According to the data of the alcohol statistical monitoring system of the Ministry of Commerce, in September, three monitoring sample enterprises in Weihai sold alcohol 1.82 kiloliters, which was basically the same as last month. The total sales amount was 6.5438+0.2 million yuan, an increase of 654.38+0.3.96% from the previous month. Among them, the sales of wholesale enterprises increased relatively, reaching 1-2 times; However, regardless of wholesale, retail or catering enterprises, sales are still in a state of overall decline year on year.

I. Operation situation

1. The wholesale sample enterprises sold 0. 1 1 kiloliter of alcoholic products this month, an increase of 1.28 times from the previous month; The sales amount was 6.5438+0.6 million yuan, up 2.2 times from the previous month. Among them, liquor with low alcohol content (≤40 degrees) is the best, with sales volume of 0.08 kiloliter, up 68% from the previous month, and sales volume of1.1.2 times from the previous month. The sales volume of Bandaojing series Hongzun wine quadrupled compared with last month.

2. This month, the retail sample enterprises * * * sold 0.23 kiloliter of liquor, up 31.79% from the previous month; Completed sales of 46,000 yuan, an increase of 6.95% from the previous month. Among them, the sales of low-alcohol liquor (≤40 degrees) decreased compared with last month, while the sales of liquor (> 40 degrees), beer and wine all increased to varying degrees. Huzhou Old Kiln's 52-degree special songs, blue classic series of foreign wine and Wendeng School in 1970s sold very well, with an increase of 66.67%. Changyu dry red wine and China Resources Snow Beer rose by 25% and 13% respectively.

3. Sample catering enterprises sold 65,438 0.48 kiloliters of wine this month, down 6.78% from the previous month, and completed sales of 58,000 yuan, up 65,438 0.24% from the previous month. Among them, only the sales of liquor with high degree (> 40 degrees) are increasing, while the sales of liquor, beer and wine with low degree (≤40 degrees) are declining.

Second, the operating characteristics

Weihai has a cool climate and a suitable temperature this month, which is in the peak season of tourism and wedding. At the same time, it is also influenced by holidays such as Victory Day and Mid-Autumn Festival. The demand for liquor products has increased greatly, and liquor enterprises have prepared sufficient supplies and vigorously promoted sales, resulting in a substantial increase in liquor sales. The liquor sales of Jiajiayue Group Co., Ltd., the largest retailer in our city, reached 87 1.8 million yuan, an increase of 1.7 times from the previous month.

Third, analysis and prediction

September and 10 are the most pleasant seasons in Weihai, and they are also the periods when holidays, tourism and weddings are concentrated. Consumer demand is large, which has always been the peak season for sales, commonly known as "Golden September and Silver 10". The consumption of liquor, beer and wine will increase compared with other months to meet the needs of different places and preferences. It is estimated that the wine sales in our city will keep steady and increase in 10. Later, as the temperature gradually drops, the tourist wedding will gradually fade away. In addition, influenced by the downward trend of the national economy, the national prohibition policy and people's awareness of health care, the sales volume of alcohol will still be lower than that of the same period last year, and will decline month by month, especially the consumption of beer will be significantly reduced after the arrival of winter, and the next peak of alcohol sales growth will be around the Spring Festival.