Gold and Jewelry Tanabata 1 Activity Plan I. Activity Time
Xx, xx, xx (Chinese Valentine's Day) -XX, XX.
Second, the theme of the event
The sweet-talking rose-XX jewelry conveys your love.
Third, the background of the incident
Every festive season, the days of xx (Chinese Valentine's Day) -xx are linked. Valentine's Day is an excellent opportunity to express my love. The Lantern Festival, called Lantern Festival in ancient times, is also a festival for couples to meet and watch the lights and tell each other their hearts. At this time, what people want most is their lover or lover. People will send flowers and buy gifts (such as jewelry and cosmetics) for their lovers or lovers, and we cater to this psychology. In particular, a novel and unique gift, the sweet-talking rose, is introduced, so that people can express their love and gratitude to their lovers or lovers with the sweet-talking rose when giving gifts, so that xx jewelry can be attached with emotional meaning, impress consumers' hearts with emotional appeals and win with emotional marketing.
IV. Purpose of the activity
1. Increase the popularity of the store during Valentine's Day through this activity;
2. Improve the local popularity of xx jewelry brand and seize market share;
3. Further improve the brand reputation of xx jewelry for long-term promotion and sales.
Verb (abbreviation of verb) activity content
1, activity:
(1) On XX, XX, an activity advertisement was published in the local daily newspaper or evening newspaper with the theme of "Sweet-talking rose-XX jewelry conveys your love";
(2) Franchisees from all over the country advertise activities on local TV stations, and can also advertise the significance of activities, details of participation, addresses of local specialty stores/counters, telephone numbers, etc. in the form of subtitles during prime time of TV stations.
2. Counter promotion:
Anyone who buys over xxXX yuan in XX jewelry store/counter will be given a "sweet rose". This activity is to let people express their love and gratitude to their loved ones on Valentine's Day. It is mainly used to record the sweet words and thanks that people are usually embarrassed to say to their lovers or lovers, and then send them with jewelry, so that lovers or lovers can get a noble diamond and an emotional spiritual gift at the same time.
3. New listing
A series of new diamond ornaments (mainly "Shou" and "Shan Mei" series) will be sold at the same time at the headquarters, so as to move customers and complement this activity, and make this "emotional marketing" a complete success.
Propaganda and popularization of intransitive verb activities
(1) Make posters and X tables in front of the store, arrange consultants to conduct consultation activities at the counter and set up an activity consultation telephone number to answer customers' inquiries about the series of activities;
(2) Network promotion: combined with local websites to do promotional activities such as activity advertisements and news reports, and do a good job of "creating momentum" propaganda in the form of news events;
(3) Franchisees should pay attention to contact with local newspaper reporters and do a good job in reporting activities in order to achieve the purpose of long-term brand promotion and long-term promotion.
Seven. Activity budget
1, "Roses that Speak Sweet Words": XXXX Yuan;
2.x exhibition frame: xxx yuan;
3. Publicity page (DM): XXXX yuan;
4. Advertising fee: xxx yuan;
5. Total: xxx yuan.
Gold Jewelry Tanabata Activity Scheme 2 I. Activity Background
In China, romantic Valentine's Day has become an opportunity for men and women to express their love, and jewelry is a gift to express their love.
Second, the theme of the event
Xiang yue Jia Rui romantic life
Third, the activity time
X month x day -x month x day
Four. Activity content
Yellow platinum:
1, discount for thousands of gold x yuan/gram for platinum x yuan/gram.
Diamond ornaments: X-fold in the audience, love forever.
1, "Eternal love"-the diamond ring bought for each couple is engraved with the name, advocating eternal love. And issue a "love to the depths" card.
"Love goes deep"-when the crystallization of love is born, you can receive thousands of gold zodiac pendants with the "Love goes deep" card. (within 2 grams)
Where there is love, there are miracles.
If you buy jewelry, you can send it yourself, and we will send the flowers to the person you want at the time and place you want.
"Sweet words convey the truth" We will design some beautiful cards and send your sweet words and flowers to the people you want to send.
3. "Don't give up xx"
Xx Diamond Jewelry has specially launched the "Don't give up xx" special package to let you experience different love.
Xxx tanabata activity plan
Activity theme: Holding hands, a lifetime of luck.
Activity time: x month x day -X month x day
Activity content:
Yellow platinum:
Gold and platinum spend over xxxx yuan to send xx yuan diamonds.
Gold and platinum spend over xxxx yuan to send xxx yuan diamonds.
Gold and platinum spend over xxxx yuan to send xxx yuan diamonds.
And so on.
Silver ornaments:
Xxx silver jewelry x discount.
Diamond jewelry:
Choose a series of products, named "always holding hands", and prepare wedding souvenirs.
1, Meeting Lao Fengxiang-The Agreement of Life
Anyone who buys "hand in hand forever" series of diamond products can get a wedding gift worth xxx yuan from Laofengxiang Jewelry Store.
2. Meeting Lao Fengxiang-The Seven-Year Itch
Anyone who buys the "hand in hand forever" series of diamond products can get a wedding anniversary gift worth xxx yuan from Laofengxiang Jewelry Store.
You buy diamond ornaments, I will give you gold.
Where diamond products are purchased,
Those who actually pay xxxx yuan will be presented with a red rope bracelet with thousands of gold beads. Weaving fee is calculated separately;
Those who actually pay xxxx yuan will be given two red rope bracelets and thousands of gold beads. Weaving fee is calculated separately;
If you actually pay more than xxxx yuan, you will receive three bracelets with red rope and thousands of gold. Weaving fee is calculated separately;
4.xx diamonds are discounted. On Valentine's Day, choose two kinds of diamond ornaments and get a discount of xx.
Verb (abbreviation of verb) activity preparation
1, store layout, store door with pink heart-shaped arch.
2, gift customization, with the wedding anniversary, eternity as the theme.
3. Activity promotion: You can send short messages in the early stage of the activity (the number of each store is about 20,000, and two stores in X County are merged. )
Gold Jewelry Tanabata Activity Scheme 3 I. Promotion Purpose
Through the theme of "Romantic Tanabata Night", we can firmly grasp the psychology of "having a lover", carry out commodity promotion and publicity activities, attract passengers, improve visibility and achieve the purpose of sales. Vigorously carry out the "price reduction storm" price reduction promotion activities, so that consumers can feel the real price reduction concessions.
Second, the promotion time
X，X，2020-xx，xx。
Third, publicize the agenda.
X, the day of the month in 2020 -X, the day of the month.
Fourth, the promotion theme
1, show love is reasonable.
2. Prepare enough gifts to let love announce the world.
Verb (abbreviation of verb) commodity promotion
"Qixi Valentine's Day" is a special festival for lovers to give gifts to each other. Therefore, the theme of commodity promotion should be "sentimental gifts", including ornaments, gifts, tokens of love, flowers, boutique series and so on.
Each store should do a good job in creative display, highlight the key display of goods, and ensure the sales of holiday goods.
1, special price of goods
During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.
2. Theme display: X month X day -X month X day
Each store will display the theme of Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there are no kitchen windows, the storefront can be displayed in a conspicuous position.
Requirements:
A, Valentine's Day theme display, with exquisite ornaments in the store as the main display object.
B, each store must pack at least xx sets of "jewelry sets" for theme display.
Six, "deep headdress bouquet"
1, mainly headwear, the current price is 6-7 fold off the original price, and the price tag is handwritten with a fine art pen. Customers who buy jewelry above 80 yuan will be given a flower.
2. Make the price list of "affectionate headdress bouquet". Prepare packing boxes and wrapping paper in advance, and do a good job of packaging.
3, free delivery service, jewelry requirements more than xxx yuan, the delivery range is not more than 2 kilometers.
Seven. Activity promotion
1, couple balloon collision
Make xxx—xxx balloons for Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).
The cost is xxx yuan/set.
Step 2 give away your membership card
Anyone who buys Valentine's Day series goods (unlimited amount) can get a membership card. (Time: X month X day -X day)
Pay attention to the registration of membership card information.
Eight. publicize
Nine, store layout
1, prepare enough gifts to make a love announcement.
A. Handwritten posters with artistic pens at the entrance of the store (including specific contents of preferential strategies);
B, colorful banners: the content is "Xiu En Ai! The price reduction storm of reasonable price reduction ";
C. Purchase or lease heart-shaped balloons for store decoration;
2. Hygiene inside and outside counters and storefronts: To be neat, doors and windows must be clean and spotless.
3. It should be specially mentioned here that the service quality must be effectively improved.
X. joint operation
Reach a cooperation agreement with local flower shops to provide goods to each other to increase sales of both parties.
Buy xx yuan of flowers and give a piece of jewelry or a membership card provided by xxx.
Buy xx ornaments in xxx and give flowers or discount cards provided by xx flower shop.