Mid-Autumn Festival Mall Activity Planning Scheme 1 1. Activity Time:
. x——x.x
Second, the purpose of the activity:
Xx Supermarket will meet you in this beautiful autumn, and on X, I will spend the Mid-Autumn Festival with you, "having a good night with the full moon, reunion, giving gifts and receiving gifts". Feel the harvest and mature charm brought by autumn.
Third, the theme of the event:
Have a good month, get together, give gifts and be happy again and again.
Fourth, the store furnishings:
There is a special Mid-Autumn Festival gift monopoly area in the store, which is displayed according to the brands of moon cakes, health products and alcohol, and a special person is appointed to be responsible for the promotion of gifts. The planning department is responsible for the decoration of the Mid-Autumn Festival gift area, which requires eye-catching in the store to attract customers.
Verb (abbreviation of verb) propaganda mode:
Mid-Autumn Festival is the golden period of sales. In order to seize market share quickly and effectively, we send short messages to customers and potential customers.
Activity of intransitive verbs:
Ichiji
When shopping in 30 yuan at one time, you can get 1 Mid-Autumn Festival gift certificate, 2 60 yuan, and a single receipt is limited to 5 at most;
A. This gift certificate can be sent to 3 yuan when purchased from the designated mooncake gift box; (This coupon can only be used during the activity)
Designated moon cake varieties are:
B Health products or wine (designated commodities) can be used in 0 yuan, 2 yuan and 3 yuan respectively. (This coupon can only be used during the activity); Buying wine is a brand.
Mid-autumn festival gift certificate
Class A health care products or alcohol can be deducted 1 yuan.
Class b health care products or wine. This ticket can reach 2 yuan.
Class c health care products or wine. This ticket can reach 3 yuan.
double happiness
If the words in the lower right corner of your Mid-Autumn Festival gift certificate can spell "xx Reunion Award", "xx Celebration Award", "Reunion Award" and "Celebration Award", then congratulations, you won our third prize again. The winning conditions and awards are set as follows:
A. Reunion Award is a prize (gift certificate and cash) that combines the words "group, circle and prize" to win 200 yuan.
B holiday prizes are gifts (gift certificates, cash) worth 65,438+000 yuan.
C. The Dragon Promotion Award is a combination of three words: "promotion, dragon and prize", which is awarded to gifts (gift certificates and cash) worth 12 yuan.
D. Happy Award is any one of the seven words "health, dragon, prize, group, yuan, youth".
The prize value is one 3 yuan mooncake gift package (before September 28th).
The prize value 1 yuan is a Shenglong shopping voucher (after September 28th).
Award preset: a * * *100; b * * * 1000； c * * * 10000；
Seven, shopping mall layout:
Head office: about hanging flags, banners at the door or posters of Mid-Autumn Festival (Mid-Autumn Festival activities are the main content) and the layout of the exhibition area.
Chain stores: Mid-Autumn banners and flags.
Eight, the cost budget:
Banner:10m *6 yuan/Article * Article 26 = 1500 yuan.
Mid-Autumn Festival gift certificate: 0. 1 yuan/Zhang * 65438+ ten thousand = 65438+ ten thousand yuan.
National flag: 2.5 yuan/piece * 1000 pieces =2500 yuan.
DM News: To be determined; Advertising expenses: newspapers and television, to be determined.
Nine. Precautions:
1, Mid-Autumn Festival gift certificates are customized and printed in different places. Planning department is responsible for design and contact printing;
2. The cashier is responsible for collecting Mid-Autumn Festival gift certificates.
3. Flag hanging and DM newsletter planning department is responsible for taking photos, designing and typesetting, and contacting printing. Distribution centers and shops organize goods.
The chain store is responsible for the banner of each store.
5. Set up a special prize exchange counter at the entrance of the supermarket.
6. The Mid-Autumn Festival gift certificates in shopping malls are registered by the supermarket management and recycled after work.
Mid-Autumn Festival shopping mall activity planning scheme 21. Activity purpose:
This month is a symbol of national and family happiness. Since ancient times, Mid-Autumn Festival is not only a time for family reunion, but also a time for national celebration. Seasonally, Mid-Autumn Festival is the "Autumn Harvest Festival". From the origin, there was a system of offering sacrifices to the sun in spring and the moon in autumn in ancient China, and the Mid-Autumn Festival was also called "Moon Festival". The custom of offering sacrifices to the moon began in Wei and Jin Dynasties, flourished in Tang and Song Dynasties, and was even designated as a national sacrifice. Mid-Autumn Festival activities are very rich, such as burning incense, lighting lanterns, walking on the moon and dancing dragons. A nation skillfully combines the most perfect moment of the universe with farming, and regards the full moon night as a festival celebrated by the whole country, which makes the original pure natural phenomenon rich in humanistic significance.
Focusing on the main line of "Mid-Autumn Festival is more affectionate", we fully highlight the three characteristics of Mid-Autumn Festival, such as reunion, affection and gifts, and impress consumers with very human activities. Through the Mid-Autumn Festival series of commodity promotion activities, we will strive not only for the peak of commodity sales, but also for personalized commodity reputation and price reputation, and truly deepen our holiday market.
Second, the activity time:
XX，XX，XX-XX，XX，XX
Because this Mid-Autumn Festival is within a week, the time of this activity is set at the above time.
Third, the theme of the event:
"Have a good month, get together in the Mid-Autumn Festival, give gifts and be happy."
Four. Activities:
"Happy Mid-Autumn Festival, strong feelings"
1, XX Mid-Autumn Festival-Moon Cake Exhibition
In conjunction with the Food Festival, a "Celebration of Mid-Autumn Festival with Famous Mooncakes" will be held, and new mooncakes with different characteristics and tastes will be launched by famous mooncake manufacturers.
2, "Hualien to send affection, Mid-Autumn Festival ceremony"
Buy moon cakes or tonics in this supermarket in 200 yuan and give a beautiful gift. (Gift suggestions are fashion items such as red wine and lighters. )
3. Ode to Joy
The wheel of fate keeps turning, and gifts are given again and again!
Customers who shop all over 66 yuan in this supermarket have the opportunity to turn the wheel of fortune once, 132 yuan twice, and so on! You can get the corresponding prize in the pointer.
4. Ode to Joy and Affordability
During the Mid-Autumn Festival holiday, super shocking prices are launched every day. Holiday decorations make customers feel tangible benefits.
5. Ode to Happy Members
The introduction of hundreds of member products makes members feel that there is a substantial difference between applying for membership card and not applying for membership card. Let customers who are not members see the benefits of membership and want to become our members. Let Hualian's membership card become one of the essential items.
6. Ode to Happy Fashion
Fashion home textiles also give gifts, and happy coupons are sent non-stop!
Anyone who spends over 100 yuan on home textile shopping can get a home textile shopping voucher from 20 yuan. 200 yuan can get two shopping tickets, and so on! (Suggestion: Home textiles can also stimulate newlyweds to buy packages in the form of packages to prepare for the climax of the National Day wedding. )
Verb (abbreviation of verb) coordination of activities;
Purchasing Department: Negotiate with suppliers about the appropriateness of activities and gifts.
Operation office: provide site and pile.
Planning department: site layout, dm production and distribution, supervision and implementation of activities.
Intransitive verb others
Making pages 4k and 8p costs about 6000 yuan.
The specific content is subject to the overall arrangement of the company.