Rolls-Royce cars are outstanding representatives of top-class cars, famous for their luxury in the world, and one of the main representatives of European and American cars.
In addition to manufacturing cars, Rolls-Royce is also involved in the field of aero-engine manufacturing, and is also an excellent engine manufacturer. Some models of Airbus aircraft use Rolls-Royce engines.
In 2003, Rolls-Royce Motor Company was acquired by BMW. On February 20 18, 18, the World Brand Lab released the list of the top 500 world brands in 20 18, and Rolls-Royce ranked 488th. ?
Rolls-Royce is the only symbol of elegance and nobility in the automobile kingdom. No matter how old the Rolls-Royce is and how expensive it costs, there are still no challengers. Rolls-Royce was formally established in Britain on 1906, and the silver ghost sedan launched the following year was quickly praised as "the best car in the world".
trait
Compared with competitors, the original Rolls-Royce has two characteristics: simple manufacturing process and extremely low noise when driving, which soon became a classic of Rolls-Royce.
The first truly legendary "Silver Ghost" was born in 1906. It first appeared at the Paris Motor Show, and its golden bell-shaped top radiator was very eye-catching. To this day, this style is still an irreplaceable design element of Rolls-Royce.
In addition to its unique appearance, "Silver Ghost" also has technologies that are ahead of the times: forced lubrication; The output power of the 7-liter six-cylinder engine can reach 48 horsepower; The highest speed reached 1 10 km/h, which was definitely a world record at that time.
But at that time, the Rolls-Royce factory only produced chassis, and most of the whole vehicle was assembled by London Barker Company, with its elegant body.
The engine designed and manufactured by Mr. Rice has two outstanding advantages: uniform power output and outstanding durability. 1907 was presided over by the judges of the London Automobile Club and had a unique test. A Rolls-Royce has been driving for 24,000 kilometers continuously, and the maintenance cost of the car during the whole process is only 3 pounds.
Four years later, a "Silver Ghost" set another record: from London to Edinburgh, driving in the fourth gear, the average fuel consumption per 100 kilometers was only 1 1.6 liter.
Ownership and license of trademarks
1998, vickers decided to sell rolls-royce. The most likely buyer is BMW, which has provided engines and other parts for Rolls-Royce and Bentley, but BMW's final offer of 340 million pounds was defeated by Volkswagen's 430 million pounds.
A clause in the Rolls-Royce ownership document stipulates that if the automobile department is sold, the aero-engine manufacturer Rolls-Royce Holdings Limited will retain certain basic trademarks, including the name and logo of Rolls-Royce.
Although Vickers plc sold the vehicle design, nameplate, administrative headquarters, production facilities, ecstasy and Rolls-Royce grille trademark to the public, Rolls-Royce plc chose to license the name and logo of Rolls-Royce to BMW for 40 pounds, because Rolls-Royce recently established a joint venture with BMW.
BMW's contract to supply engines and spare parts to Rolls-Royce allows BMW to cancel the contract with a notice of 12 months in advance. Within this time frame, Volkswagen will not be able to redesign Rolls-Royce and Bentley to use other engines.
Due to the split of Rolls-Royce brand identity between the two companies, Volkswagen's engine supply was in danger, and the two companies began negotiations.
Volkswagen agreed to sell the brand of ecstasy and grille shape to BMW, and BMW agreed to continue to supply engines and parts until 2003. From 1998 to 2003, Volkswagen continued to produce Rolls Royce cars. This gives BMW time to build a new Rolls-Royce executive headquarters and production facilities in Goodwood Village near chichester, West Sussex, and to develop the new company's first Rolls-Royce Phantom.
Rolls-Royce Motor Cars Limited became the exclusive manufacturer of Rolls-Royce brand cars in 2003. Rolls-Royce announced in September, 20 14 that it would build a new technology and logistics center in Bognor Regis, a seaside resort town 8 miles from its headquarters, which will open in 20 16.
Refer to the above? Baidu Encyclopedia-Rolls Royce