At present, the fault in the scale of media companies is either a big anchor brokerage company or a new small company. So when short video just started, short video operation strategy became our banner. Strategic work is that employees consider problems from the perspective of the whole enterprise and make long-term decisions. For example, formulate the operation promotion plan of short video platforms such as Tik Tok, the live broadcast promotion strategy for a certain period of time, and create the KOL plan. Strategic work is generally the work of the operation management department, and Tik Tok operators rarely involve it. Therefore, today, from the user's point of view, we analyzed the strategic policy of Tik Tok Agency Company and put forward several main strategic policies.
First, the short video platform operation and promotion plan should be drawn up. Whether it is to promote works or to drain them by other means, there must be a detailed plan and budget. Only when advertisements are in place can traffic be in place. Therefore, the budget must be approved first, so that everyone can safely and boldly do drainage.
Second, IP positioning, a work has a budget, but we need to locate the account and people according to the attributes and characteristics of our account, whether it is a word-of-mouth account or a grass account, what kind of user groups we are facing, which user groups we should target and which user groups we should target. For example, Tongrentang sanitary napkins, which are broadcast live by Youdian Home Group, are only for female users aged 20-45, so that relevant sanitary napkins can be put on the shelves for user groups to achieve accurate coverage of user needs. Under the condition that users' needs are completely matched, it can promote the transformation of works.
Fourth, platform hotspot blessing, high-quality accounts not only need to create hotspots, but also need to learn to integrate according to hotspot events, whether from hotspot events, holiday hotspots or network phenomenon hotspots. For example, Tik Tok's traffic evergreen tree is particularly hot now: Unicom customer service, Honey Snow Ice City, and these two IPS have fired countless accounts. For example, the customer service hotline is on fire, and there will be beautiful traffic blessings, telecommunications; Stems and Fire in Mixue Ice City: Since that snowman started singing, I hope that the KPI will be greatly improved every month. Therefore, if an account has limited ability to create hotspots, it is necessary to learn to "rub hotspots" and even derive hotspots.
Tik Tok operation is a science, seemingly simple, but behind it is the result of data analysis, which is a combination of user orientation, platform traffic, policy support and manual promotion. To operate in Tik Tok, find a professional short video operation company in Beijing: Youdian Jiayuan Group. Senior data analysts, senior anchor brokers and their stable anchor team can realize 24-hour uninterrupted live broadcast. Make a short film and find Youdian Home Group.