Broadly speaking, it includes website planning, product development, network marketing, customer service and many other links. In a narrow sense, it refers to the operation and management work after the website construction is completed, such as content planning, marketing activity planning, customer service, etc. It refers to all the work related to the post-operation of the website in the network marketing system. Website operation includes site planning, demand arrangement, content construction, product maintenance and so on. If the website is regarded as a product, the work required for website operation is basically the same as that required for a product manager. Building a website is no stranger to most people. Especially enterprises and institutions that already have their own websites. But when it comes to website operation, many people may not understand and understand the importance of website operation, which is often ignored. Different from website construction, website operation, no matter how well it is built, can always appear in front of people as long as it is invested once. This is like a company invested by a certain unit. If the leaders, funds and equipment are in place, the company will be established. So, what is the purpose of enterprise establishment? Hope to develop gradually, the market share is getting higher and higher, and realize the return of profits. Of course, no one wants enterprises to close down when they are built, so website operation is of great significance. From here on, for commercial websites, the website itself is a product, and website operation is not a sufficient condition for enterprise development, but a necessary condition! Site planning for website operation: Before the website goes online, site planning includes preliminary investigation, feasibility analysis, planning document writing, business process and logical definition, site display specification, and participation in UE testing. After the website is launched, site planning mainly refers to the analysis of new requirements, the clarification of supplementary development requirements and the implementation of relevant documents; Requirements collation of website operation: Requirements collection, analysis and processing is an important work of website operation. Operators are the bridge between developers, salespeople and customers. In the process of website operation, there will always be all kinds of requirements modification and new requirements. Are these requirements modifications and new requirements reasonable and representative? What is the priority? How to deal with it, the developer needs the operator to sort out the demand and arrange the handling in a unified way. Content construction of website operation: the construction of website content is related to the long-term development of the website, which is an accumulation process and an important part of website operation. Including website editing, user/customer information maintenance, website content interaction, etc. Product maintenance of website operation: formulate product policy according to first-line feedback, improve product packaging and maintain product line. In enterprises with product departments, the function of product maintenance will also be separated from the website operation, and the product manager will be directly responsible for it. The website operation can also be operated in stages: the first stage of website operation: launching the website brand 1. Overall operation: the website has entered the initial stage, with the goal of launching brand awareness and focusing on quickly establishing the basic work to support brand operation. 2. Website platform: An excellent website platform is the foundation of brand building. According to Taiwei's successful experience, an excellent platform can make the whole brand process complete the task 20% ahead of schedule. The website platform includes: a, the website platform planning conforms to the website positioning; B, the website design is beautiful and generous with international characteristics; C, the website function is convenient and quick to operate, and meets the needs of customers; The content and information of the website are rich and valuable. 3. Website promotion: Brand goals are mainly short-term goals, so make sure that your goals have an 80% chance of success. Specific points for attention include: a, the goal must be achievable (enhance operational confidence); B, pragmatically integrate available resources (talents, funds, time …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… ……………………………………………………………………………………………… (Experienced people can make it quickly, and inexperienced people can negotiate to make it. ) e, timing and control are the most important. Time is reputation. Human resources: employ core talents at manager level, whose experience and talents are the key to the whole plan. In this regard, bold appointment and decentralization, giving long-term personal returns is the most critical, specific content, 5. Company management: in the early stage, we only need to establish the basic communication process and the basic employee industry management system to avoid the situation of more systems and less implementation; Communication is more important than management in the branding period of websites. 6. Sales management: rich sales incentive scheme is the foundation, and daily informal communication is the starting point ... >>

What does website operation do?

Website operation refers to all the work related to the later operation and operation of the website in order to improve the efficiency of serving users of the website; The scope usually includes website content updating and maintenance, website server maintenance, website process optimization, data mining analysis, user research management, website marketing planning and so on. Common indicators of website operation: PV, IP, registered users, online users, website bounce rate, conversion rate, paying users, online time, purchase frequency, ARPU value.

How to operate

Operation refers to all the work related to the post-operation of the website in the network marketing system.

According to the development trend of Internet in China, website operation should be integrated into the overall management system of enterprises, so that the network can be organically combined with the original mechanism, and the commercial potential and network marketing of websites can be fully exerted.

The website operation of an enterprise includes many contents, such as website promotion, network marketing management, website improvement and change, website post-update and maintenance, website enterprise operation, etc. One of the most important is the maintenance and promotion of the website.

"Informatization" is not as simple as a one-time investment in building a website. What is more important is the long-term updating and promotion process after the website is completed.

Website maintenance involves resources and costs, but as long as it is used properly, the resources and costs required for website maintenance of most SMEs will not be too high. Corporate websites mainly update products and explanatory texts. Small and medium-sized enterprise websites generally have no background content management system, and web page updating requires people who know how to make web pages, but most enterprises do not have talents in this field (although it is not difficult to learn how to make web pages). One way is to sign a contract with the network company that makes the website and formulate the terms of the web page update service. Don't wait until the internet company needs to update because this problem is ignored in the contract.

operating procedure

market analysis

Functions and functions of the website: "After the website adopts a new development system, there must be novel content in the website. The effects and functions of the new page can not only attract visitors, but also provide entertainment for visitors. "

Whether users directly benefit from the website: "What users can get from the website itself is what we are most concerned about. To build a website, we must let users know what they can get from it, so as to reflect the meaning of the website itself. "

Advertisements and customers that the website needs: "The advertisements of a website can bring direct benefits to the website, and customers are also a propaganda force, which can let people who don't know understand and share them with those who know."

solution

According to the function of the website, determine the technical scheme of the website.

1, a north-south interworking server with stable and fast processing.

2. Select the operating system, unix, Linux or windows 2000/NT. After analysis, we put into the development of functions, paying attention to stability and security.

3. The enterprise Internet access solutions and e-commerce solutions provided by systematic solutions are still developed by ourselves.

4, website security measures, anti-hacking, anti-virus programs.

5. Development of related programs. Such as web programs ASP, PHP, JSP and other database programs. We recommend a molding publishing system based on PHP or ASP.

Content planning

1. Plan the website content according to the purpose of the portal website.

2. E-commerce websites shall provide member registration, detailed service information, information search and inquiry, personal information confidentiality measures and related help.

3. If there are many columns on the website, otherwise, you can consider using website programming, and designate a person to be responsible for the relevant content. Note: the content of the website is the most important factor to attract visitors. Without content or useless information, it will not attract visitors.

Web design 1, web design and art design requirements, web art design should generally be consistent with the overall image of the website, to comply with CI norms. Pay attention to the color, picture application and layout planning of the web page to maintain the overall consistency of the web page. Web design is checked by the artist. The overall image and specifications must conform to CI, echoing from top to bottom. The placement of pictures and modules also has its own characteristics and styles.

2. The adoption of new technology should be decided by considering the geographical distribution, age class, internet speed and reading habits of the target audience. Different people have their own habits, just like being left-handed, so we should choose a moderate mode according to different ages, internet speeds and reading habits, so that everyone can read comfortably.

3. Make a revision plan for the webpage, such as a large-scale revision within six months to one year. After a website is completed, it is best to make a major revision ... >>

What does network operation mean and what does it mainly do?

Broadly speaking, it includes website planning, product development, network marketing, customer service and many other links. In a narrow sense, it refers to the operation and management work after the website construction is completed, such as content planning, marketing activity planning, customer service, etc. It refers to all the work related to the post-operation of the website in the network marketing system.

Website operation includes site planning, demand arrangement, content construction, product maintenance and so on. If the website is regarded as a product, the work required for website operation is basically the same as that required for a product manager.

What does a network operator mean?

Providers who provide network services, such as Telecom, China Unicom, China Railcom and China Mobile, can be called network operators or ISPs. If they can help you, please adopt them.

What does network operation mainly do?

The scope of the network is too wide, including website operation, self-media operation, new media operation and so on. I think what you should ask is website operation.

From a big perspective, website operation is the general name of all website activities, including technology, art design, marketing, sales, content construction and so on. , all belong to the category of website operation;

From a small point of view, website operation is independent of technology, art design, sales, marketing and other work content. In some large network companies, there are usually special website operation departments, so we often hear that these network companies have the titles of operation manager and operation director.

Mainly responsible for

1, user demand analysis and ranking

Investigate and collect evidence or analyze statistics to understand the needs of users, and on this basis, comprehensively evaluate the desirability of these suggestions and programs. Put forward specific suggestions and plans to improve the website,

2. Construction of channel content

Channel content construction is an important work of website operation. The whole website, in fact, you will feel that you are doing content, which will be more obvious for some information portals. The content of the website determines what kind of website you are making. Of course, there are also some functional websites, such as search and instant chat. It only provides one function for everyone to use these functions. But don't forget, the ultimate goal of using these functions is to get the information you want.

3. Website planning

Website planning, including preliminary market research, feasibility analysis, planning document writing, business process description, etc. Planning is the key to building a website. A website will eventually become a good website only if it is really well planned.

4, product maintenance and improvement

In fact, the maintenance and improvement of products have some similarities with the demand analysis mentioned above. But in this section, more emphasis is placed on product maintenance. Product maintenance should be more about maintaining the products purchased by customers and responding to the questions raised by customers.

Product maintenance also includes formulating and changing product policies, carrying out good product packaging, improving product experience and so on. Product improvement, in most cases, is also a problem of demand analysis and sequencing.

5, coordinate the work of various departments

What does it mean to choose a network operator?

Operator refers to the third-party platform, which is a merchant that helps you to connect your business or projects!

Network operators include: telecommunications, mobile, China Unicom and other service companies!

What does a network operator mean? 10.

Network operators are entities that perform network operations and provide services. Network operators need to know the network operation status not only from the network perspective, but also from the service perspective. In addition, when providing multimedia services and applications, they need to make effective use of network resources.

Network operators, including telecom operators, are entities that carry out network operations and provide services. Network provider refers to the network provider.

Whether it is fixed network operators, mobile network operators or wired network operators, they are faced with many forces to reshape the industry structure. With the intensification of competition, operators focus on providing quality services and applications in the most cost-effective and resource-efficient way. At the same time, fixed network, mobile network and IP network are merging, which provides the greatest flexibility for end users in the location and way of accessing applications.

This brings some unique challenges to network operators in managing and monitoring the network.

Three major network operators: China Telecom, China Mobile and China Unicom.

What does network operation mean? What does network operation mainly do and how to do it well?

Website operation

Website operation refers to all the work related to the later operation and management of the website in order to improve the efficiency of serving users of the website. Such as: website content update and maintenance, website server maintenance, website process optimization, data mining analysis, user research management, website marketing planning, etc.

How to operate

The website operation of an enterprise includes many contents, such as website promotion, network marketing management, website improvement and change, website post-update and maintenance, website enterprise operation, etc. One of the most important is the maintenance and promotion of the website.

Key points of successful operation

1. Accumulate weight and insist on accumulating original articles and links on the website;

2. Accumulate external links. The external link of the website is a process of gradual accumulation, and 20 external links are sent every day;

3. Accumulate users, slowly accumulate their own customer resources, and tap more customer resources at the same time;

3, adhere to stability, stable space will make search engines think that this is a reliable site.

What is network operation promotion?

Actually, these two should be discussed separately. And network operation should also be called website operation!

Simply put, website operation is to make people and search engines think that this website is running normally and alive through a series of means.

Network promotion is to let more places see the website and more people know about it through some technical means under the condition of ensuring the normal operation of the website. In general, it is to increase the exposure of the website in the whole network!

I wonder if I can help you!

What does an Internet service provider mean?

Internet Service Provider refers to ISP, which is the abbreviation of English internet service provider, literally meaning network service provider. The types of network service providers include physical network operator NP, access service provider IAP, Web server, virtual host provider, bulletin board system, email newsgroup, chat room, network forum operator authentication service provider and intermediary service provider.

Second, the main types of network services

1, physical network operator NP (network provider). They provide a physical basis for users to access the Internet for information exchange-network, which refers to telecom enterprises in various countries.

2. Internet access providers. They provide users with access services by renting public communication lines of telecom enterprises or laying their own private lines.

3. Network servers, virtual host providers, bulletin board systems, mail newsgroups, chat rooms and network conference room operators. They provide space and place services for users to exchange information on the network.

4.IPP (Internet Online Service Provider). Provide professional users with links, information search tools, homepage design and maintenance, website hosting and management, BBS automatic generation and other technical services.

5. Certified service providers and intermediary service providers. They provide various authenticated digital certificates for all parties involved in online transactions, so that all parties involved in transactions and payments can identify each other.

Third, the main role of network service providers.

It provides technical support and intermediary services for information exchange for information providers and recipients, so it is generally not the main body of information exchange. For this reason, ISP generally does not organize information transmission, information content and information recipients effectively, nor is it responsible for screening and auditing, but only provides a channel for information transmission, or a space for information storage, or just technical support. Moreover, in the whole process of information transmission, ISP services are often completed automatically through computer technology or other technologies.

Fourthly, the classification of network services.

1, ISP (internet service provider) is a network connection service provider, which refers to the practitioners who provide network access to connect users with the network, that is, operators who often provide network access services.

2.IAP(Internet Access Provider) establishes network transfer stations, rents channels and telephone lines to provide intermediary services, including connection services, IP address allocation, bulletin board system BBS, etc.

3.ICP (Internet Content Provider) is a network content provider, and it is an operator that establishes websites through IAP lines to provide information services. Portal websites such as Sina, Yahoo, Sohu and personal websites that provide web pages all belong to this kind of service. ICP provides users with the service of publishing and querying information, but does not provide access service.

4.OSP (Online Service Provider) provides online services, international network databases, search and query, and forum services.

5.IPP(Internet Presence Provider) is a network platform service provider, providing users with space for information exchange and technical services.

6.IEP (Internet Equipment Provider) He is a network product manufacturer, providing access equipment and technical services for ISP and ICP.

7.ASP (Application Service Provider) is an application service provider, providing users with all possible network application services.

Verb (abbreviation of verb) Simple division of network service providers

1. A simple online service provider.

2. Internet service providers that simply provide content services.

3. Integrated service providers

Six, the two most basic division

First, it is the network intermediary service provider.

The second is the network content provider. Network intermediary service provider refers to the operator who provides information dissemination intermediary service for the network. According to their actual control ability on online information, it also includes access service providers and host service providers.

Seven. Suggestions on regulating indirect infringement of network service providers

(1) Improve legislation and formulate specific implementation regulations.

(2) Improve the collective management system of online copyright.

(3) Strengthen technical support reasonably and moderately ... >>