1, the difference between light season and peak season cannot be ignored.
Compared with many other industries, the dry cleaning industry is an industry suitable for operation all year round. The business of dry cleaners includes not only the cleaning of ordinary heavy clothes, but also many other business fields. First of all, some curtains, sheets, quilts, carpets and other large household items, the washing machine at home is not convenient to clean.
Secondly, it takes care of high-end luxury goods such as ladies' bags, leather shoes, leather goods, wallets and high-end suits. Summer is what we think of as the off-season, and the washing amount of clothes will decrease, but the hot weather may also increase the washing amount of other items. Now, Beautiful Day Laundry opens the 2.0 era, and the brand-new laundry line is combined with offline, so there will be no off-season laundry.
2. The market demand is large.
Demand determines the market development prospects, and good entrepreneurial projects should have good development prospects. Joining a dry cleaner is a very suitable entrepreneurial project. Because food, clothing, housing and transportation are irresistible, the huge customer base and broad market prospects have laid a favorable foundation for the success of dry cleaning franchise brands.
3, the investment cost is low
The low investment cost of dry cleaning brand joining project is also a favorable factor for investors to choose. The cost of dry cleaning mainly includes joining cost and storefront cost. Opening a dry cleaner in a town can save a valuable store cost compared with a city, which undoubtedly reduces the dry cleaning cost of dry cleaning franchisees and is conducive to the rapid withdrawal of funds.
4. The risk is very small.
Although any investment is risky, dry cleaning franchisees can effectively avoid the risks of the industry through the support of the headquarters, improve the success rate of entrepreneurship, and thus greatly reduce the risk of entrepreneurship. Franchisees can also enjoy the advantages of brands, quickly achieve the purpose of earning customers, and also realize the withdrawal of funds as soon as possible.
Disadvantages of opening a dry cleaner:
1, competitive risk
At present, the competition in the dry cleaning industry is very fierce, and chain stores and private stores emerge one after another, blooming everywhere. In order to win more customers, some dry cleaners will lower the dry cleaning price to increase their competitiveness. In order to pursue low prices, many laundries will try their best to reduce the dry cleaning process and service quality in order to reduce expenses.
2. Off-season risk
Dry cleaning is a seasonal industry, and there is often a phenomenon of "warm in winter and cool in summer". People wear thin clothes in summer, and there are not many clothes that need dry cleaning. Many people wash it at home. Especially in the south, the weather is hot for a long time From this perspective, dry cleaners in the south need to fight against greater off-season pressure.
3. Risk compensation
As people's requirements for dry cleaning are getting higher and higher, complaints about laundry disputes have been increasing, and the mediation rate of disputes is very low. When receiving customers' clothes, dry cleaners should pay attention to the original value, damage degree and the effect after dry cleaning.
Ask the customer for guidance and record the delivery. In order to avoid the future, when customers raise objections, operators should bear corresponding responsibilities. Do every detail well and improve service quality.