices of major online merchants vary greatly, 228 yuan a bottle, 599 yuan, but it is far from the retail price and scan code price of 699 yuan. In fact, when the wine tasting in China was just listed, many friends who didn't know the price of scanning code believed it. In fact, the price of 699 yuan is a virtual standard, which is too high. Everyone likes to be greedy and cheap. The original price of 699 yuan suddenly dropped to 228 yuan a bottle or 599 yuan a piece, and it was very cost-effective, in fact, it was also a routine. The wholesale price of China's top aristocratic wines in Maotai Town is around 200 yuan, and each bottle is less than 40 yuan.
Production technology:
The packaging of Tianchao Shangpin did not explain its technology, but in the official introduction, it can be seen that "nine times of fermentation, ten times of cooking, spreading and cooling, adding tail wine and koji powder, fermentation, and adding ten times of steaming and ten times of cooking on the basis of traditional nine times of steaming and nine times of cooking". Khun Sa wine is nine-boiled, and the top grade of ten-boiled wine is sand-turning technology. Khun Sa Jiuripe distiller's grains were used, and new sorghum and new drug koji were added to continue fermentation. Short production cycle and high liquor yield. Base wine is stored for one year.
Taste:
Mianrou Maotai-flavor liquor is the first 53-degree Mianrou Maotai-flavor liquor in China. "Soft sauce flavor" is the first technological innovation of Maotai. Although it is very impressive, few people, not insiders, understand what this name is. Maotai-flavor liquor has never been soft, and softness is the characteristic of Luzhou-flavor liquor. As far as quality is concerned, the sauce flavor is still obvious, and the imported fine products have obvious sweetness, which is not normal, lack of mellow feeling, slightly sour and light, and the sweetness and fineness are not as good as Maotai welcome wine.
Brand wine:
The core company of Maotai Group is Kweichow Moutai Co., Ltd., in addition to some subsidiaries: technology development company, health care company, platinum wine company and so on. These subsidiaries have introduced a large number of high-quality wines to the market, which are not Maotai series at all, but belong to Maotai Group. Tianchao Shangpin is a brand wine of technology development company. It uses the base wine of other wineries in Maotai Town to hook up with the brand of technology development company. The advertisement is very loud, and its advertising cost is higher than the production cost.
Summary:
As far as advertising is concerned, Top Grade of China is a success. 20 17 was a great success as soon as it was released. Tianchao top-grade expensive wine quickly swept the country and sold out of stock many times. It is very successful in terms of sales volume, but it is basically not sold now. The price of top grade in China is too chaotic and the cost performance is low. The quality of Fansha wine is the bane of China's top grade. Compared with Khun Sa wine, the quality of Vasa wine is not bad at all. Wine lovers pay more attention to quality and price. After all, quality is the most important thing. Good wine quality is the foundation of survival. No matter how loud the advertisement is, no one is willing to pay, and it is doomed to go far.
Therefore, China's top-grade noble wine is not good wine, but well publicized wine. What is the best wine in Maotai-flavor wine? Khun Sa wine, of course. Drink, don't drink the most expensive wine, just drink the right wine. What is the right wine? Of course, it is a high-quality and healthy Khun Sa wine, which is affordable, brewed with pure grain, suitable for you, comfortable to drink, and most importantly, harmless to the body.
A good article meets a good man, who likes to meet manna and find a bosom friend to drink wine. Ed just wants to share his knowledge of wine. Thank you for reading.