In English, the brand name "ALPENLIEBE" is interpreted as "love in the Alps", which means to be a candy that brings love to people.
"Alpine toffee, witness every moment of happiness."
"Candy as sweet as a hug"
1994, Van Boo Di Italy Company invested in the establishment of Van Boo Di Italy (China) Company in Shanghai, and on June 1 2000, the company was allowed to use its own decoration and some registered trademarks for free. Italian 1996 "Alpine toffee" was listed in China, which attracted countless people's attention with its unique taste and novel packaging. Since then, "Alpine" has always maintained a good performance in the sales of similar products in China, and has always been synonymous with "sweetness" in the hearts of consumers, and is a witness to every "romantic moment". 10 years ago, when Alpine toffee appeared in front of Chinese people, people were still a little unfamiliar with this slightly foreign name, but soon this Italian brand won people's love with its fashionable packaging and fragrant taste. In English, the brand name "ALPENLIEBE" is interpreted as "love in the Alps", which means to be a candy that brings love to people. In China, the concept of market continues. People are tasting the unique taste of the Alps, but also the sweetness and romance of life. Even tasting "Alps" is not just the taste of a candy.