Planning Scheme 1 I. Creation Background of the Scheme
In today's society, there are two kinds of TV programs that occupy the big screen of almost every household-reality show and food program. Whether it is the previous music reality show "Where is Dad?", the celebrity variety show of running men, the documentary food program "China on the tip of the tongue" or the cooking program "Star Chef Arrives", it has achieved remarkable ratings.
Therefore, food and entertainment are two important factors that attract people's attention. Colorful food in all parts of China always makes people drool but can't stop; What a pleasant thing it is to sit on the sofa and watch the stars play various games on the screen to please the audience. At the same time, it seems that "eating" is a topic that will never go out of date, but TV programs aimed at food can basically be classified into two categories, namely documentary and cooking. Documentary is mainly about description, aiming at introducing various foods to the audience; Cooking is a little more complicated, from a simple introduction to a dish to a program featuring cooking competitions. But these programs often contain only one factor: reality show or food program, and there is no comprehensive TV program.
Second, the positioning and purpose of the program
"I want to eat! It is a TV program that caters to the public's taste in this background. This program combines the two most popular variety factors of food and reality show, aiming to create the most exciting large-scale reality show this summer.
Program content positioning: "I want to eat! As the name implies, every program invites star guests to play various games with the theme of food, and finally eat food. In addition to the fun and entertainment of the game, this program will also introduce all kinds of delicious food and simple practices to the audience at the same time.
Audience Positioning: Considering the target market of the current variety show comprehensively, this program will aim at attracting people under 45 years old and use the celebrity effect of each guest to attract the audience.
Purpose of the program: to promote China cuisine in happiness and create happiness in finding delicious food. The plan will include all kinds of games and attractive food from all over the country. The whole process of making food will run through the whole program. Games can not only add interest but also increase the temptation of food, and truly achieve the effect of paying equal attention to food and laughter.
Third, the program guests
Considering the nature and positioning of the program, we will invite celebrities from all fields, mainly entertainment stars. In order to expand our audience, we will not only invite popular students and Hua Dan, but also invite stars whose main fans are between the ages of 35 and 45. With the popularity of "Where is Dad?", stars are more willing to participate in reality shows and can accept more and more games. At the same time, the fierce competition of movies and TV series in the same period also requires stars to participate in such variety shows to promote their works, so it is feasible for us to invite these stars.
Of course, if possible, we hope to invite business celebrities to participate, such as well-known executives of well-known enterprises, network celebrities Rainbow Sicong and so on. However, it is unlikely to invite such guests. Here, I just put forward a hypothesis.
Four, column types and characteristics
"I want to eat" is a star reality show, mainly considering that the most popular variety show now is reality show. It is estimated that China's reality show variety shows are still in the growth stage, and there will still be a large number of potential audiences. However, to stand out from many reality shows, we must pay attention to innovation and public taste, and "I want to eat" is different from other reality shows, and its program features are as follows:
Innovation: "I want to eat" program is no longer just a bunch of games, but a combination of current and future hot food themes, running through the whole program. At the same time, we can learn the cooking methods of China traditional cuisine, and combine entertainment and cooking teaching with the promotion of China traditional food culture perfectly.
Educational: the educational nature of this program is reflected in two aspects: first, the educational dissemination of cooking methods and food culture; Secondly, considering that our audience also includes many primary and secondary school students, our games are all conveying the idea that food is hard-won to cherish to minors.
Entertainment: As a variety show, entertainment is essential. Our entertainment is not only manifested in the game process, but also in the food production process. Appreciating the process of making food is also a kind of visual enjoyment.
Inspirational: "I want to eat", as the name implies, means that every guest can get the final material for making food through his own efforts in every game, and eat whatever he wants. In order to reflect the inspiration of the process, we invited these invited stars to participate in some entertaining and challenging games.
Through these characteristics, I believe this program can achieve impressive ratings.
Verb (abbreviation of verb) The basic style and form of the program.
Program style: entertaining and funny, adding interest to the program through various games, post-editing, themed food and star interaction.
Basic content: each program has a theme dish, and N star guests are divided into N groups for confrontation. In order to get enough ingredients, each group has to participate in various related games to make our final theme dishes. The successful group got the materials, and all the needed ingredients were given through the previous game program group. Finally, the game is guaranteed in the obtained N groups of materials, and one group wins in each period. The success group shouted our program slogan: I want to eat delicious food! Summon the final product. Each group interrupts the process of cooking food by the master or adds the whole process of cooking food in each game link when playing the game, so as to achieve the purpose of teaching the practice.
Program form: outdoor recording
Mediator of intransitive verbs
Scheme 1: Similar to running men, four or more permanent guests are selected as program hosts, and the main competition is given by PD behind the scenes, and other guests are invited to participate in the competition in each period. This choice will not destroy the integrity of the whole game because of the existence of the host. The original candidates are Ou Di and Wang Han, who have both hosting experience and performance experience, and Du Haitao, who plays a funny role, and Hans Zhang or Jing Bo, who plays a facade role.
Option 2: Choose a host. The host should have rich experience in variety hosting. I think the suitable candidate is He Jiong. Every issue invites other stars. The host's main job is to introduce the theme and guests, publicize the program, give the game and explain the game process in time.
Seven, broadcast information
Because the hosts we choose are basically from Hunan Satellite TV, I hope this program can be broadcast on Hunan Satellite TV in the form of weekly broadcast. The release time is in early July this year, which is the summer vacation to attract students. Choose the reality show at the prime time of a specific time: 10 to 12 or 9 to 1 1. At the same time, Hunan Satellite TV released the reality show "Where's Dad Going 3", but because most of the reality shows were broadcast from March to June, there were not many competitive programs in the same period, so it was chosen to be broadcast on Saturday night behind Happy Camp. In addition, late-night food programs are tantamount to quenching thirst by looking at plums, which is more attractive to the audience.
Eight, specific examples
20xx, x, x, Saturday, I want to eat. Issue X theme: Chongqing hot pot, eh! Program guests: (resident) Wang Han, Du Haitao, Hans Zhang; Special guests: Lu Han, Nana, Zhao, (Xuanhua)
This program is divided into four parts, collecting hot pot bottom materials and hot pot materials respectively, and dividing them into two groups for confrontation.
Link 1: Hot pot bottom material making game: memory association
Specific rules: Mix the items needed for chafing dish bottom with other distractors in pairs, give each group 30 seconds to remember the discharge position of each item, and then use the bowl button. The two groups will carry out the positions of the hot pot bottom materials that they remember, and the group that successfully matches will get the raw materials. The first person to get all the raw materials wins, and is eligible to learn the production of authentic Chongqing hot pot bottom material and get a prepared hot pot bottom material. Link 2: Get Meat Game: Water Relay
Specific rules: Set a game level every 200m on the water, and relay with four people in each group. The one who takes the shortest time to complete all tasks wins and gets any meat you want to rinse the pot. Link 3: vegetable platter game: the blind touch the elephant
Specific rules: two people in each group are blindfolded, and two people convey the contents on the answer sheet by pretending to be blindfolded people, and the group that guesses correctly within the specified time wins and gets several seasonal vegetable platters.
Link 4: Two groups of materials grab each other: What do you want to say?
Specific rules: the two teams are the offensive and defensive sides respectively. When the attacker receives the question, he wants the other side to say a sentence, and then through the dialogue between the two sides, he tries to make the defender say this sentence without realizing it within the specified time. The defender must speak and can't waste time. If it realizes what it wants to say, the defender wins. The winning side can choose a raw material from the other side and exchange it with the offensive and defensive sides until all the raw materials are lost. After a round, if the winner is still undecided, the one who wins more times wins.
Finally, the winning group shouted: I want to eat hot pot, so I can enjoy the food, and the losing group will be fined to wash the dishes.
Nine, viewing analysis
First of all, our broadcast time is Saturday night of summer vacation, which can be said that there are students on holiday.
Our student audience has reached a great potential level, and students of all grades may have the opportunity to watch our program. Secondly, after Saturday's quick edition broadcast, some viewers can postpone it, and this time period has always been the finale of Hunan Satellite TV, which will attract more attention. At the same time, most of the guests we invited are popular stars or stars with high popularity and attention, and generally have the task of promoting works of the same period. As far as a single issue is concerned, there will be different concerns and different audiences. Finally, the programs are both innovative and interesting, which are in line with the tastes of young people, and the theme of each program is more likely to cause hot discussion on the Internet.
Based on the above analysis, it is conservatively estimated that this program can maintain the ratings advantage of previous programs.
X. plan slogan
Our slogan has been mentioned in the previous introduction: "I want to eat, I want to eat delicious food!" " "
This slogan emphasizes the title of our program "I want to eat! At the same time, it implies the main content of our program: eat delicious food. Strong emotional expression reflects the unpalatable food and the setting of game links in this program. At the same time, the whole slogan is short, powerful and catchy, which deepens the audience's understanding of our program positioning. " Food "emphasizes the theme of our program and is very attractive."
The second chapter of the planning plan is to respond to the holding of the xxx flower viewing party, enrich the food and cultural life of our city, and provide a set of high-grade gourmet meals for the general public. 20xx's "Flower Appreciation and Food Festival" held from June 30th to July 8th aims to create a healthy, cheerful and peaceful cultural atmosphere through the theme activities of flower appreciation and food culture. At the same time, Shaoshan Road Commercial Street will be further positioned as the symbol and symbol of Licang District, showing the brand-new style of Licun Commercial Circle, expanding the influence on xxx citizens, and creating a high-grade and distinctive business card of food culture festival.
On the basis of summing up the successful experience of the last food festival, this year's food festival organically combines food culture, mass entertainment and leisure culture, famous products display and exhibition display, with a larger scale, higher level and more varieties. It is a grand celebration of food culture festival, a leap in the development of Licang catering industry, and a great business opportunity for commercial publicity, image display and brand promotion.
I. Theme of the event
The theme of this activity is "People's food, fragrant Li Cang", which echoes the flower viewing meeting and highlights the snack culture of X and Li Cang.
Second, the booth and exhibition time
According to the region and snack characteristics, we plan to set up barbecue area, handmade pasta area, xxx specialty snack area, cold food area and local specialty snack area. ***80 booths, 2.8m×2.8m each. Please refer to the financial budget of the event for details. Set up power supply, lighting facilities and water sources, and the whole activity area is equipped with large trash cans to keep the whole process clean.
The activity time is 20xx from June 30th to July 8th at 9: 00-2 1: 00 every day.
Third, the mode of operation.
Gather all kinds of local snacks in X and all over the country, including local characteristics, well-known enterprises in China, famous snacks and exotic foods, and display them intensively to gather popularity. At the same time, booths will be presented to famous snacks, mainly X local famous catering enterprises, with no more than 3 enterprises in each famous snack and 20 booths; Other booths attract investment as planned.
It is proposed to invite well-known enterprises to participate in the exhibition for dinner as follows:
Xxx local specialty snacks: Wanhechun, Liuting pig's trotters, Xiaoqianqian wonton, Taitung fried dumplings, xxx fried dumpling, Pohnert pig's head meat, Mankoufu jiaozi, Lianxin bean curd, Waipoqiao crock porridge, Da Lao Li glutinous dumplings, seafood steamed dumplings, etc.
Barbecue snacks: xxx Sister Wang Barbecue, Meidaer Barbecue, Taishan Road Barbecue, Iron Squid Barbecue, Xinjiang Barbecue, Shambala Barbecue, Roasted Venison, Mongolian Grassland Mutton Brochette, etc.
Other local specialty snacks: 18 street dough twists, Shanghai Chenghuangmiao snacks, hanging pot duck, Hong Qigong beggar chicken, Goubuli steamed buns, Shaxian snacks, Jinan wire snacks, Sichuan mala Tang, Nanjing Qinhuai snacks, etc.
Exotic snacks: Russian smile, Turkish barbecue, Indian flying cake, Korean cake, Korean cuisine, Malaysian barbecue, fried fish fillet in Singapore, etc.
Since this activity is from summer to summer, we have arranged a special cold food area, and we will invite xxx bean jelly, Lanzhou stuffed skin, fruit iceberg, all kinds of cold drinks, Xi 'an cold rice noodles, Muslim cold noodles, Guanzhong cold noodles and so on.
Fourth, the activity series
1.20xx On June 30th, the opening ceremony of the food festival was held at 10: 00. City leaders, relevant district leaders, responsible persons and some business representatives were invited to attend, and the district and city media reported.
Location: entrance of pedestrian street.
Specific arrangements:
Before 9: 30, the staff of all regions will be in place and the red carpet will be laid on site.
At 9:30- 10:00, the leaders were present.
10: 00 ——10:15 leaders delivered a speech, announcing the opening of the food festival and cutting the ribbon.
10: 15, the leaders visited the venue of the food festival and reported by the media.
2. Arrange the special area to display local specialty snacks of X and Licang, and display foreign snacks.
The organizing committee will select various professional awards such as "the most popular snacks", "the most distinctive snacks" and "the best nutritious snacks" in this food festival.
Verb (abbreviation of verb) forms and methods of propaganda
Focus on promoting flower viewing and characteristic food culture, and show food varieties and well-known merchants. Publish advertisements and special reports in X media in stages. Hanging colorful flags, banners, advertising balloons, billboards, etc. At the food festival; Prepare and publish navigation leaflets for food festivals, and distribute them to tourists and related enterprises free of charge at major bus stops and surrounding areas to expand their influence.
Planning Scheme Part 3 Activity Purpose: Welcome the freshmen of Qiongzhou College and cheer for the old classmates with friends and brothers from all over the world.
Activity theme: get together with friends.
Activity time: September 8: 00 ~ 10, * * (tentative).
Venue: lawn of dormitory area (tentative)
Participants: New and old friends from Sanya Campus of Qiongzhou University.
Activity flow:
First, the bar friends sign in: registration ID, since it is a reception, you must eat and drink, and you can't support the entire reception alone. So when friends sign in, everyone needs to bring a copy, whether it's liquor, beer or drinks, specialties or snacks. People who eat and drink empty-handed are not welcome.
Second, self-introduction: the introduction format is: job ID+ college major+province and city. You can get to know your friends soon, and maybe you can find your fellow villagers and classmates.
Third, wine tasting:
1, bar friends introduce themselves again, so that other bar friends can remember their ID once, improve their popularity and enhance their self-confidence.
2. Introduce your hometown, distinctive scenic spots and peculiar customs.
3. Introduce the basic situation of the wine, including what kind of wine is brought, what strange effects it has and what it is brewed with. If it is really unclear, you can ignore it. Finally, pour the wine into the cup of a friend who is willing to taste it, and everyone is happy.
It would be better if there is a talent show.
Fourth, talent show: I look forward to seeing Jiege's guitar, dragon and pencil man dance. You can show it as much as you like.
Fifth, the exchange of friends: get to know each other, talk about things, talk about things.
Funds for intransitive verb activities: drinks and snacks involved in the activities are provided by bar friends themselves.
Seven. Activity statement: This is just a gathering of friends in a bar. It only adds the element of wine, and people are not encouraged to drink too much. There is not much wine, so just enjoy yourself. If there is any unpleasant incident, you will be responsible for it.
Chapter IV of the Planning Scheme I. Ideas:
1, express love, pass on love
2. "If you love her, bring her."
Second, the specific plan
1, roadshow mode
Set up a platform around the western restaurant, invite several couples to perform on the stage, start with your name, and display it in the form of "Fu Gui restaurant+ribs" (at least ten) to promote your brand. Whoever talks too much will be rewarded with a kiss and a rose (personally delivered) or something else. (mainly people who control the atmosphere)
Step 2 distribute leaflets
Workers in ancient costumes are distributed in densely populated areas. Wearing ancient costumes brings joy to everyone, arouses everyone's curiosity and increases the popularity of the restaurant.
Step 3 pull the banner
For example, "Express Love, Pass Love" X Restaurant brings you a surprise of love.
4. Publication of magazines and newspapers
(Because it is a high-end restaurant, celebrities are needless to say. The bad thing about this store is the intimate impulse that you two lovers showed in that environment.
5. Cash return
Now many enterprises begin to implement the promotion strategy of cash return. Consumers can get cash back immediately at the place of purchase as long as they buy the specified products. Cash back can make consumers feel that this is a real cash discount, and consumers can control it at will; Buying goods like coupons will not be limited by time, place or product brand. Therefore, this promotion method is more popular with consumers and the promotion effect is more obvious.
6, the introduction of discount coupons, increase food, value-added services, to carry out entertainment activities; Launched the rose couple package; You can play light music or set a song-ordering channel during meals.
After-dinner lucky draw can be held, and the prizes are heart-shaped balloons, dolls and other prizes with women as the main body, or a warm note from kisses and hugs. Mainly to reduce costs. Simple and romantic.
7. (If possible) The form of airplane smoke or television.
8. Interior decoration should be simple, pink is preferred, and elegance should be avoided.
Creative marriage proposal is a way pursued by modern young people, and a personalized marriage proposal can give people an incredible feeling. Proposing marriage is romantic. How to make the proposal innovative and full of surprises? Make a creative proposal plan in advance, and you can win only when you are fully prepared, especially when it is difficult to propose. It is safe to make a complete plan.
1, aquarium creative proposal planning scheme
Determine the time first. Those who can't dive can study in advance. Communicate with aquarium staff in advance to ensure diving safety. Prepare a piece of cardboard and write marry me. On the day of proposal, invite your girlfriend to the aquarium. When you enjoy watching all kinds of marine life, you can leave your girlfriend alone on the grounds of going to the toilet, and you can arrange staff to stop her from leaving. When she appreciates all kinds of creatures, you appear in front of her wearing diving equipment, say hello to her first, then get close to her and light the title board through the glass. She will be surprised and moved when she sees it.
2. Planning scheme of creative proposal for air landing
If couples like challenges &; & People with limited mobility can also propose to her in this thrilling way. At an altitude of 1000 meters, you did a thrilling thing for her to prove your love for her. You recorded the whole process with video, and shouted at the moment you jumped: "XX, I love you! In the process of landing, holding the sign of marrying me, remembering to enter the country and showing her this video when proposing marriage is also very touching. "
There are many creative proposals and plans. If you have the way you want to express yourself, you can also plan a unique proposal yourself. A diamond ring is indispensable when proposing marriage. If you choose a ring that you can only buy once in your life, it means that she is the one you love and she will be moved to tears.