2.30 years ago, China's automobile industry was very weak, and there was almost no independent research and development capability. Therefore, many automobile companies have embarked on the road of joint venture, imitation and acquisition, and SAIC is one of them. By establishing factories with Volkswagen in Germany and General Motors in the United States, they have accumulated a lot of money. How easy it is to make money in this way, and ultimately you have to master the strength of building a car yourself. Developing self-owned brand cars is not only related to the national automobile industry, but also the real long-term development of an enterprise. Therefore, the road of SAIC's own brand is very firm. So, how did SAIC get into Roewe and MG? This should start with a British brand-Rover.
On the other hand, SAIC uses the joint venture company to cultivate modern management talents and learning technology, and at the same time uses its own brand to develop and innovate rapidly. Pioneering ideas and innovative spirit are the greatest feelings that SAIC brings to people. With the continuous innovation of Roewe and MG brands, explosive models are constantly emerging. Roewe RX5, Roewe i6, Roewe RX8, MG ZS, MG 6 and MG 3 have a high market share in China. In the passenger car market, SAIC's own brand has been firmly in the top ten and once jumped into the top five.