The average age of education in China has reached 10 in 2065,438+06, and the proportion of the population with college education has increased to 16%, which has a large enough base. The cultural industry has become a national strategic focus, and the national "Thirteenth Five-Year Plan" clearly states that the cultural industry will become a pillar industry of the national economy in 2020. The growth rate of cultural industry is very fast, which is higher than GDP growth.
Although it seems that cultural development is booming, why don't ordinary people have a personal experience? Besides watching a few movies, I may also watch a concert a year, buy some successful books and chicken soup for my soul. In fact, this experience is correct. Cultural consumption in developed economies generally accounts for about 30% of the total national consumption level. According to the consumption scale of China, it should be around 10 trillion, but it is actually less than 2 trillion.
Beijing first introduced relevant cultural consumption subsidy policies on 20 15, and then Tianjin, Zhengzhou, Anhui and Zhejiang successively introduced relevant measures for cultural consumption subsidies. Basically, it takes the form of discount on ticket purchase, and also uses electronic cards to recharge a fixed amount of government gifts and consumer discounts. There is also a government-sponsored exhibition and activity in the countryside. Subsidies are also diversified, covering books, newspapers, dramas, television, artworks, cultural tourism, "internet plus" culture, wedding photography, cultural theme consumption and public cultural activities.
How to make the "Chun Xue" of cultural consumption in people's eyes become a more popular "Xialiba people", so that people can get used to consumer culture and afford this kind of consumption, is very important. It is the public's vision to buy books and watch movies with subsidies, but in fact, what is more urgent to be solved is more folk art and some minority art at home and abroad. Although the proportion of this part is not high, the prosperity of this part of culture is the standard that reflects a country's cultural industry. Elegant art often reflects the cultural consumption level of society because of its small audience and high cost.
In Europe, Italy, the country of culture and art, issued a "cultural consumption voucher" of 500 euros to citizens aged 18 in September 2065+06, and France also plans to issue a "cultural consumption voucher" worth 500 euros to young people aged 18 next year. These countries all believe that teaching national cultural consumption will help stabilize the domestic situation, improve national cultural literacy and reduce possible public safety risks.
China people's cultural consumption can only be stimulated by subsidies. How to make artists earn money and how to change the public's consumption concept are the key points. At present, there is a long way to go.