Part I Copywriting in the Preparatory Stage of the Exhibition Section I Brief Introduction to Copywriting in the Preparatory Stage of the Exhibition 1. The concept of copywriting in the preparatory stage of an exhibition: copywriting in the preparatory stage of an exhibition refers to all the written copywriting involved in the preparatory stage of an exhibition from determining the theme of the exhibition, collecting information and planning the exhibition project to the official opening of the exhibition. 2. Copywriting types in the preparatory stage of the exhibition: Generally speaking, the copywriting in the preparatory stage of the exhibition includes exhibition project proposal, exhibition project feasibility study report, exhibition description, exhibition invitation scheme, exhibition invitation letter, exhibition invitation plan, audience invitation letter, exhibition work plan, exhibition expense budget, exhibition promotion plan and advertising copywriting. Section 2 Copywriting in the Preparatory Stage of the Exhibition 1. Writing of Exhibition Project Planning Book (1) The concept of exhibition project planning book: The so-called exhibition project planning is to make a preliminary plan for the upcoming exhibition, design the basic framework of the exhibition and put forward the preliminary planning content of the planned exhibition according to various information. It mainly includes: exhibition name and place, exhibition organization, exhibition scope, exhibition time, exhibition scale, exhibition positioning, exhibition invitation plan, publicity and promotion plan, exhibition schedule plan, on-site management plan and related activity plan. Exhibition project proposal is a set of exhibition planning, strategies and methods for planning and holding a new exhibition, and it is a summary of the above contents. (II) Content structure of the proposal for exhibition projects: Generally speaking, the proposal for exhibition projects mainly includes the following contents: 1. Analysis of the market environment for holding exhibitions: including the analysis of the industry and market where the exhibition theme is located, the analysis of relevant national laws and policies, the analysis of relevant exhibitions, and the market analysis of the exhibition venue. 2. Put forward the basic framework of the exhibition, including the name and venue of the exhibition, the composition of the exhibition organization, the scope of exhibits, the exhibition time, the exhibition frequency, the exhibition scale and the exhibition positioning. 3. Exhibition price and preliminary budget plan. 4, the exhibition personnel division plan. 5. Exhibition invitation plan 6. Exhibition invitation plan. 7. Exhibition promotion plan. 8. Exhibition preparation schedule. 9. Exhibition service provider arrangement plan. 10, exhibition opening and site management scheme. 1 1. 12, exhibition settlement plan.