April1August-April 27th, Porsche made its largest debut at the 20th Shanghai International Automobile Industry Exhibition with many new cars. On the occasion of the 75th anniversary of the Porsche brand, there are 13 models and four highlights in the booth, which shows Porsche's unique understanding of technology, life and future and brand inheritance. On-site, the most comprehensive mid-term redesigned model in history, the new Cayenne; ; The 75th anniversary of Porsche sports car is the Vision 357 concept car that pays tribute to the legendary starting point of brand 356 "No.1"Roadster. The appearance of the new 9 1 1 Dakar once again explains Porsche's unremitting pursuit of the ultimate driving experience. Taycan and Taycan Cross Turismo appeared on the same stage, showing the pure driving experience and lifestyle of Porsche pure electric sports cars.

The pioneering work of market segments-the world premiere of the new Cayenne Shanghai Auto Show

As the pioneering work of Porsche in defining the field of large-scale sports SUV, Cayenne has continuously deepened its research and development since its birth. Based on the comprehensive upgrade of the third-generation model, the new Cayenne officially ushered in the world premiere at the Shanghai Auto Show. As one of the most extensive product upgrades in Porsche's history, the new Cayenne aims to defend its sports benchmark position in the market segment with its more driver-centered all-digital display and control concept, brand-new chassis technology, innovative lighting technology and overall enhanced engine performance. The first batch of five new cars started the pre-sale in China market at the same time, covering three power versions: Cayenne, Cayenne E-Hybrid and Cayenne Turbo GT, as well as SUV and Coupé.

Pay tribute to history and connect the future-Porsche Vision 357 concept car

Looking back on the 75th anniversary of Porsche brand, pioneering spirit, passion and dreams have always been Porsche's belief. Today, Porsche pays tribute to the legendary starting point of the brand 356 "No.1"roadster with the Vision 357 concept car. Its design research tries to connect the past, the present and the future. The circular headlights and the windshield design with a black A-pillar to create a sense of surround are classic elements of the past 356 models, but the circular headlights adopt a four-point light group, which is completely integrated with the body. At the same time, on the basis of its classic modeling, it also emphasizes low wind resistance and integrates modern and future design elements. In terms of power, the car is built on the basis of 7 18 Cayman GT4 RS, equipped with a 4.0-liter horizontally opposed six-cylinder naturally aspirated engine, with a maximum output of 368 kW(500 PS), and can use eFuel synthetic fuel.

In addition to the appearance of the concept car, the celebration activities around the brand's 75th anniversary were officially opened at the Shanghai Auto Show, with the brand's history, present and future as the interpretation throughout the year, which was launched all over the country. At that time, it will provide a special experience for Porsche enthusiasts of all ages, members of Porsche Owners Club, automobile community, fans and customers.

Porsche Personalized Self-lifestyle Proposition

In the past, luxury goods often gave people a sense of formatting. Today, it is more defined by customers and becomes a "personal label" for self-expression. For a long time, Porsche has been creating a * * * sound with customers by constantly introducing new models and more personalized choices. In the theme area of "Dream Drive", a series of coupes are displayed: 9 1 1 Dakar, 91Targa 4 and personalized Porsche 7 18 Boxster GTS, all of which are the best examples to fully express personality. 9 1 1 Dakar was unveiled in shade green metallic paint and two models equipped with Rallye design components. The first 9 1 1 road model with the ultimate off-road performance in this century, with its unique off-road style, successfully expanded the driving boundary of 9 1 1 family, spanning many scenes such as roads, racetracks and off-road. Through Porsche Personalization, customers can create their own dream cars according to their own desire to express themselves, and interpret modern and luxurious self-assertion.

Leading the future electrification era

Taycan is the first pure electric Porsche model series, which not only creates a new world of pure electric sports cars, but also brings unprecedented extreme driving experience to people. Taycan Cross Turismo was also exhibited at the scene. On the basis of the original Taycan, more driving scenes have been added to make Taycan's driving experience more "open". For example, all its models come standard with four-wheel drive and adaptive air suspension, and the new chassis technology expands the driving range of pure electric sports cars to roads, track and off-road. At the same time, the appearance, including the wheel arch trim and the lower skirt, has been specially designed to show its wild side and effectively prevent the impact of stones in cross-country In addition, the car also has more ample rear seat space and luggage compartment loading space, which improves the comfort and convenience of long-distance travel and significantly improves the daily practicality. Taycan Cross Turismo provides more possibilities for enjoying an active lifestyle.

Porsche booth at Shanghai Auto Show: Hall 8. 18A 07

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