A marriage agency is a social service agency that specializes in introducing people to single men and women who are unmarried or married, divorced or widowed. Many countries in the world have such institutions, especially Japan, the United States, Britain, Australia and other countries. The establishment of matchmaking agencies provides social opportunities for singles in some units or communities with unbalanced sex ratio, and provides a wider range of choices for singles who are difficult to find the ideal object in their lives, which is conducive to improving people's marriage satisfaction to a certain extent, thus strengthening family stability.
The nature of matchmaking agencies China matchmaking agencies have existed since ancient times, such as "official media" and other intermediaries. Modern matchmaking agencies were gradually established after 1980, and most of them worked under the leadership of the Communist Youth League, trade unions, women's federations and civil affairs departments. The main activities of matchmaking agencies are: providing relevant services for courtiers. According to relevant statistics, among the people registered in the matchmaking agency, 30% are married and 70% are unmarried.
Development history of matchmaking agency matchmaking agency is the abbreviation of matchmaking agency. In the early 1980s, "older youth" and "dating" were frequently used words just like "surfing the Internet" now, and solving the marriage problem of older youth was almost the knowledge of the whole society. It is no exaggeration to describe it as "grasping the * * * tube". 1984, the Secretariat of the CPC Central Committee even held a special meeting to discuss the unmarried youth over 30. Comrade Hu Yaobang and Comrade Chen Yun instructed Party organizations at all levels to give due care and attention, and trade unions, women's federations and the Communist Youth League at all levels should take it seriously as an important task. Marriage agencies came into being under this background.
For various reasons, Yang Dawen, vice president of China Marriage and Family Research Association, Wang Deyi, former director of the Marriage Management Department of the Ministry of Civil Affairs, and experts in charge of marriage and family affairs or the grassroots political department of the Ministry of Civil Affairs all said that it is difficult to draw a conclusion on the first marriage agency in China. It is generally believed that Guangzhou Youth Marriage Agency, which was established in the middle of 10, is the first one. The matchmaking agency is a permanent service organization for unmarried young people, with special funds and staff allocated by the Guangzhou Municipal Committee, which has the nature of an institution. Introduction agencies set up cards for free access, and match unmarried young people by recommending lovers, organizing friends, looking for bosom friends, and going out for an outing. By June 1984, more than 400 couples had been arranged one after another, with a success rate of 14.4%, ranking first among the matchmaking agencies in China. China Youth Daily reported their successful experience.
On June 20th, 1984, the first and last work experience exchange meeting of matchmaking agencies was held in the All-China Federation of Trade Unions. At this time, there are 34,000 unmarried young people aged 30 to 40 in Beijing, 60,000 in Guangzhou and 65,000 in Tianjin. Register, contact by letter, organize various social activities, and provide opportunities and places for spouses to meet.
Conditions for the establishment of a matchmaking agency The preconditions for the establishment of a matchmaking agency must first be reported to the local civil affairs department for approval, and then the business license can be obtained from the industrial and commercial department, both for collective ownership and individual businesses.
According to the relevant regulations of the Ministry of Civil Affairs, local civil affairs departments no longer manage the affairs of various social matchmaking agencies. Therefore, the preconditions for applying for the business license of the matchmaking agency have been relaxed, requiring:
1. Necessary business premises (we require an area of15m2 here);
2. Be a local citizen (with ID card);
3. Trained as a broker in the local industrial and commercial department (with certificate);
4. No other bad business records; Wait a minute.
As for the operating facilities and equipment, they will be arranged by themselves after handling the business license. It's best to consult the local industrial and commercial department first, and then prepare the necessary procedures.
Analysis on the investment of matchmaking agency Opening a matchmaking agency will have a large fixed cost at the beginning. First of all, the company rent and location are very important for the establishment of a matchmaking agency, because many marriage seekers need to go to the matchmaking agency frequently to find information, and they also attach great importance to the environment of the matchmaking agency, because the environment directly determines the credibility of the matchmaking agency. Therefore, many matchmaking agencies will choose places with convenient transportation, and the general rent is 5000-6000 yuan per month.
In addition, intangible costs such as water and electricity, employee salaries and communication costs are also quite high. At the same time, there should be a relatively complete database, including basic information and photos of suitors, so that suitors can have a more detailed understanding of each other. In this way, the cost of opening a matchmaking agency for one month is about1-20 thousand yuan.
Insiders reminded that you should not spend more money on the house at the beginning of your business, and you can further expand it after you have certain capital.
There are two kinds of people who enter the matchmaking agency now, one is young people who are busy with their careers and ignore personal problems, and the other is middle-aged people who are divorced and widowed. Many matchmaking agencies are aimed at different clients, some for silver-haired people, some for white-collar workers, and some for the middle and lower classes.
For entrepreneurs, Leng Li, the person in charge of Happy Life in Shanghai, said frankly that with the acceleration of social rhythm, matchmaking agencies need more Internet support. She suggested that entrepreneurs can open a website, take online service as an extension service of marriage agencies, invest several staff members to maintain the network and update information every day. Marriage seekers can get to know each other's situation through the website without going to a matchmaking agency. If they are interested, they can chat, leave messages and get to know each other directly online.
Marriage agencies are different from other industries. Marriage is a lifelong event for a person, and marriage seekers generally choose well-known matchmaking agencies. Lengli suggested that it is very important to spend some money on advertising at the beginning of the industry. In the past, at the request of the marriage seeker, the marriage seeker paid the advertising fee, but now the matchmaking agency has come forward to recommend outstanding members of the matchmaking agency.
Investment Risks of Matchmaking Agencies At present, there are different kinds of employees in the matchmaking industry, and many people fabricate false information to deceive the parties under the banner of "professional matchmaker". Therefore, it is very risky for individuals to open a matchmaking agency, so they must be cautious.
The benefits of opening a matchmaking agency are not immediate. According to the analysis, it takes a process to accumulate membership information. It is generally necessary to store 1 0,000 members, so that the operation of the matchmaking agency can enter a virtuous circle. Therefore, opening a matchmaking agency requires long-term investment, which needs 200,000 to 300,000 yuan.