Retail Work Plan 1 In recent years, with the improvement of people's living standards and the pursuit of spiritual and cultural life, outdoor sports have gradually shown its unique market prospects and great economic value. Outdoor sports has gradually become a sports fashion in China, which also breeds unlimited business opportunities. But only those who are good at seizing opportunities and dare to innovate can gain something. Therefore, opening an outdoor goods store has become a feasible personal business plan.
The advantages of outdoor store entrepreneurship include
1, large market space:
The number of tourists in China is increasing at the rate of 26% every year, the fastest growth is in the age group of 20'40, and the market demand of tourism products is increasing at the rate of 17% every year. And domestic related industries are still in the rising stage, and the market development space is relatively large.
2. Good return on investment:
It is understood that professional equipment is one of the main expenses of outdoor sports at present. Some mountaineers have more than 10,000 yuan of equipment, even low-grade equipment needs more than 20xx. In addition, outdoor tourism products are more consumer, and customers have a strong demand for multiple purchases. Therefore, the profit of outdoor tourism products is relatively high, but the investment is not large.
3. The entry threshold is not high:
Opening an outdoor travel goods store does not require too many professionals for entrepreneurs, but it is more convenient for college students with higher education. The customers of outdoor travel goods stores are mostly young people, so you can get the moon near colleges and universities. It is also very labor-saving in advertising. Self-help travel, especially the experience of outdoor life, is a fashion pursued by urban young people at present. Although it has just emerged in China, its popularity has greatly increased. Therefore, opening an outdoor travel shop caters to the consumption trend of these young people. As long as the products are distinctive and the activities are vivid enough, customers can be attracted without spending too much advertising money.
According to my analysis, outdoor sports may be hot for the following reasons:
With the improvement of people's living standards, people pay more and more attention to their health. Taking part in outdoor activities and exercise is good for your health.
The rhythm of city life makes many white-collar workers feel physically and mentally exhausted. Going to nature is undoubtedly a very good way to relax and recuperate.
For today's society, outdoor is a fresh activity, which can make people, especially white-collar workers, feel the feeling of early adopters. The word "outdoor" itself has great attraction, which is exactly what people with a certain cultural class like to pursue.
Participating in difficult outdoor activities is also a enrichment of life and a test of one's endurance and willpower.
Taking part in outdoor activities can make people really return to nature and get real relaxation.
Therefore, more and more people are playing outdoors now, so the market for outdoor products is rising all the way. But at present, the increase of outdoor goods stores is far from meeting the increase of the market. At present, in China, outdoor stores are mostly concentrated in a few big cities, and there are few or even no professional outdoor stores in small and medium-sized cities, which cannot meet the contradiction between huge social demand and supply shortage.
To sell something, you must know who its customers are. After investigating the customers of other outdoor goods stores, it is found that the customers who patronize outdoor goods stores are generally professionals or white-collar workers, especially those in foreign trade companies and IT industries, aged between 20 and 40, with a monthly income of more than two or three thousand yuan. Outdoor is a new sport, which is more expensive to play than other sports. Therefore, only people with middle and high income and a certain degree will be willing to spend.
The so-called professionals generally have rich outdoor sports experience and high requirements for equipment, especially the pursuit of certain details. If they can keep these customers, although they can't make much money, they can often bring some potential market value. Ordinary consumers are mostly young people with education, knowledge and a certain economic foundation. Some of these people are quasi-majors, some are just fooling around on a whim, some like to burn equipment, and some come with other purposes. However, it is quite easy for these people to make money, especially those who burn customers. Ask the store manager to accurately read the minds of these people, seize every opportunity to introduce goods and master these things, then opening a store is half the battle.
Through the above explanation, we know the operability of opening an outdoor shop, so what products should we buy when opening a shop? Outdoor products include many kinds, including bags, outdoor clothing, shoes and socks, tents, outdoor lighting, outdoor meals, water equipment, mountaineering, protective drugs, tools, books and periodicals, etc. Arrange the product structure according to the durability of outdoor products, such as travel bags, tents and other products that can be used for a long time. When shopping for goods, we should pay attention to the fact that the quantity should not be too large, and we should pursue diversification in brands and styles. Generally speaking, because bags and outdoor sleeping goods are very important big items for outdoor sports, customers should make careful comparison and selection when buying such things. Bags and sleeping goods are big and expensive, which is also a big profit point for businesses. To open an outdoor shop, we must establish the main products.
Therefore, it is necessary for individuals to open an outdoor products chain store in the gathering place of people with high knowledge level and wage income. The store mainly deals in all outdoor sports products of foreign brands, and also deals in other brands and foreign trade. Only in this way can we get better market investment opportunities, develop stores in a certain area from small to large, and manage them reasonably. With the expansion of interests, expand the business area, carry out chain operation, and become a large-scale outdoor products chain brand in a city or even the whole province, and finally realize the original intention of starting a business.
The retail work plan is the first year of the business development of our magazine advertising department. Doing a good job in advertising revenue generation of xx is of great significance for building a market and media operation management. It is also of great special significance for me to do a good job in advertising xx to generate income. Therefore, I want to adjust my working ideas, enhance my sense of responsibility, fully understand and do a good job in advertising revenue generation this year.
Through the summary of the work carried out in the first half of xx, I fully realize my own shortcomings and sum up the practical problems existing in the current and future advertising revenue-generating work. I now show xx's work plan as follows:
First, make monthly and quarterly work plans.
Make full use of existing resources, try our best to maximize the advertising market. In view of the limited number of our terminals at present, while striving for launch, we will also do more paving work for the future market and strive for more customers with large volume and long-term launch to participate. According to the increase of the number of terminals, adjust the working strategy and develop new fields.
1. In the first quarter, focus on market paving and marketing, and expand the company's popularity and speed. Because we are in a special period of two festivals, many units have completed their publicity plans, and will be in the off-season of advertising after the festival. I will make full use of this time to supplement relevant knowledge and strengthen emotional contact with customers in order to form a strong customer base. Appropriately find smaller customers to advertise, but I expect that the other party will ask for a very low discount or pay for advertising with goods.
2. In the second quarter, because of "Labor Day", the advertising market will usher in a small peak period. As the weather gets hotter, advertisements for drinks, toiletries and anti-mosquito products in summer will be made. Will be developed as the focus.
3. During the "Eleventh" and "Mid-Autumn Festival" in the third quarter, the advertising market will bring a good start for the second half of the year, and some products such as liquor, health care products and gifts will join the advertising ranks. Moreover, with the increase in the number of terminals laid by our company, some long-term large-investment customers can gradually penetrate in to make full preparations for the advertising war at the end of the year.
4. The advertising work at the end of the year is the peak of the year, plus our year-long terminal laying and customer promotion, which is believed to be the hottest time in our advertising department. With more and more people getting married in winter, some wedding services and wedding supplies will also join the ranks of advertisements, and the advertising atmosphere of the two festivals will also follow in this environment.
I will do a good job in customer development according to the actual situation and time characteristics, and adjust my work ideas in time according to market changes. Strive to maximize the advertising quota!
Second, make a study plan.
Market development needs to constantly adjust business ideas according to the changing market situation. Learning is very important for business people, because it is directly related to the pace of a business person advancing with the times and the vitality of business. I will adjust my study direction according to my needs and replenish new energy. Product knowledge, marketing knowledge, advertising strategy, data, media operation management and other related advertising knowledge are all the contents I want to master. Only by knowing ourselves and ourselves can we be in an invincible position (I also hope that the company will give our business people support in this regard).
Third, strengthen their own ideological construction, enhance overall awareness, enhance sense of responsibility, and enhance team awareness.
Take the initiative to do the work to the point and implement it to people. I will try my best to reduce the pressure on leaders. These are some of my thoughts in xx years, which may not be mature. I hope the leader will correct me. The train runs very fast on the headband, hoping to get the correct guidance and help from the company leaders and department leaders. In the second half of xx, I will devote myself to my work with a brand-new mental state, make a good work plan for the second half, study hard and improve my work and business ability.