Exquisite packaging can not only enhance the taste of products, but also play an important role in promoting commodity publicity and increasing consumers' enthusiasm for buying, so packaging design has attracted much attention. Let's talk about the characteristics and uses of several most common packaging designs.

1. Packaging Design of Boxed Candy

Designing a practical and beautiful package is the goal of every designer. Therefore, the selection of box design software is very critical.

2. Anti-counterfeiting candy packaging design

With the development of anti-counterfeiting technology and the improvement of users' requirements for packaging anti-counterfeiting, anti-counterfeiting packaging has increasingly become a topic of discussion between packaging printing enterprises and packaging users. Anti-counterfeiting packaging is changing from the initial pasting of anti-counterfeiting marks to the anti-counterfeiting and anti-counterfeiting printing of packaging materials and packaging designs. At present, packaging anti-counterfeiting methods mainly include the following:

Put an anti-counterfeiting label on the box. Such as laser holographic anti-counterfeiting mark, fluorescent anti-counterfeiting mark, thermal pseudo-mark, telephone anti-counterfeiting code mark and so on. Almost all identification labels with anti-counterfeiting function are applied to packaging.

Prevent the box from being opened. Anti-counterfeiting is achieved by affixing anti-counterfeiting and anti-cracking seals/labels. Laser holographic film packaging is used outside the box. The film materials used are mainly PVC, PET, BOPP and other laser holographic aluminized films, laser holographic transparent glazing films, laser holographic hot stamping films and so on. Colors are gold, silver, red, blue, green and black, which are widely used in packaging and printing industry.

Tears-free candy boxes are popular.

In order to cope with the increasingly fierce competition, food enterprises always strive to improve their corporate image and promote their products by constantly innovating the structure of cartons, such as window cartons, cartons with handles, special-shaped boxes and so on. The design of easy tear line at the opening of carton is becoming more and more popular. The application advantages of the easy-tear design in cartons are obvious: it is convenient for consumers to use, anti-theft and anti-counterfeiting, and the aesthetics of cartons can still be preserved after opening.