The management of the flower shop The flower shop is a beautiful and elegant place, and floral art is the soul of the flower shop. Beautiful flowers spread all kinds of emotions for people. In order to serve customers with high quality, people engaged in the flower shop industry must attend professional flower schools for further study and strive to improve the artistic level of flowers.
1. It has a unique business philosophy: operating a flower shop is based on honesty, service first, and sincerely serving consumers. Establish competition awareness, market awareness, reputation and brand. To run a flower shop, you should learn to be a man. Life is alive, being the first. When you engage in business activities, you should pay more attention to being a man.
Note: From the aspects of flower shop location, name, business hours, trademark registration, etc., the flower shop CI system and organization (floral design department, business development department, accounting department, transportation department) should be conducive to building famous brand flower shops, launching brands and displaying flower shop images.
4. Pay attention to customer psychological analysis;
(1) According to age, clothing and transportation;
② Consumer's mentality, face, mood and interest. Consumers are often wary and distrustful, and they should try to eliminate these situations.
③ At the same time, we should analyze the characteristics and uses of consumption, and observe the attitude of customers to spend money, which is related to people's educational level, education level, lifestyle and consumption concept.
(4) When introducing flowers, ask the purpose first, then choose the style (bouquet or basket, romantic bouquet, solemn basket), then choose flowers for floral creation, and finally mark a suitable price.
3. Focus on characteristic management and marketing:
(1) The store has a unique storefront design and family-style layout (artificial flowers and flowers are used to decorate the flower shop space), and there are complete varieties of flowers and leaves at home and abroad; Unique floral style.
② Pay attention to festival management and various services. For example, flower shop decoration should have innovative ideas, unique layout, elegant and charming artistic atmosphere, giving people high-quality cultural enjoyment.
(3) Set up telephone contract flower delivery, door-to-door flower arrangement service, annual flower delivery for collective birthdays, flower rental, online flower shop, etc.
① Pay attention to potential festivals: Valentine's Day, Christmas, Mother's Day, Teacher's Day, Spring Festival and other old festivals, and develop Qixi Valentine's Day, Secretary's Day, Nurses' Day, Father's Day, Graduation Day, Journalists' Day and Men's Day. , prepare the supply of goods, organize skilled florists and flower delivery personnel. Analyze the market demand and publicize in advance (such as store advertisements, media advertisements, fax mails to major units before the Spring Festival, etc. ).
② Publicity through the Internet: Flower shop operators may wish to participate in e-commerce, which is suitable for flower trading and enhances their competitiveness. Flower shops can also carry out brand joining 24-hour flower shops and other ways.
③ Location suggestion: Choose areas with convenient transportation and large crowds, such as commercial centers, high-grade villas, apartments and office buildings. A central hospital in the city center. One advantage of the flower shop near the hospital is that when the flower consumption is off-season, the patients hospitalized in the hospital are not weak. This can increase the flower shop's income in the off-season and keep some expenses. In addition, you can also sell a few fruit non-staple foods.
(4) Store design: Store signboard design should be simple, Minghua flower shop is a beautiful and elegant place, and floral art is the soul of flower shop. Beautiful flowers spread all kinds of emotions for people, which are quick, easy to remember and endowed with cultural connotations. The store logo should be eye-catching. The decoration in the store should be simple and the colors should be light and bright. Proper use of European wrought iron can improve the taste of flower shops. The display of goods should be few and refined, so as not to appear chaotic. In addition, more spotlights should be installed in the store. Because spotlights can set off the atmosphere of flower shops, beautify works and beautify the role of flower shops.
⑤ Reasonable pricing: Only good varieties can bring good prices. Never drive up the price. Flower shops selling all kinds of floral works must be artistic and value for money. All inferior flowers and dried flowers are willing to throw away and never sell.
⑥ Keep abreast of the latest market trends: subscribe to more floral books and related magazines, understand the international fashion trends and control the fashion trends.
⑦ Positioning of business scope: Flower shops can mainly provide flowers, potted flowers, dried flowers, craft silk flower, floral wares and wedding services, and can operate other complementary goods and services as appropriate according to local conditions to improve the comprehensive economic benefits of flower shops.
⑧ Floriculture knowledge: Understand flower language (meaning of various flowers) and guide consumers on how to maintain and keep flowers fresh.
Pet-name ruby attaches importance to the quality training and management of employees.
The management strategy of floral design in flower shop is the basis of opening a shop. The secret of flower shop management is that flower shops not only sell flowers, but also provide consumers with high-level floral works and floral design services. If the flower shop simply wraps the flowers and says that the flower shop only sells flowers and only fights for the price, then the competitiveness of the flower shop will be greatly reduced. So employees can be sent to special training schools for training. In addition, in view of people's different preferences for floral works, tailoring is the direction for flower shops to develop their business.
Choose a suitable location for the flower shop. The grades of flower shops vary greatly, and if they are not positioned properly, they will cause great losses. If the positioning level is higher than the actual consumption capacity of customers in this respect, then the huge investment will be difficult to recover. But if the positioning is too low, the store is too? Poor? If the product quality is low, then you can only fight for the price in the market, and it is difficult to get the normal profit of the flower shop.
Choose a suitable store address. Flower shops can be selected in the flower shop gathering place in this area, which can form a scale effect. Many customers will? Come here? . If you decide to choose a separate site, you can consider choosing it next to the hospital, hotel, photo studio and entertainment city to avoid the influence of the off-season on the whole performance.
To run a flower shop, we should seize business opportunities and be regular customers. To do this, credibility is the key. First of all, the quality and price of flowers should be appropriate, and secondly, we should pay attention to the quality of service and make promises such as free door-to-door delivery to customers. In addition, flower shops can contact several units and companies to do big business, especially hotels, photo studios and other places, and they can also join online flower shops to avoid persistent retail waiting for them.
The management skills of a flower shop The investment cost of running a flower shop is actually very small. The total investment is generally around 1 10,000 yuan. The main funds are invested in rent, decoration, flowers, gift wrapping paper and cards.
Store location:
It is best to choose a place with a large flow of people or where young people are concentrated, such as hospitals, universities, shopping centers or residential areas.
There must be two-way traffic at 1.
There are large buildings around that can radiate, such as office buildings and shopping malls.
If there is a residential area, retail investors can be guaranteed to buy it.
Flower shops need time to accumulate, and customers' business is stable, so the location should consider the durability of the store.
Store area:
A few square meters is usually enough, and the rent varies from place to place. In a prime location, it is an inch of land and gold.
Shop decoration:
Be sure to follow the decoration principle of "flowers and plants". The method is very simple, that is, installing a reflector on the inner wall of the shop, coupled with the embellishment of lights, can have a very good effect.
Flower varieties:
Rhododendron, lily, Phalaenopsis and so on are overwhelmed, not the more the better. Pay attention to fashion and season, especially holidays. In addition to green flowers, we can also operate "combined products" such as dried flowers, flower trinkets and fruit baskets.