Event planning is an effective behavior to increase market share. An executable, operable and creative event planning case can effectively enhance the visibility and brand reputation of the enterprise. Event planning case is relative to market planning case. Strictly speaking, they belong to the same brother branch of market planning, and event planning and market planning are complementary and interrelated. Market planning and activity planning are subordinate to the overall marketing idea of the enterprise. Only under this premise can market planning and activity planning be integrated and continuous, and the audience can effectively identify with the cultural connotation of a brand. The activity planning case should follow the overall thinking of the market planning case, so that the enterprise can maintain a certain market sales.
Question 2: What is the main business scope of the marketing planning company? There are many kinds of marketing planning, such as advertising planning, sales planning, marketing planning, price planning, product planning, brand planning and so on. Many recent graduates are majoring in marketing planning. They are creative but inexperienced. Successful planners feel little or no talent.
Question 3: What is the main business of the planning company? Marketing planning is a kind of marketing activity and rational behavior using wisdom and strategy. Marketing planning is a rational thinking activity with the help of scientific methods and innovative thinking to change the current situation of enterprises, achieve ideal goals, analyze and study innovative designs, and formulate marketing plans. This is the practical application of marketing strategy to the implementation of marketing objectives and an important part of the whole process of marketing management. About marketing: business: management, marketing: sales. There are many people who study marketing, talk about marketing and do marketing, but there are not many sales experts and few who know both sales and operation. Marketing is a systematic project, which integrates many elements. About planning: strategy: refers to strategy and strategy; Planning: refers to planning and arrangement; The connection is: a planned implementation strategy. Usually, it is an activity that organizers need to integrate various resources and carefully arrange according to the weather, location and people. Good planning can be linked and echoed. Planning can be large or small, and the time can be long or short. I'm a planner now, but I used to be a marketer. Personally, I think their difference lies in the following aspects: 1. Nature. One is strategy, and the other is marketing. 2。 Means. One is expressed in the form of a plan, and the other is expressed in concrete actions. 3。 Focus. Marketing focuses on the market, and planning focuses on finding and solving problems. The above is personal work experience.
Question 4: What industry does wedding planning belong to? Many of them are very close, but it also means that cultural communication companies, media companies and service companies can be registered, but there is no company category unique to the wedding industry.
Question 5: What major does planning belong to? Now there is a major in marketing and planning. 1. Training objectives This major trains all-round development of morality, intelligence, physique and beauty, and masters the basic theories, knowledge and marketing planning skills of modern marketing that are necessary for higher specialized personnel in marketing and planning. High-quality and high-skilled talents who have strong professional abilities in marketing management and planning, market development, business negotiation, market research, etc., and have certain learning ability, and are engaged in the front-line work of marketing and planning. Second, the employment direction Main position: commodity sales secondary position: market planning 1. Planning, organization and management of marketing in enterprises and institutions. 2. Market development and promotion of enterprise products; 3. Enterprise market research and development of enterprise distribution channels; 4. Advertising planning and management; 5. Operation and management of modern shopping centers. 3. The main courses and practical links include management, economic principles, marketing, consumer behavior, advertising principles and practice, public relations, accounting and marketing statistics, introduction to commodities, promotion and negotiation of commodities, market research, marketing planning, customer relationship management, textual research of middle-level salesmen, logistics management, quality management, introduction to e-commerce, international trade practice and international marketing.
Question 6: What industry does the cultural and creative development company belong to? 40 points: this kind of company belongs to different industries. It may belong to three industries.
Advertising industry, companies engaged in advertising planning, promotion and brand building.
Media industry, cultural media company
entertainment industry
Question 7: What is the type of advertising planning major? At present, most of the advertising majors in colleges and universities are located under the three departments of news communication, economy and art, and a few are located in the department of literature.
If you apply for civil servants, it's specific to your major. Maybe I'm ignorant and I don't seem to see the advertising major.
It is more reliable to apply for "Communication Major".
Question 8: What does planning belong to in the occupational classification? Planning is not equal to enterprise planning.
Every enterprise has special significance to its own department, including the planning department.
Generally speaking, the planning department can be understood as the marketing department responsible for market analysis, and the market is defined as an independent department that formulates marketing plans.
Question 9: What is the occupation of the third-party marketing planning company? It depends on your position.
Marketing planning companies also have many jobs.
Copywriting, planning, art design and so on.
Question 10: What service industry does a company that specializes in marketing planning for enterprises belong to?