Supermarket sales adopt the retail mode of self-selected sales, and goods are put on shelves. Scientifically arranging shelves and displaying goods can better attract customers and directly or indirectly improve the operating efficiency of supermarkets. General supermarket shelves should follow the following principles:
1, the display of shelves should follow the principle of "easy", and the goods with large volume and high brand awareness and promotional goods should be placed in conspicuous positions and shelves that customers can easily get.
2. In order to attract some consumers who don't know what to buy in the supermarket, the supermarket should consciously set up relevant goods shelves, such as women's goods shelves, children's goods shelves, children's toys shelves, etc., to prompt consumers and attract their attention.
3. In terms of space allocation, the shelves that can attract customers should be placed in different areas, and other areas should be arranged between the two areas, such as putting traditional bread products in the fresh food area, milk and other fast-moving consumer goods.
4. Adjust the placement position of shelves at appropriate intervals. From the point of view of shopping malls, it is easy for customers to lose their attention to other items by fixing shelves for a long time, resulting in an old and dull feeling. Proper adjustment will make customers attracted by other items when they look for what they need again, and at the same time have a refreshing feeling about the changes in the mall; But the adjustment should not be too frequent, so as not to cause customers' disgust.
The display stands used in supermarkets are generally two meters high and divided into four or five floors. The best display section of this kind of shelf is the section between the upper section and the middle section, which is the second and third floors of the shelf. This position is generally used to display high-profit goods, private brand goods, agents or distributors. The upper layer usually shows the goods that need to be recommended, and the lower layer is usually the goods whose sales cycle has entered a recession.
Second, how to put the supermarket shelves
Supermarket shelves should be placed in accordance with the principles, and the specific placement methods can be flexible. Common supermarket shelves are:
1, grid planning and placement
Supermarket commodity display shelves and customer aisles are organized in rectangular sections, with the width of the main aisle and the auxiliary aisle being the same, and all supermarket shelves are arranged in parallel or at right angles to each other.
Advantages of grid planning: make full use of space and shelf standards, facilitate customers to shop, save costs, and simplify product management and safety work.
2. Island planning and layout
In the center of the business place, it is arranged in the form of unconnected islands, and the goods in the supermarket are displayed on the shelves in the center of the island.
Advantages of island-style display: the use of architectural features to arrange more product shelves, decorate and beautify business premises, and the changing environment will increase consumers' interest in shopping and meet consumers' demand for a certain brand of products.
3. Free-flowing placement
Taking the convenience of customers as the starting point, the products will be displayed in front of customers to the maximum extent.
Advantages of free-flowing display: flexible planning, customers can walk through the shelves or display tables of various supermarkets at will, which can promote customers' purchase excitement, facilitate customers to browse freely, and will not produce a sense of urgency.
3. What are the supermarket shelf placement skills?
1. The goods on the supermarket shelves are arranged layer by layer. Generally, the goods on the top and bottom of supermarket shelves are not easy to see. Used to place low-profit, small-batch and complementary goods.
2. When people's eyes move up and down, the included angle is 25. When the customer is 30 cm to 50 cm away from the shelf, he can clearly see the goods displayed on the shelves of 1 to 5 floors; When moving horizontally, the included angle is 50. When customers choose goods at a distance of 30 cm to 50 cm from the shelves, they can only see the goods displayed at a horizontal distance of 1 m. Therefore, when placing goods on supermarket shelves, the vertical placement effect is better.
3, according to the size of the goods and the size of the shelf space reasonable layout, some goods are larger, some goods are smaller, put to consider the shelf size and display effect, unified layout.
4. Different types of products can be put on the shelves, classified as far as possible, and divided into characteristic areas, so as to improve competitiveness.
Four. Precautions for placing shelves
1, supermarket shelves should be basically unified in shape to create a clean and orderly environment and provide a good atmosphere suitable for shopping. Nowadays, in addition to functional requirements, modern sense of form is the main aspect of shaping the image of supermarkets.
2. The color relationship between supermarket shelves and goods, you must consider the role of color. Such as brightly colored goods, the color of the shelves should be gray; For light-colored goods, the shelf color should be dark; For dark goods, the shelf color should be light. The color of shelves and goods is matched to set off the background color.
3. In the display of goods in the supermarket, we must ensure sufficient light, and the lighting settings should also strive to make the light close to natural light, which is more conducive to the sales of goods without affecting the natural color of the store.
4. When placing supermarket shelves, we should not only consider the rational use of space, but also leave customers with a choice.